Bücher von Mark Leysen

Max Passberger is a successful art entrepreneur who navigates a roster of artists, wealthy clients, and a museum director pining for his gorgeous lesbian secretary; personalities that can be anything from quirky, strange to demanding. He does his wheeling dealing with aplomb while maintaining a high-maintenance relationship with Jessica Castle, a best-selling author. However, one night he meets a waitress who steals his heart, and he drops the author...changing the dynamic of their lives. Along with his new girlfriend, Kerry O'Garrell, he continues to rein in new clients, including a reclusive Texas artist who creates art out of tree branches, and sells them for a "shitload of money." As time passes, Max and Kerry observe escalating right-wing political demands with a dim view, and question if living in the United States is the best option for both of them.

Whether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed.

Klem Klassen the Klown has the number-one rated late night TV talk show - his ratings far outstrip all competitors. Using his highly popular TV presence as political platform, Klassen decides to run for the Oval Office against the first woman to break the ultimate glass ceiling - incumbent Democrat, President Mildred Sizemore. But first he must out-debate the Republican candidates he dubs the "Seven Drones." Or as he tells his wife, "I'll oppose the opposition." Not only does Klem host his nightly show dressed as a clown, but he also wears the outfit to each debate. Naturally the media scores him for his lack of political, military and corporate experience, giving him a very slim chance of winning. Can he do it?