Name: Brand Management
Price: 75.00 EUR
Availability: InStock
Author: Tilde (Copenhagen Business School Heding
ISBN: 9780367172589

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Über Brand Management

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Sprache:
Englisch

ISBN:
9780367172589

Verlag:
Taylor & Francis Ltd

Einband:
Taschenbuch

Seitenzahl:
338

Veröffentlicht:
20. Mai 2020

Ausgabe:
3

Abmessungen:
244x174x23 mm.

Gewicht:
630 g.

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Beschreibung von Brand Management

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

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