Ökonomi & Finanzen

An understanding of psychologyspecifically the psychology behind how users behave and interact with digital interfacesis perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the blueprint of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.Youll learn:How aesthetically pleasing design creates positive responsesThe principles from psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fittss law, Jakobs law, and Hicks lawEthical implications of using psychology in designA framework for applying these principles

Profit First is a revolutionary book written by Mike Michalowicz, published in 2017 by Penguin Putnam Inc. This book falls under the genre of business and finance, and it has transformed the way business owners think about accounting. Rather than focusing on sales minus expenses equals profit, Michalowicz argues that sales minus profit equals expenses. This simple shift in thinking has helped countless businesses increase their profitability. Profit First is a must-read for any business owner looking to change their financial future. Pick up your copy today and start putting your profit first.

PRAISE FOR THE LONG GOOD BUY "Oppenheimer offers brilliant insights, sage advice and entertaining anecdotes. Anyone wishing to understand how financial markets behave - and misbehave - should read this book now." --Stephen D. King, economist and author of Grave New World: The End of Globalisation, the Return of History "Peter has always been one of the masters of dissecting financial markets performance into an understandable narrative, and in this book, he pulls together much of his great thinking and style from his career, and it should be useful for anyone trying to understand what drives markets, especially equities." --Lord Jim O'Neill, Chair, Chatham House "A deeply insightful analysis of market cycles and their drivers that really does add to our practical understanding of what moves markets and long-term investment returns." --Keith Skeoch, CEO, Standard Life Aberdeen "This book eloquently blends the author's vast experience with behavioural finance insights to document and understand financial booms and busts. The book should be basic reading for any student of finance." --Elias Papaioannou, Professor of Economics, London Business School "This is an excellent book, capturing the insights of a leading market practitioner within the structured analytical framework he has developed over many years. It offers a lively and unique perspective on how markets work and where they are headed." --Huw Pill, Senior Lecturer, Harvard Business School "The Long Good Buy is an excellent introduction to understanding the cycles, trends and crises in financial markets over the past 100 years. Its purpose is to help investors assess risk and the probabilities of different outcomes. It is lucidly written in a simple logical way, requires no mathematical expertise and draws on an amazing collection of historical data and research. For me it is the best and most comprehensive introduction to the subject that exists." --Lord Brian Griffiths, Chairman - Centre for Enterprise, Markets and Ethics, Oxford

"e;This is that rarity, a useful book."e;--Warren BuffettHoward Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks's wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor.Informed by a lifetime of experience and study, The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today's volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways. Marks expounds on such concepts as "e;second-level thinking,"e; the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions--and occasional missteps--he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be "e;contrarian,"e; Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks's subjects proves to be the most important thing.

The New Confessions of an Economic Hit Man by John Perkins is an intriguing read that delves into the world of economic manipulation and international intrigue. Published by Ebury Publishing in 2018, this book is a must-read for those interested in understanding the underlying mechanisms that drive global economics. Perkins, with his unique insight and experience, uncovers a world that exists behind the headlines - a world where economic hit men are used to influence the policies of countries for the benefit of multinational corporations. This book is a thrilling journey into the hidden realms of power and influence. Published by Ebury Publishing, it is a testament to Perkins' courage and determination to expose the truth.

Reveals the proven, time-tested trading system he used to achieve triple-digit returns for five consecutive years, averaging 220 per cent per year for a 33,500 per cent compounded total return. This title teaches you: how to find the best stocks before they make big price gains; and how to avoid costly mistakes made by most investors.

Matt Ridley, acclaimed author of the classics Genome and Nature via Nurture, turns from investigating human nature to investigating human progress. In The Rational Optimist Ridley offers a counterblast to the prevailing pessimism of our age, and proves, however much we like to think to the contrary, that things are getting better. Over 10,000 years ago there were fewer than 10 million people on the planet. Today there are more than 6 billion, 99 per cent of whom are better fed, better sheltered, better entertained and better protected against disease than their Stone Age ancestors. The availability of almost everything a person could want or need has been going erratically upwards for 10,000 years and has rapidly accelerated over the last 200 years: calories; vitamins; clean water; machines; privacy; the means to travel faster than we can run, and the ability to communicate over longer distances than we can shout. Yet, bizarrely, however much things improve from the way they were before, people still cling to the belief that the future will be nothing but disastrous. In this original, optimistic book, Matt Ridley puts forward his surprisingly simple answer to how humans progress, arguing that we progress when we trade and we only really trade productively when we trust each other. The Rational Optimist will do for economics what Genome did for genomics and will show that the answer to our problems, imagined or real, is to keep on doing what we've been doing for 10,000 years - to keep on changing.

Are you an entrepreneur, looking for investors take your venture to the next level? Do you want to start a business and wonder where to get the funds?This book reveals:* Where to to find investors and the best approaches to win their support* What investors are really looking for but wont tell you * How to persuade banks, business angels, VCs and public funders* Insider tips for compiling material that satisfies investors* Little-known strategies that will boost your successThe Startup Funding Book is about building understanding and preparing entrepreneurs for pitching their project to investors. It's also about what entrepreneurs need to do in order to develop and de-risk their startup project enough for it to become attractive to professional investors.Written by startup funding expert Nicolaj Hjer Nielsen, this book offers practical solutions and guides you step by step to secure the funds you need for your startup. Nicolaj Hjer Nielsen is a serial entrepreneur and business angel who has been building startups since 1999. He focuses on high potential startups, and has co-founded and invested in 13 companies, primarily within IT. He has experience of securing funding from all possible sources friends and family, business angels, venture capital funds and public funds. His experience is based on reviewing thousands of different investment opportunities and he knows the fundraising process from both sides of the table.By reading this book you will learn how investors think. Thinking like an investor will make you a more successful entrepreneur!

Your plain-English guide to currency trading Currency Trading For Dummies is a hands-on, user-friendly guide that explains how the foreign exchange (ForEx) market works and how you can become a part of it. Currency trading has many benefits, but it also has fast-changing financial-trading avenues.

George Soros is unquestionably one of the most powerful and profitable investors in the world today, and his investment principles have only grown in popularity. In Alchemy of Finance, Soros reveals his innovative investment philosophies and his views of the world and world order. President of the phenomenally successful Quantum Fund, which has 4.

The unimaginable success of a gambling and investment legend

RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.

"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done." - Nir Eyal, Author of "Hooked" and "Indistractible""As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." - Omar Zenhom, CEO, WebinarNinja"Why did I just blow $300K promoting a whitepaper?"That's the hard question I asked myself but couldn't answer-after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies.But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.Hi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?You'll find answers to all of these questions inside this book. In addition, I'll also show you: How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours-and why you should do it (Ch. 10) Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8) Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9) What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process-in just 1 month (Ch. 12) How to stop paying customers from slipping away (Ch. 15) The 3 apocalyptic "tidal waves" that are coming for SaaS companies-and what you MUST do to survive them (Ch. 1) How to make free trial and freemium users hunger to upgrade to paid (Ch. 9) The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10) Which 7 people you need in your "tiger team" to run a successful product-led growth team (Ch. 11) The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry's biggest brands-as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.So if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today."This is one of my favorite books of 2019." - Zeno Roch, Chief Product Office, Liferay Cloud"A must-read book for SaaS founders, especially if you have a self-serve SaaS." - Kaloyan Yankulov, Encharge"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." - James Gill, CEO, GoSquared

Yanis Varoufakis, the world-renowned economist and #1 bestselling author, uses personal stories and famous myths to explain what economics is and why it has the power to change our world. In this intimate and accessible book, world famous economist Yanis Varoufakis sets out to answer his daughter Xenia's deceptively simple question.

The indispensable classic on the trade in financial instruments.

Do you want to make money while making the world a better place? Then this is the book for you.After the bestselling success of Girls Just Wanna Have Funds, the founders of Female Invest are back, and this time they're focusing on impact investing. Cutting through the noise and ditching the jargon, this book teaches you how to build wealth while creating positive change.From understanding investment basics to identifying the ethics behind different assets, you'll learn how to make money while supporting the issues you really care about. By introducing you to important concepts and strategies, and combining them with simple, actionable steps, aligning your investments with your values has never been easier. The good news? You don't need to be rich or an expert to get started.

Regenesis is a captivating book penned by the acclaimed author, George Monbiot. Published in 2023 by Penguin Books Ltd (UK), this masterpiece is a must-read for those who are intrigued by innovative thoughts and ideas. The genre of the book is not specifically mentioned, but Monbiot's works usually revolve around environmental and political themes. Regenesis, like his other works, is likely to challenge your perspectives and provoke thought. It's a book that promises to take you on a journey, exploring new dimensions of understanding. So, if you are looking for a book that is compelling and intellectually stimulating, Regenesis by George Monbiot is the one for you.