Bücher von Michael A. Cusumano

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.

Based on highly confidential interviews with personnel, internal memos, and top-secret company documents, this compelling portrait reveals the philosophy, style, and competitive strategies that have taken Microsoft to the heights of the high-tech industry.

How to harness, manipulate, and master the power of the Internet - and beat the competition - using the strategies Netscape used to launch itself to the top of the virtual kingdom.