Bücher der Reihe ISSN

The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavors more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives.The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.

The author contextualized the phenomenon of accounting fraud using a framework he developed called "e;Corporate Governance Cosmos."e; The book contains an extensive literature review including an evaluation of the seminal theory in this area, namely, the Fraud Triangle. There is a comprehensive exploration of the motivations for accounting fraud and a growing realization that Dark Triad (psychopathy, narcissism, and machiavellianism) tendencies may explain why executives engage in accounting fraud. The author expands an established framework entitled Cooks Recipes Incentives Monitoring End results (C R I M E) by Rezaee (2005), to ''C R I M E L'', where L is the "e;Learning"e; from 33 international case studies of accounting fraud.Accountants, auditors, antifraud practitioners, and graduate students will find the case studies of accounting fraud particularly useful as it makes the phenomenon tangible and more understandable. The penultimate chapter is a study of the likely impact of financial technology on accounting fraud.The author concludes by marshalling various insights including a brief discussion of ethics, forwarding his International Code of Ethics for Professional Accountants (IFAC) ''Ethical Triangle'', his vision for the future accountant, which he refers to as ''accounting engineers'', and an ancient prescription for the curse of accounting fraud.

M&A failures is an established phenomenon. Human factors, such as acceptance of and readiness for change at the individual level, conflict of interest and cultural incompatibility are the key attributes of the success or failure of a merger or transformational change.Balancing theory with practice, this book looks at the financial due diligence, cultural compatibility, and emotional sensitivity at various stages of the M&A and offers a practical process model. Business leaders, change agents, coaching and mentoring practitioners will find the rare combination of great interest.

THESE STRATEGIES WILL GIVE YOU SUPERPOWERSMany books have been written about the high-performance habits successful entrepreneurs adopt, from their daily meditation to how they lead their teams. For Marina Nicholas, her fascination was more about their entrepreneurial journey. 1. From Zero: When starting a business, what strategies did they adopt to overcome the odds? 2. To Hero: As a highly successful entrepreneur, how did they use their wealth to help humanity and the planet? After years of extensive research, Marina discovered that just eight strategies were adopted by billionaire entrepreneurs. PROBLEM-PERSEVERANCE POSITIONING-PROXIMITY-PEOPLE-PARTNERSHIPS-PROCESS-PLANET Whether you enjoy inspirational stories or seek to discover your superpower, the strategies and exercises in this book will help you. Each of the eight strategies is illustrated by real case studies. Over 25 case studies like these: * A white trouser problem led to a billion-dollar empire * The invention of a passionate surfer leads to sales of 35 million cameras * A 7-year journey of poverty and rejection led to a $500 million franchise * A happy tribe built a $1.2 billion company * A monk builds a tribe of 35 million followers within 4 years * A village visit resulted in 100 million pairs of shoes gifted

This book provides readers with a basic understanding of sustainable finance and impact investing including history, definitions of impact, current trends and drivers, future challenges, and an overview of the key players in the global impact ecosystem.The term impact investing first appeared in 2008. Today the most commonly used definition is investing made with the intention to generate positive, measurable social and environmental impact alongside a financial return. A wide range of individual and institutional investors that have already entered the impact investment marketplace and continued growing enthusiasm can be expected given that feedback from investors indicated that portfolio performance has generally met or exceed their expectations for both social and environmental impact and financial return.Established companies have been compelled to respond to calls by institutional investors to incorporate responsible environmental, social, and governance initiatives into their business models as a condition to continued support in public capital markets. Other companies seeking to demonstrate to impact investors their commitment to environmental and social responsibility have opted for emerging forms of legal entities, so-called social enterprises, which explicitly incorporate sustainability and multi-stakeholder interests into their governance and reporting frameworks.This book provides readers with a basic understanding of sustainable finance and impact investing including history, definitions of impact, current trends and drivers, future challenges, and an overview of the key players in the global impact ecosystem. The book also describes impact investment structures and instruments, social enterprises, and impact measurement and reporting.

This book will teach you a low risk strategy that will give you consistent average yearly returns of between 20 and 30 percent and beat the S&P 500 year after year.The Non-Timing Trading System is a conservative process for investing in the stock market. This book is perfect for the investors that are dissatisfied with low interest rates and want decent returns on their investment without high risk. The book will teach you a low risk strategy that will give you consistent average yearly returns of between 20 and 30 percent and beat the S&P 500 year after year. The system is based on a mathematical model which is designed to protect your capital even in a market with high volatility while giving you high returns.The author clearly demonstrates that you don't have to time the market and pick the right stock. The market will tell you what it is doing. There are always corrections in the market, even severe ones. The book describes in detail how it handles downturns and how it gets you out of the market before corrections become severe.The author does not just show you a strategy and then leave you hanging. There is a tutorial with five years of trading using the system which covers every possible scenario so that you are never left wondering what to do. This book contains useful and practical information on most of the major stock and option strategies and clearly demonstrates their real risks. Protection of your capital is its highest priority. The investor that is looking for high returns should not have to settle for high risk.

Business Sustainability Factors of Performance, Risk, and Disclosure examines sustainability factors of performance, risk and disclosure. The five dimensions of sustainability performance are economic, governance, social, ethical, and environmental (EGSEE).Business sustainability is advancing from the greenwashing and branding to, very recently, business imperative as shareholders demand, regulators require, and companies report their sustainability performance. Sustainability has become economic and strategic imperative with potential to create opportunities and risks for businesses.Business Sustainability Factors of Performance, Risk, and Disclosure examines sustainability factors of performance, risk and disclosure. The five dimensions of sustainability performance are economic, governance, social, ethical, and environmental (EGSEE). Sustainability risks are reputational, strategic, operational, compliance, and financial (RSOCF). Sustainability disclosures are relevant to financial economic sustainability performance (ESP) and non-financial environmental, social, and governance (ESG) sustainability performance with ethics are integrated into all other components of sustainability performance.This book offers guidance for proper measurement, recognition, and reporting of all five EGSEE dimensions of sustainability performance. It also highlights how people, business, and resources collaborate in a business sustainability and accountability model in creating shared value for all stakeholders. The three sustainability factors of performance, risk and disclosure are driven from the stakeholder primacy concept with the mission of profit-with-purpose. Anyone who is involved with business sustainability and corporate governance, the financial reporting process, investment decisions, legal and financial advising, and audit functions will benefit from this book.

This book is an introduction to the management of food and beverage operations within a luxury hotel environment.It provides detailed coverage of operational areas within the food and beverage department, based on multiple real industry examples, allowing the reader to grasp the intricacies of the day-to-day running of outlets.Food and Beverage Management in the Luxury Hotel Industry is a reference for any hospitality management student wishing to gain sufficient knowledge in the subject, to conduct a quantitative and qualitative analysis of the department, through revenue and cost management, and quality audits. It also looks at the various trends shaping the industry today, particularly focusing on sustainability issues and ethical concerns.

This book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn't even exist a generation ago.No one will forget the year 2020.The year that a pandemic shut down social, work, and public contact.There are two particular changes that have had a pronounced effect on business and finance, which this book will provide the guidance currently lacking in traditional business school texts.The first is the change from commuting to work to sheltering-in-place, with students and professionals on videoconferencing apps such as Zoom. Likely a lasting change, we can expect many office spaces will remain empty and many businesses will stick with the new work-from-home change.The second change is that the younger generation is the first to suffer a setback in terms of the standard of living compared to their parents. Not only do more than half of Americans have less than $1,000 in savings, but they eschew traditional corporate cubicles, preferring instead to juggle multiple and new 'hustles and side gigs.'This book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn't even exist a generation ago.

Healthy Vines, Pure Wines serves as a guide, which derives its information from real-world sources to share green practices in sustainable viticulture in a practical way. Including a how-to on treating vineyard issues organically, a look at how climate change is affecting viticulture, and a special focus on women in the field, this handbook maintains a forward focus.Also included are 16 case studies on successful organic, biodynamic, and sustainable wineries from the San Francisco North Bay Region, focusing on how what each has done can be replicated.

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative.This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit.The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.

Generating leads and landing new business are critical to the growth and long-term success of any type of service business. Rainmakers who are able to consistently gain new business by using their selling skills to convert prospects into new customers are difficult to find. Recruiting rainmaking professionals from other organizations is expensive and for many businesses has been largely ineffective.Every executive and manager of a service business understands the importance of the ability to generate leads and landing new customers are the critical components to a successful business. This book is written for managers and leaders who want to transform their professionals from doing work to effectively marketing and selling and bringing in new business.Divided into three comprehensive parts: Charting a new course; The fundamental success models; and Building your business, this book will show you how to:Help professionals overcome fear of sellingAcquire the right sales capabilitiesMarket and sell within your comfort zoneSetting and achieving big goalsLeverage existing customers to acquire new onesBuild accountability across the business

100 Skills of the Successful Sales Professional prioritizes action-orientation and puts antiquated outlines out to pasture. The book is designed to not only curate the best expert teachings, but it also consolidates these teachings to maximize the value extracted from every page. If you're conscientious about making the biggest impact in your professional career by taking action to minimize the long learning (and earning) curve, then this is the playbook for you.

This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry.In the span of a single lifetime, light pollution from Artificial Light At Night (ALAN) has severed our connection with the stars that we've had since the dawn of time. With the nocturnal biosphere significantly altered, light's anthropogenic influence has compelled millions of people to seek out the last remaining dark skies.This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry. Learn ways to develop a destination, find customers, and our relationship with the night sky. Meteor storms, eclipses, auroras, and other celestial phenomena have lured travelers for years and here the author expands the field of astrotourism with the inclusion of astronomical clocks, megaliths, and sundials, which track the movement of the stars.

Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue!Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses.The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age.Highlights:Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand;Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools;Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands;Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.

Every major company has or will soon have a data science program. Most fail, expensively, imperiling their executive sponsors. Unfortunately, executives have been misled to focus on the latest buzzwords. Although buzzwords change- big data, data science, machine learning, deep learning, and artificial intelligence -the distraction from fundamentals manifests as a predictable trajectory from exuberant program launch, to stagnation, to awkward decommissioning.After architecting data science programs at over a dozen companies, across sectors and scales, Dr. Elser has formulated a reliable framework for successful data science programs. Surprisingly, software and algorithms are secondary. Rather, the key is understanding how the available data aligns to the problem to be solved. The business executive understands the problem sufficiently to enforce this alignment, while data scientists act on it. But executives tend to underestimate their role and thereby fail to construct the necessary connective tissue with their data scientists.This book provides business executives with a concrete exercise, populating a "e;Master Table,"e; accessible to nontechnical managers and data scientists, which serves as the connective tissue between them. Rather than teach a diluted version of data science, this book describes how to start projects and how to detect and fix problems-the moments when leadership is critical. Insights are provided through real world examples, including a Playbook featuring common projects. The intended audience is executives (C-suite through VP). However, ambitious mid-level managers and data scientists will also benefit.

Discover and practice the skills for your next career advancement.Fast Forward Your Career is for managers and Master students who want to learn the necessary skills to successfully progress in their career. You will:Change your mindset and learn the skills to face the current uncertainty such as the ability to coach, create trust, find your purpose, act with emotional intelligence.Learn team management and communication techniques to boost effectiveness.Observe the skills in practice thanks to the realistic storytelling complementing the theoretical deep-dives.Get tips of true Leadership from successful Executives.Understand the foundation of the Science of Happiness and its application at work. Practice new skills, challenge your perspective, rump-up your effectiveness, and fast-forward your career!

Too often people go to interviews prepared only to answer questions. They study the tough questions for days hoping to give the right responses on D-Day. These same people treat the interview as a cross examination; they see themselves on trial, under the spotlight, deer in the headlights. People who are being interviewed need another attitude, an attitude that says, "e;I'm here to interview you, to see if I want to bring my talents and experiences to your organization."e; Most people don't know how to do this. However, if armed with a few questions, they can even the playing field and engage in a useful conversation with their hosts.This book provides a set of questions that are appropriate for any job candidate to ask and allows candidates to participate in a dialogue, a conversation. Experience suggests that only a handful of questions are necessary in most interviews. Review all of the questions. Choose the ones that you believe provide you with the information you need. Learn to interview the interviewer!

Brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI), is a recent phenomenon that enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

This book is an essential primer in the core principles of sustainable energy project development through concept, design, feasibility and reality and takes a holistic approach to the development and financing of such projects, setting out the technical, commercial and financial aspects in a straightforward and practical manner. It sets out a first principles-based approach to developing sustainable projects in markets which are not extensively covered by project finance handbooks and which offer a particular set of challenges to the would-be developer.Drawing from over twenty years of experience in the sustainable energy sector, this practical guide will be a valuable resource to both those considering and already involved in projects in developing and emerging countries.Readers can expect to come away with a strong foundation in a core set of guiding principles that can be applied to a wide range of sustainable energy projects in any geographical location.

Project management processes have been intertwined within every fabric of human evolution including advances in communication, farming, construction, medicine, law, architecture, physics, and economics to name a few. At each evolutionary stage, there was a project manager who was studying the how and why of everything, trying new techniques, and documenting trials, errors and successes until a specific craft was mastered, thrusting progress forward in an upward trajectory that has been carved into human history.There are countless books and articles that focus on the practice of project management. What makes this book different is the focus placed largely on the project management processes for United States (U.S) bankers. This book starts with a look at the historical progression of project management processes but quickly focuses the material on project management processes for bankers, heavily leaning towards project managers in United States (U.S.) banks. The book also looks at the bank regulatory agencies that govern U.S. banks, regulations critical to the U.S banking system, and concludes with an overview of U.S. banking technologies and the management of a U.S. banking customer call center.The book provides a comprehensive perspective on the U.S. banking project management processes, the regulatory agencies that govern and influence those processes, how technology, and more specifically, the development and use of artificial intelligence, will create a shift in the evolutionary trajectory of U.S. banking practices, and how U.S. banking project management practices will be at the core of how quickly and how successfully this evolution unfolds.

Corporations are expanding their performance to both financial economic performance (ESP) and non-financial environmental, ethical, social and governance (EESG) sustainability performance to effectively achieve their objective of creating shared value for all stakeholders. Companies are now adopting the mission of profit-with purpose by shifting their goals to create shareholder value while fulfilling their social, environmental and governance responsibilities.Management play an important role in pursuing the mission of profit-with purpose and in integrating business sustainability into corporate culture, business environment and strategic plans and decisions. Corporations can create a right balance between the wealth-maximization for shareholders under the shareholder primacy concept while achieving the welfare-maximization for all stakeholders under the stakeholder primacy concept.The global move toward the adoption of benefit corporations and profit-with-purpose companies is inevitable as sustainability initiatives are being integrated into corporate strategies, supply chain, decisions, actions, and performance. Business Sustainability: Profit-with-Purpose Focus consists of four chapters covering all aspects of business sustainability with a keen focus on the concept of profit-with purpose.Anyone who is involved with business sustainability and corporate governance, the financial reporting process, investment decisions, legal and financial advising, audit functions, and corporate governance education will be interested in this book. Specifically, corporations, their executives and the boards of directors, internal and external auditors, accountants, lawyers, lawmakers, regulators, standard-setters, investors, business schools, and other professionals will benefit from this book.

Will Your Business Be Prepared When the Bubble Bursts? Sabrin's book is a must guide for corporate executives, managers, and business owners, for any size company; and for MBA students and executives in professional education programs and seminars to assist them better manage their companies during the boom-bust cycle.The business cycle in the United States has been characterized booms and busts for decades. But how can corporate executives and their firms not just survive--but also thrive--when economic bubbles burst? And how can small business owners steer their companies during the business cycle so they too can thrive and survive.This book is designed to give them tools and strategies to do that. After that grounding in fundamentals, readers are given specific tools and strategies that entrepreneurs and executives can use to help their companies prepare for when the next bubble bursts.

The world of work is undergoing the most significant change since the Industrial revolution. Cognitive A.I. is driving world change faster than at any time in history. There are massive advantages for employers who act and act quickly.At precisely the same time, COVID has been a wake-up call. Organizations have discovered that they employ too many people, and the realization - many can be more productive working remotely. Productivity increases, reduction in office space and management are all being actioned through home working. A significant study on Homeworkers indicates that worldwide, 1 in 5 will be working from home. Already many Global companies have announced this year plans to reduce office space by 40%. Productivity results that have been realized from remote working have exceeded expectations, which will accelerate.This innovative book will guide you through A.I., how it will affect employment and existing processes, and what the employer and employee can expect in the new and rapidly changing world of work.

Certifications in project management are like birthdays: everybody has one. You need something more to distinguish yourself in this profession.This book is a practical guide for project and program managers who want to increase their skills by incorporating relevant theory, formulas, and tools from Master of Business Administration (MBA) curriculum. The book provides an overview of core classes taught in most MBA programs, but in a way that makes the material practical for project practitioners.Readers will learn new tools to improve critical decision making, formulas and techniques for making recommendations to leadership, and an assortment of theories for up leveling their project management skills.

China's rise to prosperity in recent decades coincided with the surge in global trade and falling protectionism. But as we are entering the third decade of the 21st century, the economic structure that prevailed in the West during the previous decades is now beginning to look very different. Global economic relationships are being redefined in the wake of the global financial crises, the recent US-China trade tensions, Brexit and the Covid-19 pandemic. However, when global trade suffers, so do local economies. In today's economy, international cooperation and open trade are not an option, but a necessity.Trading with China is a concise and useful handbook to Western businesses, entrepreneurs and investors doing business with or in China. It is also a practical guide of use to anyone considering to export goods, services and technology to the Chinese market.The book contains industry information, updated data, key models, practical advice, and strategy options for different types of companies and industry sectors. It details all relevant procedures, opportunities and challenges by industry sector and geographical region. It discusses major issues such as market barriers, import requirements, distribution channels, labelling, and operational challenges. Topics covered in Trading with China also include: relevant rules, regulations, documentation and management issues related to the export of different types of goods, services and technology to China.

When we apply for a job, we are essentially trying to sell ourselves. If we understand the process of marketing, we can make that sale a lot easier. This requires a plan that includes a deep understanding of our target audiences, an understanding of our strengths and weaknesses, an understanding of the benefits we can offer, and a knowledge of the 4 Ps, product, place, price and promotion.Add to this, an ability to differentiate and position ourselves in the crowded marketplace and to use promotional tactics to rise to the top of the applicant pool, we can get the job of our dreams. When we master these skills, we make the chore of getting a great job, the job we want, more a certainty than a hopeful wish.This book will show you how to network better, how to create an effective email pitch, write a powerful resume and cover letter, and how to persuade recruiters that you offer the most value to satisfy their needs. This book will make you a pro at marketing yourself!

Diese Reihe bietet ein Forum fur innovative Beitrage zur Logik und zur modernen Sprachphilosophie ebenso wie fur Studien zur analytischen Metaphysik.