Bücher der Reihe Akademische Schriftenreihe Bd. V178452

Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.8, University of Strathclyde, Sprache: Deutsch, Abstract: This paper describes the potential benefit of decision analysis, a process helping decision makers to gain a deeper understanding of their complex issues they face. Especially in the world of corporate business many decisions are complicated and need to consider a wide range of criteria and issues. Multiple Attribute Value Analysis (MAVA) addresses the issues of problem structuring as a useful support for decision making in practice, and for this purpose I will use V.I.S.A1 software to document and structure the decision making process. This paper is divided into three chapters/tasks.¿ Chapter 1: Reports on an investigation into ADMECO¿s strategic decision making process¿ Chapter 2: Reflections on the use of Multiple Attribute Value Theory (MAVT)¿ Chapter 3: A descriptive analysis of a case study: Giving up the smoke: A major institution investigates alternatives to being sited in the city