Name: Integrated Marketing Communications in Football
Price: 73.00 EUR
Availability: InStock
Author: Argyro Elisavet (University of Bergamo Manoli
ISBN: 9780367690649

Integrated Marketing Communications in Football von Argyro Elisavet (University of Bergamo Manoli

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Über Integrated Marketing Communications in Football

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) ¿ arguably the most commercialised and watched sport league in the world ¿ and how it can and should be utilised in the context of other sports properties.

Sprache:
Englisch

ISBN:
9780367690649

Verlag:
Taylor & Francis Ltd

Einband:
Taschenbuch

Seitenzahl:
148

Veröffentlicht:
29. Januar 2024

Abmessungen:
156x234x0 mm.

Gewicht:
453 g.

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Über Argyro Elisavet (University of Bergamo Manoli

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Beschreibung von Integrated Marketing Communications in Football

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) ¿ arguably the most commercialised and watched sport league in the world ¿ and how it can and should be utilised in the context of other sports properties.

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Integrated Marketing Communications in Football

Über Argyro Elisavet (University of Bergamo Manoli

Beschreibung von Integrated Marketing Communications in Football

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