Marketing

Stories speak to the part of the brain where decisions are made.Often the decision between a customer choosing you over someone else is your ability to know exactly what to say, when to say it, and how to make it count.In this Book, I'm going to show you how to convert your stale, boring sales pitch the repetitive features and benefits that you (and most of your competitors) are assaulting your prospects with into mesmerizing, memorable sales messages, using sales techniques that your prospects actually enjoy.It's going to make selling fun again and most importantly, help your potential customer come to the buying decision in such a way that they thought it was their idea all along. No more pushy, 1980's used car sales techniques and tactics.Double your sales skills in only 10 minutes per day which can 2-10X your sales (Ideally within the next 60 days when you apply yourself.) even if you think you suck at storytelling.This is a Book you will use now and benefit from for years to come. These are evergreen techniques and skills where every minute you invest learning will pay you back 10-Fold.So, why not give it a shot?What have you got to lose? If you do nothing, nothing will change.You're given step by step instructions and easy to follow exercises.Best of all, you'll have my help should you have questions or need help applying the techniques in a specific situation.

Im vorliegenden Werk mit dem Titel ¿Die Erfindung der Sklaverei¿ entfaltet der Autor eine fesselnde Analyse, die den Ursprung und die Entwicklung der Sklaverei in verschiedenen Gesellschaften kritisch beleuchtet. Das Buch ist eine akribische Studie, die sich auf historische Quellen stützt und dabei einen neutralen, wissenschaftlichen Ansatz verfolgt.Der Autor beginnt mit einer umfassenden Betrachtung der frühen menschlichen Gesellschaften, um die vielschichtigen Ursprünge der Sklaverei zu verstehen. Von den antiken Hochkulturen bis zu den Kolonialmächten des 18. Jahrhunderts verwebt das Buch geschickt historische Ereignisse, ökonomische Faktoren und soziale Strukturen, um die schrittweise Etablierung der Sklaverei zu erklären.Eine herausragende Eigenschaft des Werks liegt in seiner Fähigkeit, komplexe historische Zusammenhänge verständlich darzustellen, ohne dabei an wissenschaftlicher Genauigkeit einzubüßen. Der Autor verzichtet auf moralische Wertungen und konzentriert sich stattdessen auf die Darstellung von Fakten, um dem Leser ein umfassendes Verständnis für die Entwicklung und Auswirkungen der Sklaverei zu vermitteln.Durch die eingehende Analyse verschiedener Epochen und Regionen gelingt es dem Autor, Muster und Gemeinsamkeiten herauszuarbeiten, die über die scheinbaren Unterschiede in der Geschichte der Sklaverei hinwegführen. Dabei wird auch auf die Rolle von Sklaverei in der modernen Welt eingegangen, um die anhaltende Relevanz dieses Themas zu betonen.¿Die Erfindung der Sklaverei¿ ist somit nicht nur eine historische Abhandlung, sondern auch ein Beitrag zum Verständnis sozialer Mechanismen und ihrer Auswirkungen auf die Gesellschaft. Der Leser wird dazu angeregt, kritisch über die Ursprünge und die Bedeutung der Sklaverei nachzudenken, und erhält gleichzeitig eine solide Grundlage, um sich mit diesem sensiblen Thema auseinanderzusetzen.

This work provides a concise insight into the defining impulses of late 20th and early 21st century corporate governance through a series of competing epoch-making paradigmatic contests.

This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.

Current models of corporate citizenship largely consider business as one coherent entity. This view of business as a corporate force overlooks the growing evidence that most businesses are run by families. Family businesses are the most common form of business in existence - across countries, continents and geopolitical divides - and yet we know remarkably little about their approach to corporate citizenship. Where families run businesses, they create a concentration of family values that - for good or ill - influence the way business practices and behaviours develop. The role of the family in business has, therefore, an influence on the development of society that is partially mediated through corporate citizenship. This book pulls together current thinking from several diverse research fields that intersect with family business research to offer insight into current research and examples of practice for those studying and researching in the fields of family business, business values and corporate practice. The book will also explore the fact that family businesses tend to take a longer-term approach to business and that this is reflected in their behaviour towards the environment, community engagement, employee development and innovation.Bringing together contributions from researchers in the diverse fields of family business, philanthropy, community engagement, corporate social responsibility, innovation and policy, this book explores the many ways in which family businesses contribute to the corporate citizenship agenda.

The aim of this book is to present selected theoretical and practical aspects of corporate social responsibility and sustainability, with particular emphasis on the journey (transition) from values to impact.Values play an important role in business world and they shape the responsible approach of organizations. However, pressing and still unresolved challenges of the present day show evidently that there exist significant discrepancies between organizations' declarations on values and their real impact. COVID-19 pandemic, Globalization 4.0, climate catastrophe and challenges emphasized by SDGs, constitute the new environment that contemporary organizations face. In effect business is part of the problem and a solution as well. It is necessary to quickly and effectively push for action taking into account the power of responsible business to co-create human live and environment. Both the theoretical considerations and the practice-based studies presented in this monograph make a significant contribution to the theory and practice of management. The book is an extension and enrichment of the existing knowledge in the field of socially responsible management in organizations. Corporate Social Responsibility and Sustainability will be of value to academics, researchers and advanced students in the fields of business and management, especially those interest in the intersection of management and CSR and sustainability, and those focusing the impact that business activities have on the environment.

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

This book contributes to the ongoing dialog within the digital government research and practice community by addressing leadership and management challenges through the interplay of five interconnected themes: management, policy, technology, data, and context.

This volume explores how and why we deny, or manipulate, or convert, or enhance reality.

This book explores the communications of the President, and other actors, including groups promoting turnout and fact-checking candidate statements. It highlights different features of the changing role of democratic and group norms in presidential elections.

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands.The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.

While prior research has been focused on love at the workplace from the viewpoint of psychologists, this book explores the impact of love within organizational contexts from various viewpoints including management, psychology, and philosophy.

This book critically examines sustainability challenges that humankind faces and offers responsible organising as a solution in responding to these challenges.

This book explores how the circular economy influences product design in today¿s business and society.

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream.

The Handbook introduces, contextualises, critiques, and discusses a range of perspectives associated with the concept of the circular economy. These perspectives span an array of subjects including economics, environmental policymaking, sociology, environmental science, environmental and industrial engineering, management, international development, and human geography.A fundamental underpinning of the Handbook is that it takes account of a wide range of sectors, as well as geographical perspectives that incorporate both a Global North and Global South world context. This approach is crucial because it is only within such a holistic perspective that the circular economy concept can truly be examined. In addition, these issues are examined both from a theoretical as well as a practical perspective, using real-world case studies for illustration.Given its wide subject, sectoral, and geographical areas of focus, the Handbook should be of value not only for those undertaking research in the field of circular economy, but also stakeholders involved in policymaking, as well as decision-making on the front line.

Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character.

The Marketization of Religion provides a novel theoretical understanding of the relationship between religion and economy of today's world. A major feature of today's capitalism is 'marketization'. While the importance that economics and economics-related phenomena have acquired in modern societies has increased since the consumer and neoliberal revolutions and their shock waves worldwide, social sciences of religion are still lagging behind acknowledging the consequences of these changes and incorporating them in their analysis of contemporary religion.Religion, as many other social realities, has been traditionally understood as being of a completely different nature than the market. Like oil and water, religion and the market have been mainly cast as indissoluble into one another. Even if notions such as the marketization, commoditization or branding of religion and images such as the religious and spiritual marketplace have become popular, some of the contributions aligned in this volume show how this usage is mostly metaphorical, and at the very least problematic. What does the marketization of religion mean?The chapters provide both theoretical and empirical discussion of the changing dynamics of economy and religion in today's world. Through the lenses of marketization, the volume discusses the multiple, at times surprising, connections of a global religious reformation. Furthermore, in its use of empirical examples, it shows how different religions in various social contexts are reformed due to growing importance of a neoliberal and consumerist logic.This book was originally published as a special issue of the journal Religion.

This book offers a systematic study of social innovation in the financial services. It provides a new framework for understanding financial social innovations (FINSIs), and applies the framework to seven examples: microfinance, P2P lending, crowdfunding, mobile banking, impact investing, digital cryptocurrencies, and social impact bonds.