Bücher der Reihe Introducing Qualitative Methods Series

This book expertly brings together the seminal works in the field, together with editorial introductions to assist the reader in understanding the essential principles of qualitative research.

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

Now featuring an expanded range of examples of critical discourse analysis in action, and across a wide variety of disciplines, and two new chapters on multimodality and social media, this book continues to provide readers with a sophisticated and nuanced treatment of discourse studies from experts in the field

A fully revised, up-to-date overview of a great range of visual methods data sources, including 2D, 3D, lived, living and virtual visual data.

Video is an increasingly important topic in the social sciences, particularly in the US, UK, Europe and the Far East, where researchers and students are using this widely available technology to gather data about a wide range of social activities.

Suitable for those who wish to understand and review the importance of gender within their research studies. This book outlines the practical and philosophical issues of gender in qualitative research. It features examples taken from women and men's studies as well as from feminist and other gender studies.

Essential reading for those engaged in the research and analysis of educational data.

Helps reader to introduce the conversation analysis (CA) as a specific research approach in the human sciences, and to provide students and novice researchers with methodological and practical suggestions for actually doing CA research.

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

In this lucid introductory text, Andy Alaszewski considers the analysis of diaries as a distinctive research technique in its own right. The timely emergence of Using Diaries for Social Research recognizes the increased interest in and relevance of diary methodology within social research teaching.

Useful for students, practitioners and researchers interested in and undertaking social work research, this book sets qualitative research within a context of social work developments and problems. It covers key qualitative methods and relates them to social work settings, and also reviews qualitative research in social work.

Narratives in Social Science Research introduces students to the use of narrative methodology as a research tool. It offers a useful and rigorous framework for the application of these devices within qualitative research.

Qualitative Research Through Case Studies provides an accessible introduction to a wide range of approaches that deal with the theoretical analysis of qualitative data.

Now featuring an expanded range of examples of critical discourse analysis in action, and across a wide variety of disciplines, and two new chapters on multimodality and social media, this book continues to provide readers with a sophisticated and nuanced treatment of discourse studies from experts in the field

This textbook helps students and practising researchers to improve the quality of their research. Practical examples and exercises demonstrate how to evaluate qualitative research, how to plan and collect good quality data, how to do thoughtful analysis and how to write and report on qualitative research.

Ian Shaw shows how evaluation practice can utilize qualitative approaches to gain an understanding that more traditional quantitative approaches may fail to do. Three broad sections include discussions of: the foundations of evaluation and recent trends; evaluation and action programmes and policies; and the practice of evaluation.

Specifically designed for those carrying out biographical, life history or family history research, this concise guide covers the methods and issues involved. The author demonstrates that biographical research is a distinctive way of conceptualizing social activity.

`At last, a student-friendly guide that answers the question: "Yes, but how do you do Foucault?" Kendall and Wickham address the thorny question of how-to-Foucault in a clear, distinctive manner that stands out in the secondary literature on this important thinker' - Toby Miller, New York University

`This is a very fine introduction to the tradition and practice of categorisation analysis, a method for analysing language derived from the work of Harvey Sacks. Georgia Lepper conveys with great effectiveness and simplicity the basic principles of this method, and enables the reader to apply it in practice. Through a series of practical exercises and worked examples, the reader is taken through the necessary steps to achieve full independence in practice of this important analytic method. A great deal of practical wisdom and experience has gone into this book, and it will undoubtedly be of great assistance to students and researchers seeking to apply this still innovative approach to qualitative data analysis' - Clive Seale, Goldsmiths College, University of London`A stunning introduction to categorization analysis! Georgia Lepper is a master teacher and her book a major achievement. Sensibly organized, amply illustrated, and deftly instructive, this remarkably clear text is a pedagogical milestone in the area' - Jaber F Gubrium, University of FloridaThis is the first practical book on how to apply Harvey Sacks' `membership categorization analysis' technique, an increasingly influential method for conversation analysis. Categorization analysis is a method for the study of situated social action and offers a complementary method to the traditional sequential analysis used in the study of naturally occurring talk and text.The author provides an understanding of the concepts through an analysis of data samples and a series of exercises. Later chapters discuss the application to a variety of disciplines. Examples used to illustrate the approach include, talk, text and images, narratives, stories and organizational settings.The practice of research is further elucidated in the use of an extended case study and the topics of reliability, validity and ethics are also covered. Additional features include suggested further readings at the end of each chapter and a glossary of terms.The book will be invaluable to students and beginning researchers in the disciplines of linguistics, sociology and anthropology, and other main users of conversational and narrative analysis methods, in cultural studies, ethnography, organization studies, discursive psychology and psychotherapy, who are seeking empirical methods for the study of the phenomena of everyday interaction.This book can be used as a companion volume to Doing Conversation Analysis: A Practical Guide also published in the Introducing Qualitative Methods series.

A comprehensive, yet concise, introduction to the use of documents as tools within social science research.

Qualitative Research in Sociology offers a hands-on guide to doing qualitative research in sociology. It provides an introductory survey of the methodological and theoretical dimensions of qualitative research as practised by those interested in the study of social life.

"A thoughtful, thorough and readable account of the history and current practice of qualitative research in health." - Louise Keogh, Population and Global Health, University of Melbourne

Now with new, in-depth case studies to really help students visualise the realities of research, this textbook continues to provide the guidance to help them both evaluate existing studies and design their own robust, ethical projects

With new coverage of digital research tools and social media, as well as that of areas such as autoethnography, visual and feminist ethnography, this important introduction continues to provide readers with the perfect mix of theory and practical advice to ensure their research is carefully thought through, replicable, and ethically sound