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Preaching and the Thirty-Second Commerical

- Lessons from Advertising for the Pulpit

von Carrie La Ferle

31,00 €

Believing that preaching can benefit from advertising's laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising.
- Buch
- 31,00 €
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