Bücher der Reihe International Series on Consumer Science

This book draws on the narratives of small-to-medium business owners, born on the Chinese mainland, who have immigrated to Hong Kong and then returned to their homes to establish their enterprises. The book highlights critical issues in migrant economics.

This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior.

This book examines pivotal changes in social welfare for low-income families in the United States between the advent of the Reagan administration, and the end of the G.W. Bush administration, as well as the rise of the Earned Income Tax Credit program.

Significant recent changes in the structure and composition of households make the study of the economic relationships within the household of particular interest for academics and policy-makers.

Rural Families and Work focuses on the findings of the Rural Families Speak research study and the theoretical frameworks that are utilized to examine the context of rural low-income families' employment.

For consistency across the volume each chapter follows a similar format: (1) what individuals know or need to know (2) how what they know or need to know affects financial decisions and outcomes (3) ways in which policies or programs or financial innovations can enhance their knowledge, or decisions, or outcomes.

Opening with a historical view of consumer behavior and technology, this book examines household technologies and consumption experiences including shopping choices, entertainment outlets and availability, communications technologies and working at home.

Rural Families and Work focuses on the findings of the Rural Families Speak research study and the theoretical frameworks that are utilized to examine the context of rural low-income families' employment.

Significant recent changes in the structure and composition of households make the study of the economic relationships within the household of particular interest for academics and policy-makers.

For consistency across the volume each chapter follows a similar format: (1) what individuals know or need to know (2) how what they know or need to know affects financial decisions and outcomes (3) ways in which policies or programs or financial innovations can enhance their knowledge, or decisions, or outcomes.

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems.The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

¿This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism, specifically in Bulgaria, Serbia, and Romania as cultures continue to evolve in the post-socialist era, and in China and Japan as a continuation of movements toward modernity and progress. Surprising and thought-provoking contrasts stand out as consumers balance the global with the local in terms of clothing, technology, luxury items, and food. All chapters feature a wealth of empirical and cross-cultural data, and the presentation is framed by Professor Mike Featherstone's theoretical essay on the origins of consumer culture and the consequences of two hundred years of increasing consumption for the human condition and the future of the planet.Included in the coverage:"You are a socialist child like me": Goods and Identity in BulgariaConsumer Culture from Socialist Yugoslavia to Post-Socialist Serbia: Movements and MomentsPreserves Exiting Socialism: Authenticity, Anti-Standardization, and Middle-Class Consumption in Post-Socialist RomaniaModernization and the Department Store in Early 20th-Century Japan: Modern Girl and New Consumer Culture LifestylesA Cultural Reading of Conspicuous Consumption in ChinaApproaching Consumer Culture broadens the cultural anthropology literature and will be welcomed by Western and Eastern scholars and researchers alike. Its depth and accessibility make it useful to university courses in cultural anthropology, cultural studies, and sociology.