Bücher der Reihe Routledge Contemporary Perspectives on Urban Growth, Innovation and Change

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

This book provides a comparative analysis of shrinking cities in a broad range of postsocialist countries within the so-called Global East, a liminal space between North and South.

This book provides theoretical and empirical perspectives on the urban impact of mega-events globally. It takes mega-events as an instance to analyse urban transformations and their effects on citizenship.

This book presents multidimensional socio-economic transformations taking place in the post-socialist cities located in selected countries of the Central European region. It will be valuable to undergraduate and postgraduate students in human geography, urban studies, economy, and city marketing, especially with an interesting in Central Europe.

This book presents multidimensional socio-economic transformations taking place in the post-socialist cities located in selected countries of the Central European region.The analysis includes case studies from the Eastern part of Germany (Chemnitz, Leipzig), Poland (¿ód¿, Kielce, Katowice conurbation, and peripheral urban centres from Eastern Poland), Slovakia (Bratislava, Nitra), the Czech Republic (Olomouc, Brno), and from Hungary (Pécs). The analysed urban areas have undergone far-reaching political and socio-economic changes in the last 30 years. These changes began with the collapse of communism and the centrally planned economy system in the region of Central Europe. The beginning of this period, often referred to as post-socialist transformation, dates back to 1989. The consequence of the aforementioned political processes was the multifaceted socio-economic and demographic changes that significantly affected urban areas in Central Europe. This book presents an attempt to summarize the main long-term processes of changes taking place in these urban areas and to identify contemporary and future trends in their socio-economic development.The book will be valuable to undergraduate and postgraduate students in human geography, urban studies, economy, and city marketing, especially with an interest in Central Europe.

This book provides a comparative analysis of shrinking cities in a broad range of postsocialist countries within the so-called Global East, a liminal space between North and South. While shrinking cities have received increased scholarly attention in the past decades, theoretical, and empirical research has remained predominantly centered on the Global North. This volume brings to the fore a range of new perspectives on urban shrinkage, identifying commonalities, differences, and policy experiences across a very diverse and vivid region with its various legacies and contemporary controversial developments. With chapters written by leading experts in the field, insider views assist in decolonizing urban theory. Specifically, the book includes chapters on shrinking cities in China, Russia, and postsocialist Europe, presenting comparative discussions within countries and crossnational cases on theoretical and policy implications.The book will be of interest to students and scholars researching urban studies, urban geography, urban planning, urban politics and policy, urban sociology, and urban development.