Bücher von Edd Applegate

This book presents the history of investigative journalism in the United States. It includes biographical details of various journalists and writers who wrote about possible wrongdoing by businesses and state or federal employees. Several of those discussed helped bring about political and social change as a result of what they exposed. Others focused on individuals who were in positions of power or prestige and who misused their positions for personal gain. Each biographical sketch includes the journalist's name and dates of birth and death, if deceased. The writer's life is summarized, with information pertaining to his or her professional career and major works. Also included is a substantial bibliography.

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising ';went professional.' In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include:*; P. T. Barnum, master of the advertising ';gimmick'*; Lydia Pinkham, queen of the patent medicine cure*; John Wanamaker, progenitor of modern retail advertising*; Albert Lasker, the formulator of ';reason why' advertising*; Stanley Resor, the consummate market researcher*; Elliott White Springs, the groundbreaking purveyor of the sexual innuendoApplegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers.

Professor Edd Applegate profiles the men and women who either wrote muckraking journalism or edited publications that featured muckraking articles. Some of the most important figures of journalism are here, including Nellie Bly, Upton Sinclair, Lincoln Steffens, George Kennan, Jack London, Frank Norris, Rachel Carson, George Seldes, and I.F. Stone.

In all likelihood advocacy journalism is the oldest form of reportage. It appears frequently whenever journalists desire to advocate their beliefs or ideas about major political or social problems. In Advocacy Journalists: A Biographical Dictionary of Writers and Editors, Edd Applegate identifies the most notable figures in this field. Each entry contains biographical information about a writer or editor who either wrote advocacy journalism or edited one or more publications that featured such material. Entries consist of discussions of the journalists' lives, professional careers, major works, and, in some cases, commentary on those works. Among those profiled here are such notables as Ambrose Bierce, William F. Buckley Jr., Eldridge Cleaver, Daniel Defoe, Germaine Greer, Pete Hamill, Karl Marx, H. L. Mencken, George Orwell, Thomas Paine, Wilfrid Sheed, Gloria Steinem, and Jonathan Swift. Unlike other books that focus on the form of advocacy journalism itself or how and why it developed, this book focuses on the lives of journalists and editors and their contributions to advocacy journalism. For scholars, teachers, and students of journalism, along with general readers who wish to discover more about advocacy journalism, this volume is an important and accessible resource.