Marketing

Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.

Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential.

This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.

"Book Level Beginner to Advanced"--P. [4] of cover.

This thought-provoking book considers organizational sales performance at a high, strategic level, offering specific guidance in managing the entire organization's sales function. The authors introduce and apply a practical checklist-based scoring system.

This Case Study defines the global pharmaceutical industry and its boundaries"e;, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore, it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability.

Branding. Dubbed by many the marketing buzzword of the late 90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

**Winner of the TAA 2017 Textbook Excellence Award**';Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."e;TAA Judges PanelSocial Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "e;Four Zones"e; of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr)3. Entertainment (e.g. Candy Crush Saga)4. Commerce (e.g. Groupon)This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."-Lee Odden, CEO and Co-Founder of TopRank MarketingIn The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time.Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day?The Content Fuel Framework will challenge you-and enable you-to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?

Are you interested in learning how to earn money online in your free time? Do you want to break free from the 9-to-5 lifestyle and build a business that empowers you to achieve financial and location freedom? Would you like to explore some unique things you can do to make an affiliate marketing endeavor successful and earn passive income while you sleep? If you’re interested in exploring the possibilities offered by affiliate marketing, this is just the right book to teach you everything you need to know! Keep reading.With affiliate marketing, you earn commission by selling products online for companies. All you have to do is advertise and entice people to buy the products you are promoting. You do not have to deal with the product design, creation, customer service, shipping, etc.Affiliate marketing is a great business model for earning income from home. It doesn’t cost much to get started. Most affiliate programs are free to join. You can create your own schedule, and your office can be anywhere that has internet access. While it does take time and effort to learn how to become a stellar affiliate marketer, it is a legitimate and lucrative way to earn an astonishing amount of money.In the Affiliate Marketing Playbook 2019, Steven Sparrow will share all the steps you need to take to get started with affiliate marketing. By the end of this book, you will discover: Stellar ways to find the ideal products to sellUnderstand the different vehicles you can use in order to set up your affiliate marketing business.How to pick out a profitable nicheFive key places to post your affiliate marketing linksHow to set up your website to bring in customers and make profitsMistakes to avoid with affiliate marketingEmail marketing strategies to help your affiliate links beat out the competitionAnd much more!While a lot of get-rich-quick schemes out there just take your money without really teaching you anything, this practical guidebook will show you exactly what you need to do to start seeing profits come in.It’s important to have realistic expectations about the results you’ll see from affiliate marketing. This can be an effective tool to help you greatly elevate your level of income, but you do have to put in effort to reap the rewards.Check out this fantastic guidebook to get started on the right foot with affiliate marketing! Why wait?Take action with one easy click of the BUY button today!

There are two ways to learn anything: 1) by experimenting with things on our own or 2) by reading the accounts of specialists who have accomplished the results you want to gain. #1 is arduous and takes time. #2 gives us shortcuts to help us get results in a short span of time.The book that you are holding in your hands right now is for people who want to sprint on the second path. The Growth Hacking Book is an almanac for growth in today's hyper-competitive business world!Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the "The Valley" try to shield from the public. But they are not secrets anymore.This book is for you if you want to learn about: The concept of Growth Hacking The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers Identifying and analyzing growth channels The future of Growth Marketing ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics. It proves the maxim that says - you don't choose a book; the book chooses you.Our Contributing Authors:Amit KumarArun K SharmaBadr BerradaChristian FictoorDeep KakkadDeepak V. MaddilaDennis LanglaisDillon KivoEvita RamparteIshaan ShakuntIssac ThomasKelisha MillsLisa RobbinsManish NepalNitish MathurNoam KostuckiParul AgrawalPriya KalraRachit KhatorRahul SinghRohan Chaubey Ruchi G. KalraSaurabh TiwariShailendra MishraS Shiva SriCharanSrish K. AgrawalSuneet BhattTim WasmundtVivek AgrawalYaagneshwaran Ganesh Our Contributing Companies:UpLead, StackBy, SocialAnimal, Venngage, SocialBee, Audiense

So much for the new distributor to learn, only part-time hours, but they need to build quickly. This book shows the beginner exactly what to do, exactly what to say, and does it through the eyes of brand new Distributor Joe. MLM is different than a regular job. Every new person in your business should have a copy of this book to guide them in the early days of their network marketing career."Big Al" takes Distributor Joe and teaches him a very basic system to get to 100 distributors fast, using just a few contacts and a very simple, rejection-free appointment and presentation system. Distributor Joe learns by observing, and thus builds leadership skills instantly. The magic script to help every new distributor to get their first network marketing distributor makes it easy to build deep.In a few words or examples "Big Al" brings to light the real answers to network marketing leadership challenges. Youíll find the same humor and directness that has endeared "Big Al" to his workshop audiences throughout the world. Published as Big Al Tells All (Sponsoring Magic) in 1979, and revised in 1985 and 1999, this latest revision includes updates to match the changes in the network marketing industry. It still retains the classic techniques that are essential to successful network marketing.Every new person deserves instant success in MLM, so why not use this easy system to get them started fast?Motivation, attitude, positive attitude and philosophy are great, but at some point, every new MLM distributor has to learn the skills of what to say and do. This is the book they need. Big Alís MLM Sponsoring Magic: How To Build A Network Marketing Team Quickly is a fun and fascinating network marketing system that every new distributor enjoys.

Too busy to build a network marketing business?Never!Anyone can set aside 15 minutes a day to start building their financial freedom. Of course we would like to have more time, but in just 15 minutes we can change our lives forever.How can we do this? With hyper-efficient ninja tricks, shortcuts, and focus on the activities that will pay off now.Learn how to make invitations and appointments in seconds, with no rejection. Get immediate decisions from our prospects without long, boring sales presentations. Instead of chasing people, plant seeds so they will come to us. And follow-up? Easy when it is automated.And what is the best part about having the skills to build in minimal time? Now we can talk to even the busiest of prospects and assure them they can fit our business into their schedule. Never worry about the "I don't have time" objection again.Don't let a busy life stop us from building our future. Discover the skills to change our lives in just 15 minutes a day.

amount of your time is taken up dealing with customers face to face and having more overheads, in comparison to a business that is purely online.There are five core areas to a business: Marketing, sales, operations, delivery and finance. Typically, most business owners are great at the operations and delivery. With all your other priorities, marketing can often be neglected; but a new customer could be worth a huge amount to your business. Often, we spend hardly any time marketing our services to those prospects to get them to buy in the first place and then neglect to build on that relationship when they do become a customer. But building a relationship with your customer is vital to success. It's what Nick calls 'customer relationship marketing'. So, what does that mean? Well, it's not just about marketing your business to get in a new enquiry, it's then continuing to market and nurture your relationship when they are a customer, so you encourage them to buy more from you and refer others to do the same.Nick wrote this book to share ideas that he and his wife have implemented in their businesses and with their clients in the hope that it will encourage you to do the same. The majority of the concepts in here are easy to implement and can be done very quickly. You can either read this book page by page or jump to a section that you've already started work on. This book isn't a guarantee of success though; nothing will happen unless you implement these concepts fully into your business and make marketing a key priority for your growth and success. Nick Williams is an award-winning marketer and business consultant who has had his own service-based businesses since 2002. Nick and his wife Jenna are on a mission to help free service-based business owners from becoming a slave to their business by automating their marketing, sales and customer service so they have more time to spend doing the things they love.

Afraid of closing?That is an understatement. I used to talk with prospects on and on and on, afraid to close. I thought if I kept the conversation going long enough, they would eventually volunteer their "yes" decision.Of course, that never happened.So, in my lifelong quest to avoid rejection, I had to find new and effective closes that work.Here are 46 years' worth of our best closes. All of these closes are kind and comfortable for prospects, and rejection-free for us. Here are just a few of the closes you will learn and love:* The million-dollar close.* Managing the decision-making funnel.* Having prospects close themselves.* Removing risk and uncertainty.* Making objection-solving easy in seconds.* And of course, many strategies to quickly remove the “I need to think it over” objection.Old-school closing is old news. In today's world, prospects are over-exposed to marketing and are sales-resistant. Use these closes to help our prospects move forward and say “yes” to our offers.Not every close is perfect for every prospect. We want a variety of closes. Let’s choose which close is best for our prospects, and most natural for us.Never be afraid of closing again. In fact, we will look forward to closing. Happy times ahead!Scroll up now and get your copy!

How do the best salespeople connect, influence and persuade?With stories.'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you’ll create more new business than you thought possible.Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling — from first hello to signed contract. You’ll learn stories to help you:Establish rapport and trustPresent challenging insightsDifferentiate your solutionShare your company valuesUnstick negotiation stand-offsCreate better business outcomes.This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you’ll become a story master, creating new stories for your clients.