Bücher von Huan Liu

Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or, in other words, exacerbates the information overload problem. On the other hand, the quality of user-generated content can vary dramatically from excellence to abuse or spam, resulting in a problem of information credibility. The study and understanding of trust can lead to an effective approach to addressing both information overload and credibility problems. Trust refers to a relationship between a trustor (the subject that trusts a target entity) and a trustee (the entity that is trusted). In the context of social media, trust provides evidence about with whom we can trust to share information and from whom we can accept information without additional verification. With trust, we make the mental shortcut by directly seeking information from trustees or trusted entities, which serves a two-fold purpose: without being overwhelmed by excessive information (i.e., mitigated information overload) and with credible information due to the trust placed on the information provider (i.e., increased information credibility). Therefore, trust is crucial in helping social media users collect relevant and reliable information, and trust in social media is a research topic of increasing importance and of practical significance. This book takes a computational perspective to offer an overview of characteristics and elements of trust and illuminate a wide range of computational tasks of trust. It introduces basic concepts, deliberates challenges and opportunities, reviews state-of-the-art algorithms, and elaborates effective evaluation methods in the trust study. In particular, we illustrate properties and representation models of trust, elucidate trust prediction with representative algorithms, and demonstrate real-world applications where trust is explicitly used. As a new dimension of the trust study, we discuss the concept of distrust and its roles in trust computing.

Social media shatters the barrier to communicate anytime anywhere for people of all walks of life. The publicly available, virtually free information in social media poses a new challenge to consumers who have to discern whether a piece of information published in social media is reliable. For example, it can be difficult to understand the motivations behind a statement passed from one user to another, without knowing the person who originated the message. Additionally, false information can be propagated through social media, resulting in embarrassment or irreversible damages. Provenance data associated with a social media statement can help dispel rumors, clarify opinions, and confirm facts. However, provenance data about social media statements is not readily available to users today. Currently, providing this data to users requires changing the social media infrastructure or offering subscription services. Taking advantage of social media features, research in this nascent field spearheads the search for a way to provide provenance data to social media users, thus leveraging social media itself by mining it for the provenance data. Searching for provenance data reveals an interesting problem space requiring the development and application of new metrics in order to provide meaningful provenance data to social media users. This lecture reviews the current research on information provenance, explores exciting research opportunities to address pressing needs, and shows how data mining can enable a social media user to make informed judgements about statements published in social media. Table of Contents: Information Provenance in Social Media / Provenance Attributes / Provenance via Network Information / Provenance Data

In the past decade, social media has become increasingly popular for news consumption due to its easy access, fast dissemination, and low cost. However, social media also enables the wide propagation of "e;fake news,"e; i.e., news with intentionally false information. Fake news on social media can have significant negative societal effects. Therefore, fake news detection on social media has recently become an emerging research area that is attracting tremendous attention. This book, from a data mining perspective, introduces the basic concepts and characteristics of fake news across disciplines, reviews representative fake news detection methods in a principled way, and illustrates challenging issues of fake news detection on social media. In particular, we discussed the value of news content and social context, and important extensions to handle early detection, weakly-supervised detection, and explainable detection. The concepts, algorithms, and methods described in this lecture can help harness the power of social media to build effective and intelligent fake news detection systems. This book is an accessible introduction to the study of detecting fake news on social media. It is an essential reading for students, researchers, and practitioners to understand, manage, and excel in this area. This book is supported by additional materials, including lecture slides, the complete set of figures, key references, datasets, tools used in this book, and the source code of representative algorithms. The readers are encouraged to visit the book website for the latest information:http://dmml.asu.edu/dfn/

In recent years, there has been a rapid growth of location-based social networking services, such as Foursquare and Facebook Places, which have attracted an increasing number of users and greatly enriched their urban experience. Typical location-based social networking sites allow a user to "e;check in"e; at a real-world POI (point of interest, e.g., a hotel, restaurant, theater, etc.), leave tips toward the POI, and share the check-in with their online friends. The check-in action bridges the gap between real world and online social networks, resulting in a new type of social networks, namely location-based social networks (LBSNs). Compared to traditional GPS data, location-based social networks data contains unique properties with abundant heterogeneous information to reveal human mobility, i.e., "e;when and where a user (who) has been to for what,"e; corresponding to an unprecedented opportunity to better understand human mobility from spatial, temporal, social, and content aspects. The mining and understanding of human mobility can further lead to effective approaches to improve current location-based services from mobile marketing to recommender systems, providing users more convenient life experience than before. This book takes a data mining perspective to offer an overview of studying human mobility in location-based social networks and illuminate a wide range of related computational tasks. It introduces basic concepts, elaborates associated challenges, reviews state-of-the-art algorithms with illustrative examples and real-world LBSN datasets, and discusses effective evaluation methods in mining human mobility. In particular, we illustrate unique characteristics and research opportunities of LBSN data, present representative tasks of mining human mobility on location-based social networks, including capturing user mobility patterns to understand when and where a user commonly goes (location prediction), and exploiting user preferences and location profiles to investigate where and when a user wants to explore (location recommendation), along with studying a user's check-in activity in terms of why a user goes to a certain location.

This book offers a comprehensive overview of the various concepts and research issues about blogs or weblogs. It introduces techniques and approaches, tools and applications, and evaluation methodologies with examples and case studies. Blogs allow people to express their thoughts, voice their opinions, and share their experiences and ideas. Blogs also facilitate interactions among individuals creating a network with unique characteristics. Through the interactions individuals experience a sense of community. We elaborate on approaches that extract communities and cluster blogs based on information of the bloggers. Open standards and low barrier to publication in Blogosphere have transformed information consumers to producers, generating an overwhelming amount of ever-increasing knowledge about the members, their environment and symbiosis. We elaborate on approaches that sift through humongous blog data sources to identify influential and trustworthy bloggers leveraging content and network information. Spam blogs or "e;splogs"e; are an increasing concern in Blogosphere and are discussed in detail with the approaches leveraging supervised machine learning algorithms and interaction patterns. We elaborate on data collection procedures, provide resources for blog data repositories, mention various visualization and analysis tools in Blogosphere, and explain conventional and novel evaluation methodologies, to help perform research in the Blogosphere. The book is supported by additional material, including lecture slides as well as the complete set of figures used in the book, and the reader is encouraged to visit the book website for the latest information. Table of Contents: Modeling Blogosphere / Blog Clustering and Community Discovery / Influence and Trust / Spam Filtering in Blogosphere / Data Collection and Evaluation

The past decade has witnessed the emergence of participatory Web and social media, bringing people together in many creative ways. Millions of users are playing, tagging, working, and socializing online, demonstrating new forms of collaboration, communication, and intelligence that were hardly imaginable just a short time ago. Social media also helps reshape business models, sway opinions and emotions, and opens up numerous possibilities to study human interaction and collective behavior in an unparalleled scale. This lecture, from a data mining perspective, introduces characteristics of social media, reviews representative tasks of computing with social media, and illustrates associated challenges. It introduces basic concepts, presents state-of-the-art algorithms with easy-to-understand examples, and recommends effective evaluation methods. In particular, we discuss graph-based community detection techniques and many important extensions that handle dynamic, heterogeneous networks in social media. We also demonstrate how discovered patterns of communities can be used for social media mining. The concepts, algorithms, and methods presented in this lecture can help harness the power of social media and support building socially-intelligent systems. This book is an accessible introduction to the study of \emph{community detection and mining in social media}. It is an essential reading for students, researchers, and practitioners in disciplines and applications where social media is a key source of data that piques our curiosity to understand, manage, innovate, and excel. This book is supported by additional materials, including lecture slides, the complete set of figures, key references, some toy data sets used in the book, and the source code of representative algorithms. The readers are encouraged to visit the book website for the latest information. Table of Contents: Social Media and Social Computing / Nodes, Ties, and Influence / Community Detection and Evaluation / Communities in Heterogeneous Networks / Social Media Mining

There is broad interest in feature extraction, construction, and selection among practitioners from statistics, pattern recognition, and data mining to machine learning. Data preprocessing is an essential step in the knowledge discovery process for real-world applications. This book compiles contributions from many leading and active researchers in this growing field and paints a picture of the state-of-art techniques that can boost the capabilities of many existing data mining tools. The objective of this collection is to increase the awareness of the data mining community about the research of feature extraction, construction and selection, which are currently conducted mainly in isolation. This book is part of our endeavor to produce a contemporary overview of modern solutions, to create synergy among these seemingly different branches, and to pave the way for developing meta-systems and novel approaches. Even with today's advanced computer technologies, discovering knowledge from data can still be fiendishly hard due to the characteristics of the computer generated data. Feature extraction, construction and selection are a set of techniques that transform and simplify data so as to make data mining tasks easier. Feature construction and selection can be viewed as two sides of the representation problem.

The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. Understanding and processing this new type of data to glean actionable patterns presents challenges and opportunities for interdisciplinary research, novel algorithms and tool development. Social Media Mining integrates social media, social network analysis, and data mining to provide a coherent platform to understand the basics and potentials of social media mining. It introduces the unique problems arising from social media data and presents fundamental concepts, emerging issues, and effective algorithms for network analysis and data mining. Suitable for use in advanced undergraduate and beginning graduate courses as well as professional short courses, the text contains exercises of different degrees of difficulty that improve understanding and help apply concepts, principles and methods for social media mining.

Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, with a number of new articles being published on this topic. An updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.