Marketing

Une caractéristique importante des jeunes consommateurs est leur désir d'être à la mode et de suivre leurs amis et les tendances de la société. Ils peuvent ainsi s'individualiser, se sentir uniques et prouver leur appartenance à un groupe social particulier. Leur apparence physique, qui se traduit par la façon dont ils s'habillent et les accessoires qu'ils portent, joue un rôle important. Pour les consommateurs modernes, le prix est le plus souvent le facteur déterminant dans le choix de la robe ou du bijou le plus adapté, car ils essaient de trouver les vêtements, bijoux et accessoires les plus fantaisistes au prix le plus abordable. La présente étude met en lumière la stratégie d'assortiment et de prix de Pandora, un acteur mondial du secteur de la bijouterie, qui se concentre principalement sur les jeunes consommateurs. Le design novateur, les collections constamment renouvelées, les innovations, l'accent mis sur la promotion en ligne, ainsi que le personnel très sympathique sont les éléments clés qui ont permis à ce "tueur de catégorie" de connaître un grand succès sur divers marchés internationaux. L'entreprise poursuit une stratégie efficace de ciblage des jeunes consommateurs, renforçant ainsi son avantage concurrentiel et gagnant en attractivité et en notoriété auprès de ses clients.

Uma caraterística importante dos jovens consumidores é o seu desejo de estar na moda e de acompanhar os amigos e as tendências da sociedade. Desta forma, podem individualizar-se, sentir-se únicos e provar a sua pertença a um determinado grupo social. A sua aparência física, expressa pela forma como se vestem e pelos acessórios que usam, desempenha um papel importante. Para os consumidores modernos, o preço é, na maioria das vezes, o principal fator na escolha do vestido ou das jóias mais adequados, uma vez que tentam encontrar as roupas, as jóias e os acessórios mais extravagantes ao preço mais acessível. O presente estudo destaca a estratégia de sortido e de preço da Pandora, um interveniente global na indústria da joalharia, que se centra principalmente nos jovens consumidores. O design inovador, as colecções permanentemente renovadas, as inovações, a aposta na promoção em linha, bem como a simpatia do pessoal, são elementos-chave para o sucesso desta "category killer" em vários mercados internacionais. A empresa prossegue uma estratégia de segmentação eficaz dirigida aos consumidores mais jovens, reforçando a sua vantagem competitiva e ganhando atratividade e consciência entre os seus clientes.

Una caratteristica importante dei giovani consumatori è il desiderio di essere alla moda e di stare al passo con gli amici e le tendenze della società. In questo modo possono individualizzarsi, sentirsi unici e dimostrare la loro appartenenza a un particolare gruppo sociale. Il loro aspetto fisico, rappresentato dal modo in cui si vestono e dagli accessori che indossano, gioca un ruolo importante. Per i consumatori moderni, il prezzo è spesso il fattore principale nella scelta dell'abito o del gioiello più adatto, poiché cercano di trovare gli abiti, i gioielli e gli accessori più fantasiosi al prezzo più accessibile. Il presente studio mette in evidenza la strategia di assortimento e di prezzo di Pandora, un attore globale nel settore della gioielleria, che si sta concentrando soprattutto sui giovani consumatori. Il design innovativo, le collezioni costantemente rinnovate, le innovazioni, l'attenzione alla promozione online e il personale molto cordiale sono gli elementi chiave grazie ai quali questo "killer di categoria" ha ottenuto un grande successo su diversi mercati internazionali. L'azienda persegue un'efficace strategia di targeting rivolta ai consumatori più giovani, rafforzando il proprio vantaggio competitivo e guadagnando attrattiva e consapevolezza tra i propri clienti.

Vazhnoj osobennost'ü molodyh potrebitelej qwlqetsq ih stremlenie byt' modnymi, ne otstawat' ot druzej i tendencij w obschestwe. Takim obrazom oni mogut indiwidualizirowat' sebq, pochuwstwowat' sebq unikal'nymi i dokazat' swoü prinadlezhnost' k opredelennoj social'noj gruppe. Vazhnuü rol' igraet ih wneshnij wid, wyrazhaüschijsq w manere odewat'sq i nosit' axessuary. Dlq sowremennyh potrebitelej cena chasche wsego qwlqetsq weduschim faktorom pri wybore naibolee podhodqschego plat'q ili ukrasheniq, poskol'ku oni pytaütsq najti samuü modnuü odezhdu, ukrasheniq i axessuary po naibolee dostupnoj cene. V nastoqschem issledowanii rassmatriwaetsq assortimentnaq i cenowaq strategiq kompanii Pandora, global'nogo igroka üwelirnoj industrii, orientiruüschegosq w osnownom na molodyh potrebitelej. Nowyj dizajn, postoqnno obnowlqemye kollekcii, innowacii, orientaciq na prodwizhenie w Internete, a takzhe ochen' druzhelübnyj personal - wot klüchewye älementy, blagodarq kotorym ätot "ubijca kategorij" dobiwaetsq uspeha na razlichnyh mezhdunarodnyh rynkah. Kompaniq realizuet äffektiwnuü strategiü targetinga, orientirowannuü na molodyh potrebitelej, usiliwaq swoi konkurentnye preimuschestwa i powyshaq priwlekatel'nost' i uznawaemost' sredi swoih klientow.

Ein wichtiges Merkmal der jungen Verbraucher ist ihr Wunsch, modisch zu sein und mit ihren Freunden und den Trends der Gesellschaft Schritt zu halten. Auf diese Weise können sie sich individualisieren, sich einzigartig fühlen und ihre Zugehörigkeit zu einer bestimmten sozialen Gruppe beweisen. Eine wichtige Rolle spielt dabei auch das äußere Erscheinungsbild, das durch die Art der Kleidung und die Accessoires, die sie tragen, angedeutet wird. Für moderne Verbraucher ist der Preis meist der ausschlaggebende Faktor bei der Wahl des passenden Kleides oder Schmucks, da sie versuchen, die schicksten Kleidungsstücke, Schmuckstücke und Accessoires zu einem möglichst günstigen Preis zu finden. Die vorliegende Studie beleuchtet die Sortiments- und Preisstrategie von Pandora, einem Global Player in der Schmuckbranche, der sich vor allem an junge Verbraucher wendet. Das neuartige Design, die ständig erneuerten Kollektionen, die Innovationen, die Konzentration auf die Online-Werbung sowie das sehr freundliche Personal sind Schlüsselelemente, durch die dieser "Category Killer" auf verschiedenen internationalen Märkten sehr erfolgreich wird. Das Unternehmen verfolgt eine wirksame Strategie, die sich an jüngere Verbraucher richtet, wodurch es seinen Wettbewerbsvorteil ausbaut und bei seinen Kunden an Attraktivität und Bekanntheit gewinnt.

Master's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Bamberg (Lehrstuhl für Vertrieb und Marketing), language: English, abstract: The present work addresses the following questions: What is the Metaverse, and to what extent can it expand and optimize business activities in marketing and sales? How will its development look, and what opportunities and risks arise from participating in it?With the renaming of the Facebook conglomerate to Meta in 2021, CEO Mark Zuckerberg promotes the idea of the Metaverse. Popular media and public discourse have recently generated extensive interest, as strong emotions are associated with this futuristic technology, and various visions of its future appearance have been put forth. There are indications that a new digital revolution, similar to the introduction of the internet, is on the horizon. However, to reach that point, several technological, societal, and regulatory stages need to be overcome. The topic has also gained traction in the marketer world. When you ask marketers today how they keep up with the digital transformation in their companies, the term Metaverse will be mentioned. However, at this moment, it is not definitively determined how it will be precisely defined and to what extent it will influence business activities.To gain a competitive advantage, companies, primarily in the B2C sector, are already venturing into the Metaverse and exploring this novel technology. By entering this new market early, brands can convey an innovative image and offer customers a unique shopping experience. Various application possibilities also exist for the B2B sector. The Metaverse could be used for various activities, such as meetings and events, maintaining customer relationships, hybrid selling, innovative marketing, Smart Contracts, and also serving as an advertising platform.

Studienarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Westfälische Hochschule Gelsenkirchen, Bocholt, Recklinghausen, Veranstaltung: Wissenschaftliche Texterstellung, Sprache: Deutsch, Abstract: Die wissenschaftliche Arbeit behandelt Marketingstrategien am Point of Sale, die darauf abzielen, impulsive Kaufreaktion zu fördern. Zur Veranschaulichung werden zwei Modelle präsentiert. Es werden verschiedene Beispiele aufgeführt, die zum impulsgesteuerten Kaufverhalten beigetragen haben, wie zum Beispiel die Werbekampagne von Edeka. Der dritte Abschnitt der Arbeit widmet sich den 4P des Marketings.

Wie jedes Jahr zeigt das Jahrbuch die besten Arbeiten aus Werbung und Markt-Kommunikation und nennt die Teams, die Denker, die Schreiber, die Macher, die sich diese ausgezeichneten Ideen ausgedacht und sie umgesetzt haben.Viele der im CCA-Annual abgebildeten Arbeiten finden sich auch auf den Shortlists und Gewinnerlisten der renommiertesten internationalen Werbeawards.

Leveraging Online Search Data as a Source of Marketing Insights is written with two main audiences in mind. For practitioners, it offers a guide on how best to utilize platforms such as Google Trends and extract actionable insights for a wide array of business decisions illustrated with real-world example applications. For academics, it provides a literature review and a framework that integrates the various avenues through which online search data can be leveraged in scientific research. The monograph starts with a brief tutorial of Google Trends and Google Ads Keyword Planner, two popular platforms for gathering online search trends and volume data, respectively. It also briefly discusses Baidu Index as an alternative to Google Trends for insights about the Chinese market, where Baidu is the dominant search engine. The next section offers a review of the literature that has utilized online search data. First, it surveys research that has treated aggregate online search interests as either concurrent or leading indicators of real-world phenomena. Second, it examines research that has treated online search data as response variables that can help measure and improve marketing effectiveness in terms of both immediate and longer-term impacts. Third, it reviews research that has treated patterns of online searches as unvarnished reflections of the public psyche, uncovering what people really think, feel, and intend to do, insights that may otherwise be difficult to ascertain based on what people post on social media or tell market researchers in surveys. The authors conclude by highlighting several promising areas for future research where online search data can serve as a big-data supplement to traditional market research.

Master 13 game-changing rules to skyrocket your business with Community Led Growth, covering tactical advice from iconic brands like Apple, Atlassian, Harley-Davidson, HubSpot, and more."Lloyed is not only an exceptional community builder, he's also a student of the craft. He's soaked up lessons from the best communities in the world to help propel your business to new heights." -Jason Lemkin, Founder of SaaStrWhy do some companies have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today?In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset. Recognizing that true success lies not in products or technologies, but in the power of people, author Lloyed Lobo explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change.Experience the journey of successful communities both big and small such as Harley Davidson, Nike, Peloton, Crossfit, HubSpot, and many more to learn 13 key rules to attract your own army of passionate and devoted fans that will take you all the way from grassroots to greatness.Brands of yesterday were built on what they told the world about themselves... Brands of the future will be built on what the community says about them.If you build a community, you won't become a commodity!

Are you ready to transform your passion for cars into a lucrative business? Dive into our step-by-step guide that unravels the secrets of building a successful mobile car detailing enterprise from scratch. Learn how to craft a robust business plan, navigate market trends, choose the best tools, win over customers, and scale your operations. With real-world insights, practical tips, and expert advice, this book is your roadmap to driving your detailing dream to triumph. Get ready to rev up your entrepreneurial journey today!

"A thorough guide for ensuring a smart and thoughtful approach to production so that you and your team are set up for clarity and success." - Carol Hutchinson, General Manager, Global Advertiser"This book provides a rich assortment of examples, tips and best practices to help marketers optimize their productions, leading to the best creative possible to ideally drive the strongest business results." - Bill Duggan, Executive Vice President, Association of National Advertisers"The first book that captures the essence of advertising production best practices...a much-needed way to bring together marketers, agencies, and the production community." - Sergio Lopez, Chief Production Officer, Publicis Groupe "Jillian Gibbs's The Marketer's Guide to Creative Production helps make any reader, be it a marketer, an agency partner, or a production partner better prepared to contribute to their role." - Adam Isadore, formerly Head of Production FCB, BBDO, The MillIn this groundbreaking guide, Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. Whether you're a novice or an experienced marketer, The Marketer's Guide to Creative Production will empower you to harness the power of your investment and make the most of the partners involved in your projects.

This book explores the transformative capabilities of generative AI tools like ChatGPT and how small and medium-sized businesses (SMBs) can effectively harness them to reinvent their sales & marketing machine and launch transformation across the enterprise. It is geared towards B2B (business-to-business) business leaders who want to understand ChatGPT's true disruptive potential for their companies.We go beyond mere use cases or prompting guides for ChatGPT. We explore the transformative capabilities of ChatGPT and how they can allow leaders to reimagine organizational processes and tools. With the flick of a switch, ChatGPT has rendered previous playbooks, processes, tools, and methods obsolete. Businesses must now be adapted to accommodate a workforce armed with an entirely new set of capabilities. We identify key factors for successful implementation and adaptation, including visionary leadership, integration into workflows, strategic alignment, execution excellence, change management, and continuous improvement. Each factor is crucial, and the book emphasizes the importance of a comprehensive and coordinated effort to fully harness ChatGPT's potential and thrive in the digital age. Firms who fail to adopt these new tools and incorporate them into adapted business processes across the entire enterprise will inevitably fall behind. It is crucial for leaders to act swiftly and capitalize on the immense potential they offer.

In a world that's become accustomed to staying home, the process of selling has changed. So, how does a salesperson create a strategy to scale their business in 2022; and beyond? Our skilled, knowledgeable, and insightful authors will provide strategies for those of you who wish to understand the mentality and psychology behind the success of a salesperson in a changing world!Sales Fusion is the next book in the Business Fusion book series from Influence Network Media. From talent to marketing, leadership, sales and people operations, small to midsize businesses need strategies, tactics and action plans to successfully scale their business and hit business goals and objectives. The Business Fusion Book Series connects small to midsize leaders to business experts who can guide them and bridge the gap between sales and the many other branches of business to help you navigate them all with ease for ultimate success!

The Digital Marketing Handbook is the ultimate guide to online advertising and digital marketing. Written by a team of experienced professionals in the field, this book provides an in-depth overview of the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) campaigns, display advertising, email marketing, and more.This comprehensive guide covers everything from the basics of digital marketing to advanced strategies and tactics. It includes detailed information on how to create effective campaigns, optimize ads for maximum ROI, and track and analyze results. Additionally, the book provides invaluable advice on how to stay ahead of the competition and use the latest trends and tools to grow your business.The Digital Marketing Handbook is the essential resource for anyone looking to get started with online advertising and digital marketing. It provides readers with a comprehensive understanding of the concepts and strategies necessary to succeed in the digital age.

Amazon.com Sales Rank Accolades:#1 New Release in Running Meetings & Presentations (January 25, 2023) (Books)#1 New Release in Sales & Selling Presentations (January 30, 2023) (Kindle)#4 Best Sellers in Sales & Selling Techniques (December 18, 2023) (Kindle)#5 Best Sellers in Sales & Selling Presentations (March 11, 2023) (Kindle)#8 Best Sellers in Sales & Selling Management (December 18, 2023) (Kindle)#15 Hot New Releases (January 30, 2024) (Audible Books & Originals)#39 Best Sellers in Running Meetings & Presentations (May 27, 2023) (Books)Closing is an act that gets others to take action. Selling something is one thing-being a closer is another. Closers get commitments. They change lives, and they impact their own.Closing Intelligence is all about closing. About how to handle that closing moment, whether it is a ten-minute conversation or a two-hour meeting. About how to break down your actions prior to that moment. About how to build the optimum chance of getting others to commit to your products, services, or ideas.Closing Intelligence is for salespeople, decision-makers, and anyone who must learn how to successfully persuade people. By becoming a better closer, you can achieve what you want in life and business.A closer is someone who can get people to say yes.And Yes! moves the world.Chapter 1Have You Ever Wanted a Superpower?What if you could do something that others cannot? What would you do with that? Would you harness it into good things in life? Would you use it to influence people? Would you use it to open the doors to accomplish the things you've always wanted to achieve?In this book, I'm going to teach you how you can have an ability that other people don't.I'm going to teach you how to have a superpower.Praise for Closing Intelligence"A few years ago, Oscar reached out and claimed he could help us do what we do even better. I said yes and then challenged Oscar to deliver rockstar results. That is exactly what he did. In less than six months, his unique techniques and abilities with people increased our closing rates at some events to over 90 percent. If you are struggling with getting others to act and can learn some of Oscar's skills from this book, there is no doubt it will impact your business."David FinkelWall Street Journal Best-Selling AuthorCEO, Maui Mastermind Business CoachingAuthor of SCALE, The Freedom Formulaand Build a Business Not a JobI met Oscar Subirats and was impressed by his sales technique. I've been continuously impressed by how he is able to get others, including myself, to consistently say yes. By applying even a fraction of what he teaches you in this book, your life can change."Rick SpellFormer CEO and Current Board Member,Raymond James Mortgage Company, Inc.Majority Owner, Spell Restaurant Group

Hoy en día, las empresas operan ampliamente como entidades económicas que pueden adaptarse rápidamente a los cambios del entorno económico y requieren constantemente nuevas técnicas y tecnologías . Por ello, se presta especial atención al desarrollo de la empresa y a garantizar su competitividad en nuestra república. El Presidente de la República de Uzbekistán, S. Mirziyoev, señaló: ... Necesitamos pasos organizativos, legales, necesitamos crear mecanismos y condiciones financieras.

Heutzutage sind Unternehmen weithin als Wirtschaftseinheiten tätig, die sich schnell an Veränderungen im wirtschaftlichen Umfeld anpassen können und ständig neue Techniken und Technologien benötigen. Daher wird der Entwicklung der Unternehmen und der Sicherung ihrer Wettbewerbsfähigkeit in unserer Republik besondere Aufmerksamkeit gewidmet. Der Präsident der Republik Usbekistan S. Mirziyoev bemerkte: ... Wir brauchen organisatorische und rechtliche Schritte, wir müssen finanzielle Mechanismen und Bedingungen schaffen.

Hoje em dia, as empresas funcionam amplamente como entidades económicas capazes de se adaptarem rapidamente às mudanças no ambiente económico e requerem constantemente novas técnicas e tecnologias. Por conseguinte, está a ser dada especial atenção ao desenvolvimento da empresa e à garantia da sua competitividade na nossa república. O Presidente da República do Uzbequistão, S. Mirziyoev, observou: ... Precisamos de medidas organizacionais e jurídicas, precisamos de criar mecanismos e condições financeiras.

V nastoqschee wremq predpriqtiq shiroko funkcioniruüt kak hozqjstwuüschie sub#ekty, sposobnye bystro adaptirowat'sq k izmeneniqm äkonomicheskoj sredy i postoqnno nuzhdaüschiesq w nowoj tehnike i tehnologiqh. Poätomu razwitiü predpriqtiq i obespecheniü ego konkurentosposobnosti w nashej respublike udelqetsq osoboe wnimanie. Prezident Respubliki Uzbekistan S. Mirziöew otmetil: ... Nuzhny organizacionnye, prawowye shagi, neobhodimo sozdat' finansowye mehanizmy i uslowiq.

Aujourd'hui, les entreprises fonctionnent largement comme des entités économiques capables de s'adapter rapidement aux changements de l'environnement économique et nécessitant constamment de nouvelles techniques et technologies. C'est pourquoi une attention particulière est accordée au développement de l'entreprise et à la garantie de sa compétitivité dans notre république. Le président de la République d'Ouzbékistan, S. Mirziyoev, a déclaré : ... Nous avons besoin de mesures organisationnelles et juridiques, nous devons créer des mécanismes et des conditions financières.

Oggi le imprese operano ampiamente come entità economiche in grado di adattarsi rapidamente ai cambiamenti dell'ambiente economico e richiedono costantemente nuove tecniche e tecnologie. Pertanto, si sta prestando particolare attenzione allo sviluppo dell'impresa e alla garanzia della sua competitività nella nostra Repubblica. Il Presidente della Repubblica dell'Uzbekistan S. Mirziyoev ha osservato: ... Abbiamo bisogno di passi organizzativi e legali, dobbiamo creare meccanismi e condizioni finanziarie.

Constantemente se debate sobre el valor real de una marca y los beneficios que se pueden obtener de este activo. Sin embargo, en entornos económicos desfavorables, es frecuente ver cómo se aplican los primeros signos de austeridad al presupuesto de comunicación, lo que a menudo contradice los discursos que insisten en la importancia de tener una marca fuerte y reconocida, pero que, a los primeros signos de dificultad, recortan las inversiones en campañas promocionales. En vista de ello, es necesario desarrollar métodos para evaluar el impacto de estas campañas en los ingresos de las organizaciones, aunque sean indirectos y a menudo no tan precisos, ya que se trata de argumentos que apoyan el mantenimiento de los recursos publicitarios, que mantienen la marca en la mente de los consumidores, incluso en los momentos en que son menos propensos a consumir, pero siguen haciéndolo.

Harley Davidson y Royal Enfield son dos fabricantes de motocicletas diferentes que ofrecen distintos modelos de motocicletas.Harley Davidson y Royal Enfield son dos de las empresas de motocicletas más importantes del mundo. Ambas empresas se han enfrentado para ganar fieles seguidores. Mientras que Royal Enfield es el sueño de todos los amantes de las motos en la India, Harley Davidson ha ganado numerosos seguidores en todo el mundo.Harley Davidson es un fabricante estadounidense de motocicletas fundado hace más de 100 años, en 1903, por William S. Harley y su amigo Arthur Davidson. Los dos amigos elaboraron los planos de un pequeño motor con una cilindrada de 7,07 pulgadas cúbicas (116 cc) y volantes de cuatro pulgadas (102 mm). Cuando terminaron, se dieron cuenta de que el motor no cumplía el propósito que buscaban y empezaron a trabajar en modelos mejores con cilindradas superiores.

Harley Davidson und Royal Enfield sind zwei verschiedene Motorradhersteller, die unterschiedliche Motorradmodelle anbieten.Harley Davidson und Royal Enfield sind zwei der bekanntesten Motorradhersteller der Welt. Beide Unternehmen kämpfen um die Gunst ihrer treuen Anhänger. Während Royal Enfield der Traum aller Motorradliebhaber in Indien ist, hat Harley Davidson weltweit zahlreiche Anhänger gewonnen.Harley Davidson ist ein amerikanischer Motorradhersteller, der vor mehr als 100 Jahren, 1903, von William S. Harley und seinem Freund Arthur Davidson gegründet wurde. Die beiden Freunde entwarfen Pläne für einen kleinen Motor mit einem Hubraum von 7,07 Kubikzoll (116 Kubikzentimeter) und vier Zoll (102 mm) großen Schwungrädern. Als sie fertig waren, stellten sie fest, dass der Motor nicht den gewünschten Zweck erfüllte, und begannen, an besseren Modellen mit größerem Hubraum zu arbeiten.

Ständig wird über den tatsächlichen Wert einer Marke und den Nutzen, den man aus diesem Vermögenswert ziehen kann, debattiert. In einem ungünstigen wirtschaftlichen Umfeld sind jedoch häufig erste Anzeichen von Sparmaßnahmen bei den Kommunikationsbudgets zu beobachten, was häufig im Widerspruch zu Reden steht, die die Bedeutung einer starken und anerkannten Marke betonen, aber bei den ersten Anzeichen von Schwierigkeiten die Investitionen in Werbekampagnen zurückfahren. Angesichts dessen ist die Entwicklung von Methoden zur Bewertung der Auswirkungen dieser Kampagnen auf die Einnahmen der Unternehmen notwendig, auch wenn sie indirekt und oft nicht so genau sind, da dies Argumente sind, die die Aufrechterhaltung der Werberessourcen unterstützen, die die Marke in den Köpfen der Verbraucher halten, auch in Zeiten, in denen sie weniger geneigt sind zu konsumieren, dies aber weiterhin tun.

A Harley Davidson e a Royal Enfield são dois fabricantes de motociclos diferentes que oferecem vários modelos diferentes de motociclos.A Harley Davidson e a Royal Enfield são duas das empresas de motociclos mais importantes do mundo. Ambas as empresas têm andado a lutar para ganhar seguidores leais. Enquanto a Royal Enfield é o sonho de todos os amantes de motas na Índia, a Harley Davidson tem ganho muitos seguidores em todo o mundo.A Harley Davidson é um fabricante americano de motociclos fundado há mais de 100 anos, em 1903, por William S. Harley e o seu amigo Arthur Davidson. Os dois amigos planearam um pequeno motor com uma cilindrada de 7,07 polegadas cúbicas (116 cc) e volantes de quatro polegadas (102 mm). Quando terminaram, descobriram que o motor não satisfazia o objetivo que procuravam e começaram a trabalhar em modelos melhores com cilindradas mais elevadas.

Harley Davidson i Royal Enfield - dwa raznyh proizwoditelq motociklow, predlagaüschih razlichnye modeli motociklow.Harley Davidson i Royal Enfield - dwe naibolee izwestnye w mire kompanii, proizwodqschie motocikly. Obe kompanii wedut bor'bu za zawoewanie wernyh posledowatelej. Esli Royal Enfield qwlqetsq mechtoj wseh lübitelej motociklow w Indii, to Harley Davidson zawoewala mnozhestwo posledowatelej wo wsem mire.Harley Davidson - amerikanskij proizwoditel' motociklow, osnowannyj bolee 100 let nazad w 1903 g. Uil'qmom S. Harli i ego drugom Arturom Däwidsonom. Druz'q razrabotali proekt nebol'shogo dwigatelq rabochim ob#emom 7,07 kub. düjma (116 sm3) s chetyrehdüjmowym (102 mm) mahowikom. Po okonchanii raboty oni obnaruzhili, chto dwigatel' ne otwechaet postawlennoj zadache, i nachali rabotu nad bolee sowershennymi modelqmi s bol'shim rabochim ob#emom.

Discussions are constantly being held about the real value of a brand and what benefits can be obtained from this asset. However, in unfavourable economic environments, it is common to see the first signs of austerity applied to the communications budget, which often contradicts speeches that stress the importance of having a strong and recognised brand, but which, at the first signs of difficulty, cut back on investments in promotional campaigns. In view of this, the development of methods to assess the impact of these campaigns on organisations' revenues, even if they are indirect and often not so precise, is necessary since these are arguments that support the maintenance of advertising resources, which keeps the brand in consumers' minds, even at times when they are less inclined to consume, but continue to do so.