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Bücher von Philip Kotler

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  • 12% sparen
    von Philip Kotler
    52,00 €

    This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.

  • 14% sparen
    von Maximilian Haas, Uwe Sponholz, Waldemar Pfoertsch & usw.
    110,00 €

  • von Alexander Chernev, Marc Oliver Opresnik, Kevin Lane Keller & usw.
    54,95 €

  • von Hongwei He, Lloyd C. Harris, Gary Armstrong & usw.
    49,95 €

  • von Philip Kotler
    32,00 €

  • von Philip Kotler
    42,00 €

    Neues vom Marketing-GroßmeisterDrei tiefgreifende Entwicklungen prägen die Zukunft des Marketing: drastischer technologischer Fortschritt, verändertes Kundenverhalten und Umbrüche in bisher funktionierenden Geschäftsmodellen. Marketing 5.0 beschreibt zugänglich und praxistauglich, wie Unternehmen mit neuen Marketingstrategien auf diese Entwicklungen reagieren können, um Märkte für ihre Produkte und Dienstleistungen zu erschließen. Die Autoren zeigen unter anderem, wie. mit Augmented Reality und Virtual Reality überzeugende Customer Journeys entwickelt werden,. Künstliche Intelligenz Marketingkampanen revolutioniert und. Transmediales Storytelling für Kundenbegeisterung sorgt.»An Marketing 5.0 beeindruckt mich ganz besonders, wie es die Wirkmacht moderner Technologien mit dem neu entstehenden Wertesystem der Menschheit kombiniert. Das Buch vermittelt zukünftigen Marketers das nötige Verständnis für diese Kombination und die Möglichkeiten, daraus effektive und nachhaltige Aktionen zu entwickeln.«Hermann Simon, Gründer und Honorary Chairman von Simon-Kucher & Partners

  • von Philip Kotler
    42,00 €

    Zeitgemäßes Marketing: digital statt traditionell Geschrieben von den weltweit führenden Marketingkoryphäen, beantwortet dieses Buch alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Es zeigt unter anderem, - wie man nach den neuen Regeln des Marketings spielt, - wie man WOW-Momente kreiert, die positive Aufmerksamkeit erregen, - wie man einen loyalen Kundenstamm aufbaut. Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens!

  • von Philip Kotler & Kevin Lane Keller
    84,00 €

    For Principles of Marketing courses that require a comprehensive textHelp students learn how to create customer value and engagementIn a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master todays key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor.

  • von James Makens, Seyhmus Baloglu, John T. Bowen & usw.
    75,00 €

    For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

  • - The Genesis of Human-to-Human Marketing
    von Philip Kotler
    35,29 €

    In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

  • von Philip Kotler, Hermawan Kartajaya & Den Huan Hooi
    39,00 - 67,00 €

    Asia is the most populated geographical region, with 50% of the world's inhabitants living there.

  • von Lloyd Harris, Nigel F. Piercy, Gary Armstrong & usw.
    80,00 €

  • 13% sparen
    - Making a Difference with Strategic Customers
    von Philip Kotler, Waldemar Pfoertsch & Marian Dingena
    56,00 - 58,00 €

    Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.

  • - Taking Biotechnology to Market
    von Philip Kotler & Francoise Simon
    29,00 €

  • - What You Really Need to Know to Survive in Business
    von Philip Kotler, Nils Bickhoff & Roland Berger
    25,00 - 61,00 €

    The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.

  • von Waldemar Pfoertsch & Philip Kotler
    53,00 €

    This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.

  • 28% sparen
    - Making the Invisible Visible
    von Waldemar Pfoertsch & Philip Kotler
    46,00 - 62,00 €

    An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing.

  • von Kevin Keller & Philip Kotler
    71,00 €

    For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellers fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The books efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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