Führung & Strategie

Product Lifecycle Management (PLM) is an essential means to cope with the challenges of global competition. This is the first English-language book on PLM that introduces the reader to the basic terms and fundamentals of PLM.

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do.

It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.

CEO Louis V. Gerstner Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age - the great American business story of our time.

This thought-provoking book considers organizational sales performance at a high, strategic level, offering specific guidance in managing the entire organization's sales function. The authors introduce and apply a practical checklist-based scoring system.

This complete guide to life coaching reveals what life coaching IS, how to coach yourself and others effectively and how to create and sustain a successful coaching practice. Leading you through a comprehensive programme of Advanced Life Coaching Skill The Life Coaching Handbook is the essential guide for life coaches, and a key sourcebook for NLP practitioners, human resources managers, training professionals, counsellors and the curious. Curly Martin is a professional life coach, author, trainer and internationally qualified NLP Master Practitioner. Coaching for more than twenty years, her clients include celebrities, CEOs, directors and doctors.

Branding. Dubbed by many the marketing buzzword of the late 90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

Research shows that successful businesses are those where employees are really engaged - how do they achieve this? Complex organisation initiatives or something more personal? In today's world of work, with all its jargon, processes, KPIs and technology, we have forgotten a simple truth: the power of authentic, two-way, human conversations to build relationships, trust, and engagement. This book comes from 30 years of learning from world-class organisations, tried and tested leadership coaching techniques and emergent thinking on neuroscience and employee behaviour. The result is a simple guide to why, when and how to hold five critical conversations with people you manage, which - with a little courage and authenticity - have been proven to dramatically improve trust, relationships, motivation and performance at work. Try them!

One small idea can ignite a revolution just as a single matchstick can start a fire.One such ideaputting employees first and customers secondsparked a revolution at HCL Technologies, the IT services giant.In this candid and personal account, Vineet NayarHCLTs celebrated CEOrecounts how he defied the conventional wisdom that companies must put customers first, then turned the hierarchical pyramid upside down by making management accountable to the employees, and not the other way around.By doing so, Nayar fired the imagination of both employees and customers and set HCLT on a journey of transformation that has made it one of the fastest-growing and profitable global IT services companies and, according to BusinessWeek, one of the twenty most influential companies in the world.Chapter by chapter, Nayar recounts the exciting journey of how he and his team implemented the employee first philosophy by: Creating a sense of urgency by enabling the employees to see the truth of the companys current state as well as feel the romance of its possible future state Creating a culture of trust by pushing the envelope of transparency in communication and information sharing Inverting the organizational hierarchy by making the management and the enabling functions accountable to the employee in the value zone Unlocking the potential of the employees by fostering an entrepreneurial mind-set, decentralizing decision making, and transferring the ownership of change to the employee in the value zoneRefreshingly honest and practical, this book offers valuable insights for managers seeking to realize their aspirations to grow faster and become self-propelled engines of change.

Private equity firms are snapping up brand-name companies and assembling portfolios that make them immense global conglomerates. They're often able to maximize investor value far more successfully than traditional public companies. How do PE firms become such powerhouses? Learn how, in Lessons from Private Equity Any Company Can Use. Bain chairman Orit Gadiesh and partner Hugh MacArthur use the concise, actionable format of a memo to lay out the five disciplines that PE firms use to attain their edge: Invest with a thesis using a specific, appropriate 3-5-year goal Create a blueprint for change--a road map for initiatives that will generate the most value for your company within that time frame Measure only what matters--such as cash, key market intelligence, and critical operating data Hire, motivate, and retain hungry managers--people who think like owners Make equity sweat--by making cash scarce, and forcing managers to redeploy underperforming capital in productive directionsThis is the PE formulate for unleashing a company's true potential.

How do you make something out of nothing?Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

Innovate or dieFor thirty years, Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of "e;ninja innovators"e; like Apple, Amazon, Google, Microsoft, and many others.What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are "e;ninja innovators."e; Drawn from Gary Shapiro's three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today's top enterprises, uncovering their ten essential strategies for success.As head of the Consumer Electronics Association and its influential annual trade show, the International CES, Shapiro has worked with the most innovative companies in historyIntel, IBM, and Samsung, to name a fewfocusing on creating policies and events that produce revolutionary products year after year. He has learned the key strategies that have guided these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure. In order to stay in front of the pace of innovation, Shapiro observes, top companies must operate as an elite strike forcejust like the legendary medieval warriors known as ninjas. Ninjas weren't called upon to do the ordinary; they had to perform truly extraordinary tasks, while risking everything. As a highly trained martial-arts black belt himself, Shapiro mines the valuable insights of these centuries-old warriors to spotlight the secrets of agility, creativity, decisiveness, and reinvention that are essential for twenty-first-century leaders seeking breakthrough success. Taking readers inside the most cutting-edge businesses, Ninja Innovation is the ultimate guide to achieving victory in today's innovate-or-die economy.

American society today is shaped not nearly as much by vast open spaces as it is by vast, bureaucratic organizations. Over half the working population toils away at enterprises with 500 or more employees--up from zero percent in 1800. Is this institutional immensity the logical outcome of technological forces in an all-efficient market, as some have argued? In this book, the first organizational history of nineteenth-century America, Yale sociologist Charles Perrow says no. He shows that there was nothing inevitable about the surge in corporate size and power by century's end. Critics railed against the nationalizing of the economy, against corporations' monopoly powers, political subversion, environmental destruction, and "e;wage slavery."e; How did a nation committed to individual freedom, family firms, public goods, and decentralized power become transformed in one century? Bountiful resources, a mass market, and the industrial revolution gave entrepreneurs broad scope. In Europe, the state and the church kept private organizations small and required consideration of the public good. In America, the courts and business-steeped legislators removed regulatory constraints over the century, centralizing industry and privatizing the railroads. Despite resistance, the corporate form became the model for the next century. Bureaucratic structure spread to government and the nonprofits. Writing in the tradition of Max Weber, Perrow concludes that the driving force of our history is not technology, politics, or culture, but large, bureaucratic organizations. Perrow, the author of award-winning books on organizations, employs his witty, trenchant, and graceful style here to maximum effect. Colorful vignettes abound: today's headlines echo past battles for unchecked organizational freedom; socially responsible alternatives that were tried are explored along with the historical contingencies that sent us down one road rather than another. No other book takes the role of organizations in America's development as seriously. The resultant insights presage a new historical genre.

In Holacracy, Brian J Robertson outlines a ground-breaking approach to organisation: no managers, only roles'Holacracy is the opposite of the clich way to run a start-up. It creates clarity: who is in charge of what, and who makes each kind of decision' Evan Williams, cofounder of Blogger, Twitter and MediumIn traditional companies, managers make decisions, and workers execute the plan. But Holacracy is a revolutionary and tried-and-tested new system which turns everyone into a leader. The organisation looks like a nest of circles, not a pyramid -- but it's not anarchy. It's finally clear who should make each decision -- the person on the frontline has that authority -- and the organisation succeeds by adapting swiftly to pursue its purpose.In Holacracy, pioneer Brian Robertson explains how to adopt this system across your organisation -- and what you can do just within your department or for yourself -- and how to overcome any obstacles along the way.

A new business parable from John Kotter - the leading authority on leadership and change, and bestselling author of Our Iceberg is MeltingThat's Not How We Do It Here is the story of a clan of meerkats who live in the Kalahari. Well organised and efficient, the colony enjoys many years of successful growth, until it suddenly comes under threat from a new form of predator and is forced to rethink its organizational structure. John Kotter uses this charming parable to explore why organizations often struggle no matter their past success, and why they fall. Kotter shows that by embracing reliability, efficiency, speed and agility, and building passion, discipline and personal growth, organizations can once again prosper, fulfil their mission, create great jobs and services and generate wealth.

Operations management is important, exciting, challenging and everywhere you look! Important, because it enables organizations to provide services and products that we all need Exciting, because it is central to constant changes in customer preference, networks of supply and demand, and developments in technology Challenging, because solutions must be must be financially sound, resource-efficient, as well as environmentally and socially responsible And everywhere, because in our daily lives, whether at work or at home, we all experience and manage processes and operations. New features: There are now more than 110 of the popular Operations in Practice examples throughout the book, over 40% of which are new. The importance of sustainability and Corporate Social Responsibility (CSR) has been emphasized further, and included throughout the book. We have even further strengthened the emphasis on the idea that operations management is relevant to every type of business and all functional areas of the organization. Many new ideas in operations management have been incorporated, including the three level approach to performance, the relationship between innovation, creativity and design, crowdsourcing, ideas management, business ecosystems, triadic relationships, office layout, telecommuting and organisational ambidexterity. However, we have retained the emphasis on the foundations of the subject. Six of the 19 cases at the end of the chapter are new (but the old ones are still available on the web site), and provide an up-to-date selection of operations issues. Operations Management focuses on the sustainable and socially responsible imperatives of operations management, using over 120 cases and illustrations of real-life operations around the world, including Apple, Mdecins Sans Frontires, Amazon, Ecover, Dyson, Disneyland Paris, Google, The North Face, and many more. This is 24-carat excellence'Par hlstrm, Torsten and Ragnar Sderberg Chair of Business Administration, Stockholm School of Economics 'Operations Management is engaging and accessible, but it never dumbs-down. The book is comprehensive, but not overwhelming. Students hold on to this one; its a keeper.'Michael Shulver, Birmingham Business School 'This continues to be the definitive operations Management text written by the masters of the field!'Dr Ross Ritchie, Lecturer in Operations Management, Loughborough University 'An essential text packed full of up-to-date examples that really bring the subject to life'Claire Moxham, University of Liverpool Management School 'An excellent book for those studying operations management. This book provides great illustrations to seamlessly link theory with practice' Frank Wiengarten, ESADE Business School Operations Management by Nigel Slack and Alistair Brandon-Jones is quite simply the best text on operations management. Comprehensive, engaging and insightful, I cannot recommend this book highly enough'Professor Andy Neely, Head, Institute for Manufacturing, Cambridge University Carrie Queenan, University of South Carolina Peter Race, Henley Business School, University of Reading

Based on original research into some of the worlds best organisations, How to Lead cuts right through all the myths and mysteries to get straight to the heart of what it really takes to motivate, inspire and deliver results.

Taking you through the ITIL Foundation exam and beyond. ITIL is the best practice methodology for IT Service Management, developed by the UK government and globally adopted in both the public and private sectors. An official ITIL-Licensed product, ITIL Lifecycle Essentials covers all of the vital material required for the entry-level ITIL Foundation Certificate, and gives candidates a solid grounding in the key elements, concepts and terminology used in the ITIL service lifecycle.The book includes:An introduction to ITIL and why it is considered to be best practice for IT Service Management.An overview of the key components of a service management capability, including; processes, functions and generic roles.Specific chapters then cover the purpose, objectives, scope and value of the five phases of the service lifecycle that form the ITIL core; from strategy and design, through to transition, operation and continual service improvement (CSI).A summary of the ITIL qualification scheme and the Foundation level, together with some guidance on preparing for the exam.The essential link between your ITIL qualification and the real-world. This book doesn't just cover the information required to pass the foundation exam, but goes beyond this in providing practical guidance for when newly qualified practitioners enter the real-world. By addressing processes and concepts not covered in the syllabus, this book guides practitioners as they go beyond Foundation level. It features practical tips on using service management and, for each process, the author adds to the theory with lessons from her own real-world experience.The book is ideal for self-study candidates, training delegates and itSMF/BCS members, and V2 Foundation Certificate holders who have not yet taken the upgraded exam. Project managers looking to broaden their qualifications will find it a helpful companion to their studies and a practical aid for their professional development. Contractors or consultants with limited study time will also find this book essential to their part-time education.The Vital ITIL title - before, during and after your ITIL training.This product is accredited by AXELOS, the licensors of official ITIL products.ITIL is a Registered Trade Mark of AXELOS Limited.

The Leader-Member Exchange (LMX) model of leadership has shown that effective leader-follower relationships predict employee well-being and performance. Less research, however, has addressed how diversity variables may affect the development of leader-member exchange and outcomes. This book addresses the challenges of how diversity may impact the development of effective working relationships.

"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."-Lee Odden, CEO and Co-Founder of TopRank MarketingIn The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time.Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day?The Content Fuel Framework will challenge you-and enable you-to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

Denne bog handler om ledelse i ordets egentlige betydning. Nemlig den, at ledelse er at arbejde med mennesker, og at en leder er en person, der står i spidsen for en gruppe mennesker med ansvaret for løsningen af nogle bestemte opgaver. Jeg er fuldt ud vidende om, at ledere i almindelighed også har mange andre opgaver, de ligger blot uden for denne bogs rammer. I mit arbejdsliv i Søværnet, handelsflåden, offentlige og private virksomheder har jeg gjort mig nogle erfaringer omkring ledelse - egne ledererfaringer såvel som erfaringer med andres ledelse af mig. Disse erfaringer og tilhørende tanker har jeg sammenholdt med de synspunkter, jeg fremkommer med i min bog "Det menneskelige væsen", der handler om den menneskelige psyke. Resultatet jeg er kommet frem til, er som sagt, at - ledelse er at arbejde med mennesker - effektiv ledelse er at respektere dette Og det vil jeg gerne skabe forståelse for med denne bog.

Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career?The secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors? Become the next influencer where your essence can't be forgotten by the enormous value you provide to the consumers?Just ten years ago mass-market retailers were associated with brands. With the development of social media, the shift of tradition brands has gone personal. Social media platforms have provided the link to bridge your content to the consumer with ease. That’s what this book is about. To get consumers to walk across the bridge to your content. The opportunity to provide value and establish yourself as an authority figure. The chance to leave a legacy behind by turning your brand viral so you can automatically turn your followers into customers.To establish a real personal brand, you need a plan. You need to learn to use social media to its FULL potential. You need to understand each platform and the algorithm they’re built on. I will provide you with the secrets and up to date strategies, so you know which factors to focus on and what is a waste of time. I guarantee that if you follow the strategies in this book, one year from now you will have done a complete 180 with your life and achieved the financial freedom only few have reached.Inside, you will learn:The YouTube algorithm to OPTIMIZE your content to its full potential and rank first page.The UP TO DATE must know Instagram secrets to 10X your followers organically in a year.Exposing Facebooks algorithm so ONE ad can reach millions of views.The Twitter marketing tips that actually convert on your content to monetize.How to identify the content your target audience is looking for and go VIRAL.If you’re looking for how to build a real successful personal brand, then this book is a MUST for you. Scroll up and order your copy of Next Level Personal Branding Secrets now!

Discover the secrets of the world's most profitable cryptocurrency investors...This book contains 4 manuscripts: Bitcoin: Beginners Bible Cryptocurrency: Insider Secrets Blockchain: Beginners Bible (Amazon Bestseller) Ethereum: Beginners Bible A blockbuster bundle featuring 4 books jam-packed with essential information that you need to make profits with cryptocurrencyBitcoin: Everything You Need To Know About This Cryptocurrency Craze includes: 8 common Bitcoin myths debunked How a complete newbie can buy Bitcoin, Ethereum and other cryptocurrencies in under 10 minutes A step by step walk-through on how to safely store your Bitcoin offline The single biggest factor in determining Bitcoin's price fluctuations (hint: it's not JP Morgan or Goldman Sachs) How blockchain technology actually works, and why you should trust it more than any traditional bank Why Bitcoin is not going away anytime soon, and the best is yet to come How to make money in a declining market (done all the time by professional cryptocurrency investors, and easier than it sounds) An analysis of the strengths and weaknesses of 26 different cryptocurrencies Which governments are embracing blockchain openly The closest thing to a Bitcoin ETF or Mutual Fund on the market today (nearly all new investors don't know about this) A real-life case study of what NOT to do when buying an altcoin How to spot a blockchain ICO scam before you unwisely invest your money in one How blockchain technology could benefit up to 30% of children under 5 years old Which country is effectively using blockchain technology to launch revolutionary "smart cities" The number 1 period of time when you should NOT invest in a cryptocurrency (thousands have lost money by doing this) The coin that allows you to make completely hands-off, passive, while-you-sleep income with cryptocurrency How you can open your cryptocurrency portfolio in less than 10 minutes, even if you're a complete novice Why this so-called "easy way" to obtain Bitcoin will actually lose you money 99% of the time - and the reason cryptocurrency pros NEVER do this ...and much, much morePlus a special bonus report only available to Amazon customers! Go beyond the hype, separate fact from fiction and learn the best way to make consistent, long-term profits with cryptocurrency. If you're ready to become a part of the world's fastest growing and most exciting financial market - order now to begin your cryptocurrency journey!

This book offers readers a startling view of how blockchain technology will transform the financial industry in profound ways. Some of the world's top thinkers in blockchain have contributed chapters that survey the coming digital storm--how it will level the playing field, give individuals more financial power, and create greater transparency in operations. Written for the educated financial reader, it reveals how blockchain can create a token-based incentive system that aligns the interests of participants in large-scale initiatives, as well as the rewiring of global payment networks and innovative financing methods such as initial coin offerings to fund infrastructure development. The transition for the financial industry is bound to be complicated, but it presents enormous opportunity for those who understand the storm as it's brewing.