Bücher der Reihe Exploring Diversity in Entrepreneurship

Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship.

This book offers a bold predictive theory linking entrepreneurial creativity to entrepreneurial performance. It reviews related empirical research and provides a predictive model of entrepreneurial outcomes.

Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship.