Bücher von Chi-yue Chiu

Explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analysing how culture affects consumer behaviours, and provide seven steps for understanding the influence of culture on consumer behaviours.

Examing multiple competencies and self-regulated learning in multicultural education, this volume covers topics including intelligence tests, knowledge assessment, mathematics in problem solving, and motivation and self-regulation.