Bücher von Changzheng Yang

On the basis of corporate strategy theory, the book constructed an evaluation model based on Fuzzy Comprehensive Evaluation integrating SPACE matrix, SWOT, Delphi and AHP, which contained their strengths and get rid of their weaknesses, and analyzed the inevitable tendency and necessity of integrating qualitative and quantitative analysis. And with empirical analysis, the model was applied to strategy-making of Guangxi Nonferrous Metals Group Limited Company, the result showed that the model is fit to the practice, which demonstrated the practicability and efficiency of the model not only in the theory but also practice.

Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users'' Information Sharing of Brand Crisis Cases.