Bücher der Reihe Mediated Youth

Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.

This anthology provides exciting, innovative research focused on the construction of adolescent girls' sexuality in the media. The use of ethnographic data, in conjunction with media analysis techniques, provides a unique approach to the media studies genre, which tends to highlight an analysis of media content, as opposed to the ways in which media is used in everyday life.

This anthology provides exciting, innovative research focused on the construction of adolescent girls' sexuality in the media. The use of ethnographic data, in conjunction with media analysis techniques, provides a unique approach to the media studies genre, which tends to highlight an analysis of media content, as opposed to the ways in which media is used in everyday life.

Bitten by Twilight

Taking a cultural studies approach, this title includes analysis of girls' media representations, media consumption, and media production. It contains studies of unexplored topics, such as feminist themes in teen magazines, girlmade memory books, girls' self-branding on YouTube, and the surveillance of girls via new media technologies.

Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

Through in-depth interviews, this book explores how tween girls relate to media characters past and present, what they value in these relationships, and how these relationships have shaped their own identity and friendships.