Bücher von Melissa Perri

To stay competitive in todays market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "e;build trap,"e; cranking out features to meet their schedule rather than the customers needs.In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. Youll learn product management principles that can be applied to any organization, big or small.In five parts, this book explores:Why organizations ship features rather than cultivate the value those features representHow to set up a product organization that scalesHow product strategy connects a companys vision and economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for producing value through an iterative product frameworkHow to build a culture focused on successful outcomes over outputs

Product Operations is the discipline of helping your Product Management function scale well. Surrounding the team with all of the essential inputs to set strategy, prioritize, and streamline ways of working.Many companies want to reap the benefits of economies of scale that comes with being a product-led company. As our businesses change shape to focus more on software, so do our ways of working. We need to make sure we're breaking down these silos of information and capabilities that arise at scale. To react quickly and set great Product Strategies, leaders and team members alike need access to high quality data and a process to implement their decisions.In this book, Melissa Perri and Denise Tilles explain how Product Operations helps solve many of scaling issues companies face today, like:Connecting financial metrics back to the delivery of software featuresBetter working relationships between go-to-market teams and software teamsGetting the right information to set and monitor company and product strategiesStreamlining the flow of user insights into the right teamsHow to set up a Product Management Operating ModelExecutives and leaders of SAAS scale up and enterprise companies will discover the benefits of the Three Pillars of Product Operations as they read through the stories of real companies who have implemented the function, like Stripe, Uber, athenahealth, Oscar Health, and Fidelity. This book covers the following topics:What is Product Operations and why is it an essential function in scaling software companiesThe Three Pillars of Product Operations: Data and Insights; Customer and Market Insights; and Process and GovernanceHow to Introduce and Build a Team for Product Operations

Echter Mehrwert statt Feature-Sammelsurium US-Bestseller zum Thema Produktmanagement Für Produktmanager aller Karrierestufen, Führungskräfte, aber auch Entwickler, Designer Mit praxistauglichen Tools, Techniken und Fallstudien Die Feature-Falle schnappt immer dann zu, wenn Unternehmen sich stärker auf die Auslieferung und die Entwicklung von Features konzentrieren als auf den tatsächlichen Mehrwert dieser Features für den Nutzer oder Kunden. Das Unternehmen macht dann den Fehler, seinen Erfolg anhand von Outputs anstatt von Outcomes zu messen und gefährdet auf Dauer seine Stellung im Markt oder sogar seinen Fortbestand. Perri beschreibt anschaulich und inspirierend, wie Unternehmen und Organisationen durch eine wirksame Produktkultur der Feature-Falle entgehen und eine nachhaltige Produktstrategie entwickeln. Sie spielt durch, welche Formen der Kommunikation und Zusammenarbeit und welche robusten Produktmanagementpraktiken hierfür entscheidend sind. Das Buch demonstriert, welche Schlüsselstellung Produktmanager einnehmen und behandelt unter anderem, wie Unternehmen die Feature-Falle erkennen und vermeiden durch eine konsequente Produktstrategie Unternehmensvision, wirtschaftliche Ergebnisse und Produktaktivitäten verbinden eine Kultur aufbauen, die Outcomes über Outputs stellt