Bücher von Urs E. Gattiker

Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities.

This text addresses Internet and multimedia issues from an international perspective by outlining issues of international sovereignty and the potential impact of national interests on global technology policy. It supplies a survey that points out accomplishments, issues and problems.