Bücher von Fotini Mastroianni

Un'impresa è un sistema sociotecnico dinamico che deve sopravvivere in un ambiente in continua evoluzione per resistere alle pressioni esterne, soddisfacendo le richieste dei suoi clienti esterni e interni. L'obiettivo principale di ogni sistema è la sua conservazione nel tempo. Questa conservazione può essere ottenuta attraverso il suo continuo adattamento alle pressioni esterne e interne e quindi attraverso il cambiamento e l'evoluzione costanti. Il concetto di evoluzione implica quello di cambiamento (Burke & Church & Waclawski, 1993). Pertanto, il cambiamento è un concetto strettamente legato alla sopravvivenza, alla crescita e al successo di qualsiasi sistema (Siegel, 1996). Tuttavia, un elemento chiave di ogni sistema è l'uomo - dipendente. Il dipendente, con il suo lavoro, contribuisce direttamente al raggiungimento degli obiettivi perseguiti e guida e organizza la crescita e lo sviluppo continui del sistema a cui appartiene.

Una empresa es un sistema sociotécnico dinámico que debe sobrevivir en un entorno en continuo cambio para soportar la presión externa, satisfaciendo las demandas de sus clientes externos e internos. El principal objetivo de todo sistema es su preservación en el tiempo. Esta preservación puede lograrse mediante su adaptación continua a las presiones externas e internas y, por tanto, mediante el cambio y la evolución constantes. El concepto de evolución implica el concepto de cambio (Burke & Church & Waclawski, 1993). Por lo tanto, el cambio es un concepto estrechamente vinculado a la supervivencia, el crecimiento y el éxito de cualquier sistema (Siegel, 1996). Sin embargo, un elemento clave de cada sistema es el hombre-empleado. El empleado, con su trabajo, contribuye directamente a la consecución de los objetivos perseguidos y dirige y organiza el crecimiento y desarrollo continuos del sistema al que pertenece.

Ein Unternehmen ist ein dynamisches soziotechnisches System, das in einem sich ständig verändernden Umfeld überleben muss, um dem äußeren Druck standzuhalten und dabei die Anforderungen seiner externen und internen Kunden zu erfüllen. Das Hauptziel eines jeden Systems ist seine Erhaltung auf Dauer. Diese Erhaltung kann durch seine kontinuierliche Anpassung an externe und interne Belastungen und somit durch ständige Veränderung und Evolution erreicht werden. Das Konzept der Evolution beinhaltet das Konzept der Veränderung (Burke & Church & Waclawski, 1993). Daher ist Veränderung ein Konzept, das eng mit dem Überleben, dem Wachstum und dem Erfolg eines jeden Systems verbunden ist (Siegel, 1996). Ein Schlüsselelement eines jeden Systems ist jedoch der Mensch - der Mitarbeiter. Der Mitarbeiter trägt mit seiner Arbeit direkt zur Erreichung der angestrebten Ziele bei und leitet und organisiert das weitere Wachstum und die Entwicklung des Systems, dem er angehört.

Une entreprise est un système sociotechnique dynamique qui doit survivre dans un environnement en constante évolution pour résister à la pression extérieure et satisfaire les demandes de ses clients externes et internes. L'objectif principal de tout système est sa préservation dans le temps. Cette préservation peut être obtenue par son adaptation continue aux pressions externes et internes et donc par un changement et une évolution constants. Le concept d'évolution implique le concept de changement (Burke & Church & Waclawski, 1993). Par conséquent, le changement est un concept étroitement lié à la survie, à la croissance et au succès de tout système (Siegel, 1996). Cependant, un élément clé de chaque système est l'homme - l'employé. L'employé, par son travail, contribue directement à la réalisation des objectifs poursuivis et dirige et organise la croissance et le développement continus du système auquel il appartient.

Uma empresa é um sistema sócio-técnico dinâmico que deve sobreviver num ambiente em contínua mudança para suportar a pressão externa, satisfazendo as exigências dos seus clientes externos e internos. O principal objectivo de cada sistema é a sua preservação no tempo. Esta preservação pode ser conseguida através da sua contínua adaptação às pressões externas e internas e, portanto, através da constante mudança e evolução. O conceito de evolução envolve o conceito de mudança (Burke & Church & Waclawski, 1993). Portanto, a mudança é um conceito intimamente ligado à sobrevivência, crescimento e sucesso de qualquer sistema (Siegel, 1996). No entanto, um elemento chave de cada sistema é o homem - empregado. O empregado com o seu trabalho contribui directamente para alcançar os objectivos perseguidos e lidera e organiza o crescimento e desenvolvimento contínuo do sistema a que pertence.

Essay from the year 2012 in the subject Economics - Finance, , language: English, abstract: The main reason why companies decide to proceed with IPO is mainly to gain access to new funding. The proceeds from the share issue itself are not necessarily intended for direct expansion. The prospects for growth from acquisitions, the funds available for organizational expansion and refinancing of current borrowings have shown, among other things, to be the main motives that newly listed companies consider as very important. The general initial public offering procedure enhances the image and publicity of enterprises and gets not only an initial certification of the professionals in the financial markets but also a long-term price bidding (price signal) to suppliers, workforce and customers. According to Roell (1996), a robust equity value in the subsequent acquisition (during the trading of securities after their initial bid for public offering) reassures suppliers that they can safely grant trade credit, employees are convinced that they can expect a fairly stable job, and customers think that the products of the company will be supported as a result of their purchase (in the aftermath of their purchase).

Essay from the year 2016 in the subject Economics - Finance, , language: English, abstract: The aim of the present paper is to present the monetary policy of the ECB and record the changes in this policy caused by the recent economic crisis from 2007 onwards. Monetary policy is the process by which the monetary authority of an economic area checks the quantity and the cost of money in the economy. The official goals of monetary policy are the control of inflation, the growth of the economy, the reduction of unemployment and the control of the exchange rate in relation to foreign currencies. Monetary policy may be expansive, namely to increase the amount of money in the market by encouraging economic development, but causing an increase in inflation, or it can be limiting, i.e. to reduce the amount of money in the market by keeping inflation low.In the Euro Zone, monetary policy is pursued by the European Central Bank (ECB), which was created with the birth of the euro, when it took over the responsibility for the design and practice of monetary policy by the central banks of the Eurozone countries and operates as an independent, supranational but European organization.

Essay from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: In today¿s modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the successful revival of businesses. The scientific field of marketing has created ¿relationship marketing¿ which deals with the study of these relationships.The present essay focuses on analyzing and comparing transactional and relationship marketing. It presents the IMP Group interaction approach which is considered as one of the most prevalent approaches of relationship marketing. The IMP Group approach is analyzed and more specifically its implementation in the purchasing process is studied. IBM is the company that is taken as an implementation example of the IMP Group approach. In IBM¿s case study relationship marketing and IMP Group approach are successfully implemented and are in full accordance with the relevant theory.

Essay from the year 2012 in the subject Economics - Job market economics, , language: English, abstract: A key example of drastic change in today's global working environment with important consequences for employees since the diversification of all aspects of work is the transformation of the "psychological contract" among employees and their organizations. As such "psychological contract" is defined by Rousseau (1995) as "the belief that a person for the terms and conditions of a mutual agreement transaction between him/her and another participant, in this case between the employee and the organization". More specifically, the term "psychological contract" refers to mutual obligations, values, expectations and desires of employees from their employers, beyond any formal employment contract.In other words, it is a transaction relationship, where employees and employers have certain expectations about their mutual obligations, which are, of course, different for each employee and significantly affect what each side believes is its obligation. The psychological contract has been characterized in a various ways, for example, as "unstable, subjective, unconscious, indirect, alive, something that employees know it exists, only when it is changed" (Appelbaum et al.).

Bachelor Thesis from the year 2010 in the subject Economics - International Economic Relations, , course: Economics, language: English, abstract: An unfair trade practice, dumping, occurs when a company sells its products abroad at prices lower than the price of the market in which they are produced, or even below cost. This mainly happens because export firms may have an excess capacity, and want to have a larger market share in a foreign country against domestic products. This practice is internationally considered as a practice of unfair competition. Therefore, anti-dumping measures are imposed. The anti-dumping duty is independent of import duties and functions additionally to the common tariff practices. Many times, however, it may be the case that anti-dumping measures are imposed on certain products without having them previously dumped. This is more than dangerous. The unfair imposition of anti-dumping measures aims to strengthen the local industry against imported goods, which worsens protectionism worldwide . Recently, the U.S. and China were engaged in announcements of additional mutual anti-dumping measures. Within a very short time, the U.S. imposed high temporary tariffs on Chinese aluminium products and steel as well as some types of paper. China responded by imposing tough antidumping tariffs on U.S. imports of chicken and nylon in retaliation. In general, the confirmation of the existence of this illegal practice is extremely difficult and requires extensive timely research. Furthermore, it should also be investigated whether the particular industry has been harmed. In the present study, the framework of international trade and the various measures such as tariffs and quotas will be presented to understand better the international economic environment. Dumping and antidumping measures will be examined both on the financial side but also on the legal side. Finally, the effect of antidumping measures to developing countries will be further studied.

Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , course: Marketing, language: English, abstract: The aim of this assignment is to examine the theme of customer perceived by value and its marketing implications for how organisations become and remain competitive. The essay is using two leading products which operate in the mobile phone industry. These are Research in Motion (RIM) and Apple and their retrospective products: a) the Blackberry and b) the iPhone. Both companies have a strong branding position in the market. They seek to create value through the manipulation of technology and in offering features that are of satisfaction to the customers.

Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , course: Marketing, language: English, abstract: The present paper focuses on Lowe¿s and Home Depot¿s value propositions and provides suggestions on improving Home Depots¿ value proposition. It examines the concepts and models such as the value creation framework and how this model is applied in the case of Home Depot. Then, it compares Home Depot¿s and Lowe¿s value propositions and finally it suggests a new value proposition and ways to implement it internally and externally.Nowadays, the home improvement market faces many challenges such as the weak housing market. Customers spend less in re-modelling their houses, travel less and it is difficult for them to get home equity loans. Consequently, Home Depot and Lowe¿s should offer a value proposition that adapts to these modern circumstances.Issues such as the strategy of the companies and their positioning and differentiation, matter for understanding how consumers make their purchasing decisions. By making use of theories on customer value as well as how changes in positioning and differentiation under the present macroeconomic environment (recession, weak housing market) happen the aim is to understand how Home Depot is able to achieve a differentiated value proposition.

An enterprise is a dynamic sociotechnical system which should survive in a continuously changing environment to stand the external pressure, satisfying thereof the demands of its external and internal customers. The main goal of every system is its preservation in time. This preservation can be achieved through its continuous adaptation to external and internal pressures and thus through constant change and evolution. The concept of evolution involves the concept of change (Burke & Church & Waclawski, 1993). Therefore, change is a concept closely linked to survival, growth and success of any system (Siegel, 1996). However, a key element of each system is the man - employee. The employee with his/her work contributes directly to achieving the objectives pursued and leads and organizes the continued growth and development of the system to which he belongs.

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: -, , language: English, abstract: An enterprise is a dynamic sociotechnical system which should survive in a continuously changing environment to stand the external pressure, satisfying thereof the demands of its external and internal customers.The main goal of every system is its preservation in time. This preservation can be achieved through its continuous adaptation to external and internal pressures and thus through constant change and evolution. The concept of evolution involves the concept of change. Therefore, change is a concept closely linked to survival, growth and success of any system.However, a key element of each system is the man - employee. The employee with his/her work contributes directly to achieving the objectives pursued and leads and organizes the continued growth and development of the system to which s/he belongs. The employee as human nature seeks the development and pleasantly accept change . Without the effort to change, the society would not have progressed as well as technology, thinking and science. From a psychological point of view, the man would feel empty, sterile, unfinished, s/he would be inactive and passive, would lose confidence and creativity.However, there are many studies and rich literature, claiming that the resistance of employees in an organizational change is almost automatic and certainly unexpected, and it is a key problem that the management of each organization / company has to face successfully to complete the task of introducing some change.This paper focuses on this issue, approaching it both theoretically and practically. The results are of considerable interest, since the study was based on a fairly wide range of literature, but it has also successfully used a modern method of processing questionnaires which helped to export some initial conclusions.The research was conducted in November 2004 in a major shoe manufacturer in Greece owning a wide retail chain. The sample was fairly small and limitations of the research are considered the relative small sample of the respondents as well as the fact that it concerned only one company.

Case Study from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The present thesis uses secondary data and quantitative research to discuss political instability and its effects on the Greek tourism industry and Greek economy.The thesis presents a number of proposals on how Greece can protect its tourism industry from political instability. The emphasis is given to crisis management and disaster management planning to alleviate the negative economic effects of political instability. In addition, all theories associated to tourism motivation and decision making are studied.

Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: In today¿s modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the successful revival of businesses. The scientific field of marketing has created ¿relationship marketing¿ which deals with the study of these relationships. The present essay focuses on analyzing and comparing transactional and relationship marketing. It presents the IMP Group interaction approach which is considered as one of the most prevalent approaches of relationship marketing. The IMP Group approach is analyzed and more specifically its implementation in the purchasing process is studied. IBM is the company that is taken as an implementation example of the IMP Group approach. In IBM¿s case study relationship marketing and IMP Group approach are successfully implemented and are in full accordance with the relevant theory.

Essay from the year 2013 in the subject Sociology - Work, Education, Organisation, , language: English, abstract: The term health and safety at work affect the well-being not only of employees but also the well-being of temporarily employees, staff contractors, visitors and any other people in the workplace.According to the World Health Organization, Health at work aims to maintain the working capacity of employees, to improve work and make the work environment compliant with health and safety rules. In addition, it promotes the development of the organization and culture of work towards health and safety.

Essay from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Public Relations¿ definitions are divided into those that support the humanitarian side and the idealistic social role of them and those that support that Public Relations is a basic tool of corporate propaganda. This paper presents the idealistic side of Public Relations but also analyzes the critisisms of PR as a means of propaganda and media manipulation.The paper concludes that PR is not just getting material to the media and gain free publicity but it is rather a powerful means in the corporate armory. Definitely, it is not either propaganda or campaigning but it is a communicative mode aiming at promoting corporate interests while at the same time with the inclusion of ethics, it takes care of the company image and makes the company a responsible part of society.

Essay from the year 2013 in the subject Leadership and Human Resources - Miscellaneous, , course: Human resources management, language: English, abstract: The sharp drop in economic activity and the dramatic rise in unemployment have already made a significant impact on real income and living standards of employees and pensioners, testing therefore, the limits of social cohesion in Greece. A milestone of these developments was the financial crisis experienced by the Greek economy since the autumn of 2009 and in particular, the Greek public sector which is subject to strong pressures from the external environment, to enhance its effectiveness and improve the efficiency of its services. The financial crisis has revealed chronic structural problems of the financial system and the Greek economy as a whole. Although the debate is stuck in the trap of bankruptcy and economic policy imposed by the creditors of Greece through the International Monetary Fund (IMF), the European Commission and the European Central Bank (ECB). In relevant discussions emphasis (Tsiafi, 2011) was given to the size of the Greek public sector and the need to shrink the state, reduce costs and reduce public employment.

Case Study from the year 2014 in the subject Leadership and Human Resources - Miscellaneous, grade: -, ( Middlesex University in London ), course: Marketing, Human Resources, language: English, abstract: The aim of the present thesis is to analyse the issues of recruitment and training and their importance in the Greek Heavy industry and - at the same time - a research was conducted. The research targets at HRM executives of the major Greek Heavy Industry companies and follows a mixed method i.e. quantitative and qualitative. The quantitative aims at recording the recruitment, selection and training practices applied and the qualitative aims at getting more in depth in these areas in order to find out the unique characteristics of the Greece.