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Bücher der Reihe Cambridge Studies in the Emergence of Global Enterprise

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  • - Aristotle Onassis, the Vagliano Brothers, and the Business of Shipping, c.1820-1970
    von Gelina Harlaftis
    41,00 - 134,00 €

    Shipping has been a leading sector in European economic growth for centuries. Yet, it rarely features in business or economic history. This history of shipping in Greece, which centers on the Vagliano brothers and Aristotle Onassis, redresses this by making this invisible global business visible.

  • - The Experience of Schering AG, 1851-1950
    von Christopher Kobrak
    51,00 - 88,00 €

    This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its rebirth as a multinational in 1950.

  • - Management Consulting in the Twentieth Century
    von University of Oxford) McKenna & Christopher D. (Said Business School
    36,00 - 60,00 €

    This book offers a history of management consulting in the twentieth century. It details how the elite consulting firms expanded after US regulatory changes during the 1930s, how they changed giant corporations, nonprofits, and the state during the 1950s, and explains exactly what consultants really do and why they became so influential in the global economy after 1960.

  • - Multinational Enterprise and International Finance in the History of Light and Power, 1878-2007
    von Virginia) Hausman, William J. (College of William and Mary, Germany) Hertner, usw.
    71,00 - 126,00 €

    This book examines how, from the late 1870s, multinational enterprises and international finance influenced the spread of electrification around the world. Although by 1978 they had been replaced by electrical utility providers, more recently they have had a revival. The result is a truly global account of electrification.

  • - Deutsche Bank and the United States, 1870 to the Present
    von Christopher Kobrak
    49,00 - 133,00 €

    The US business and political dealings of Deutsche Bank are used here to illuminate developments in the ongoing globalization of major financial institutions. Deutsche Bank was one of Germany's principal vehicles for forging links with the rest of the world, and its involvement with the US was probably its biggest challenge.

  • - The Evolution of Multinationals in Alcoholic Beverages
    von Teresa da Silva (University of Oxford) Lopes
    41,00 €

    Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.

  • - The Coevolution of Firms, Technology, and National Institutions
    von Johann Peter (Australian Graduate School of Management Murmann
    115,00 €

    A comparison of the development of the synthetic dye industry in Great Britain, Germany, and the US. This constitutes an important chapter in business, economic, and technological history because synthetic dyes - invented in 1857 - represent the first time that a scientific discovery quickly gave rise to a new industry.

  • - Power, Institutions, and Global Markets, 1850-1930
     
    45,00 €

    The essays in this volume discuss worldwide economic integration between 1850 and 1930, challenging the popular description of the period after 1918 as one of deglobalisation. By showing that institutionalism altered its shape in circumstances that challenged international trade, and presenting case studies from various countries, this book offers a fresh perspective on economic globalisation.

  • - Power, Institutions, and Global Markets, 1850-1930
     
    107,00 €

    The essays in this volume discuss worldwide economic integration between 1850 and 1930, challenging the popular description of the period after 1918 as one of deglobalisation. By showing that institutionalism altered its shape in circumstances that challenged international trade, and presenting case studies from various countries, this book offers a fresh perspective on economic globalisation.

  • - History, Ideology, and Networks
    von New Jersey) Russell & Andrew L. (Stevens Institute of Technology
    35,00 - 120,00 €

    How did the idea of openness become the defining principle for the twenty-first-century information age? This book answers this question by looking at the history of information networks and paying close attention to the politics of standardization.

  • - The Associated Press, Press Association, and Reuters, 1848-1947
    von Jonathan (University of Oxford) Silberstein-Loeb
    109,00 €

    This book traces the history of international news agencies and associations around the world from 1848 to 1947. Jonathan Silberstein-Loeb argues that newspaper publishers formed news associations and patronized news agencies to cut the costs of news collection and exclude competitors from gaining access to the news.

  • - Banking on the Chinese Frontier, 1870-1919
    von Ghassan (The University of Hong Kong) Moazzin
    113,00 €

    "In this wide-ranging study, Ghassan Moazzin sheds critical new light on the history of foreign banks in late nineteenth- and early twentieth century China, a time that saw a substantial influx of foreign financial institutions into China and a rapid increase of both China's foreign trade and its interactions with international capital markets. Drawing on a broad range of German, English, Japanese and Chinese primary sources, including business records, government documents and personal papers, Moazzin reconstructs how during this period foreign banks facilitated China's financial integration into the first global economy and provided the financial infrastructure required for modern economic globalization in China. Foreign Banks and Global Finance in Modern China shows the key role international finance and foreign banks and capital markets played at important turning points in modern Chinese history"--

  • - A History from the Nineteenth Century to the Present
    von David M. Higgins
    132,00 €

    Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.

  • - The Coevolution of Firms, Technology, and National Institutions
    von Johann Peter Murmann
    48,00 €

    A comparison of the development of the synthetic dye industry in Great Britain, Germany, and the US. The rise of this industry constitutes an important chapter in business, economic, and technological history because synthetic dyes - invented in 1857 - represent the first time that a scientific discovery quickly gave rise to a new industry. British firms led the industry for the next eight years, but German firms came to dominate the industry for decades before WWI, while American firms played only a minor role during the entire period. This study identifies differences in educational institutions and patent laws as the key reasons for German leadership in this industry. Successful firms had strong ties to the centers of organic chemistry knowledge. The book also argues that a complex coevolutionary process linking firms, technology and national institutions resulted in very different degrees of industrial success for dye firms in the three countries.

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