Bücher von Godfrey Adda

Ksi¿¿ka przekazuje istotne przes¿anie o tym, jak mened¿erowie i studenci MBA, jako potencjalni przyszli decydenci biznesowi, powinni nale¿ycie uwzgl¿dniä interesy ró¿nych interesariuszy; oraz zmieni¿ ich postrzeganie CSR jako dobrego uczynku, postrzegä go jako codzienn¿ cz¿¿¿ budowania marki i strategii firm. Dlatego te¿ ta w¿adza i wp¿yw korporacji na ¿ycie ludzi oraz potencjalne szkody uboczne, jakie mog¿ one spowodowä, sprawiaj¿, ¿e coraz bardziej konieczne staje si¿ zbadanie potencjalnego wp¿ywu ¿wiadomo¿ci CSR na decyzje podejmowane przez mened¿erów i studentów MBA jako potencjalnych mened¿erów. Wyniki tego badania pokazuj¿, ¿e wi¿kszo¿¿ mened¿erów i studentów studiów MBA zgadza si¿, ¿e ich do¿wiadczenie w zakresie CSR zwi¿kszy¿o ich ¿wiadomo¿¿. Problemem wymagaj¿cym uwagi jest jednak nadal nakre¿lenie nie tylko tego, za co odpowiedzialna jest korporacja, ale tak¿e przed kim jest ona odpowiedzialna, co sprawia, ¿e podej¿cie przyj¿te w teorii interesariuszy jest niezwykle wäne.

The Millennium Development Goal (MDG) on Universal Education for all (Goal 2) has received widespread international attention, but only recently has the threat posed to its achievement by school-based violence emerged on the policy agenda. Until the 2006 United Nations Study on Violence against Children, the problem of school-based violence remained largely invisible, for a number of reasons: Schools have typically been viewed as ¿safe¿ places for children; debates on prevention of violence against children have largely concerned domestic or stranger violence; and the focus on universal education enshrined in MDG 2 and the Education for all Campaign has been largely about access rather than quality (including the provision of a safe learning environment). To deal with the issue of child abuse, there is the need to adopt a participatory approach. This process calls for a new set of approaches that will seriously take into consideration the perspectives of the local people.

The book conveys the vital message about how managers and MBA students as potential future business decision makers should give due consideration to the interests of various stakeholders; and to change their perception of CSR as a good deed, to viewing it as an everyday part of corporate branding and strategy for firms. Thus, this power and influence of corporations over people''s lives and the potential collateral damage they can cause makes investigation of the potential impact of CSR awareness on the decisionsmmade by managers and MBA students as potentialmmanagers increasingly necessary. The findings of this study reveal that most managers and students agree that their MBA experience has increased their CSR awareness. However, the problem in need of attention, still, is to outline not only what the corporation is accountable for, but who it is accountable to and this makes the approach of the stakeholder theory extremely important.