Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone

Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , course: Marketing, language: English, abstract: The aim of this assignment is to examine the theme of customer perceived by value and its marketing implications for how organisations become and remain competitive.

The essay is using two leading products which operate in the mobile phone industry. These are Research in Motion (RIM) and Apple and their retrospective products: a) the Blackberry and b) the iPhone. Both companies have a strong branding position in the market. They seek to create value through the manipulation of technology and in offering features that are of satisfaction to the customers.