Unternehmertum

The first-ever memoir of the legendary co-founder of Nike Inc, Phil Knight

Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? From three partners at Google Ventures, this book presents a unique five-day process for solving tough business problems, proven at more than 100 companies.

Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.Now is the time to think Lean.

The international best-seller by MJ DeMarco has sold over 350,000 copies worldwide and has been translated in over 15 languages -- the entrepreneurial bible that is revolutionizing business, personal finance, lifestyle, and success!

Pairing insightful interviews with striking images of these men and women and their workspaces, The Kinfolk Entrepreneur makes business personal. The book profiles both budding and experienced entrepreneurs across a broad range of industries (from fashion designers to hoteliers) in cities across the globe (from Copenhagen to Dubai).

The E-Myth Revisited is a groundbreaking work by author Michael E. Gerber. Published in 2001 by HarperCollins Publishers Inc, this book has become a staple in its genre. Gerber challenges the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Bogen belyser de vilkår, som er bestemmende for forretningslivets udvikling. Hvorfor og hvordan údvikler forretningslivet, virksomhederne og deres organisationer og teknologien sig, som de gør? Hvorfor opnår virksomheder succes? Hvorfor gør vi i Danmark os gældende inden for bestemte områder, mens man i andre lande har førende virksomheder i andre forretningsområder? Hvad betyder globaliseringen? Hvorfor og hvordan organiserer virksomheder sig, som de gør? Hvorfor og hvordan udvikler digitaliseringen sig og får så stor betydning? Selv om fokus er på den aktuelle og nærmeste fremtid skal man have historien med for at forstå baggrunden for det udskilningsløb, der er foregået i det globale forretningsliv, og den dynamik som former organisationer og teknologi før, nu og i fremtiden. Der gøres særlig meget ud af den digitale udvikling, som her i 2010'erne for alvor er i gang med at transformere forretningsliv og samfund.

A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to:* Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas* Close the knowledge gap between strategy and experimentation/validation* Identify and test your key business assumptions with the Business Model Canvas and Value Proposition CanvasA definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

The subject of ?design thinking? is the rage at business schools, throughout corporations, and increasingly in the popular press?due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press?due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide?now updated with addition material, including new case studies, and a new introduction?design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management. Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

The bestselling business classic by the sports management legend.

'Brilliant and timely' - Oliver Burkeman, author of Four Thousand WeeksFrom the New York Times bestselling author of Digital Minimalism and one of the world's top productivity experts, a groundbreaking philosophy for creating great work at a sustainable pace. Hustle culture. Burnout. Quiet quitting. Today we're either sacrificing ourselves on the altar of success or we're rejecting the idea of ambition entirely. But it doesn't have to be all or nothing. There is a way to create meaningful work as part of a balanced life, and it's called 'slow productivity'. Coined by Cal Newport, the bestselling author of Deep Work and Digital Minimalism, slow productivity is a revolutionary philosophy based on three simple principles:1. Do fewer things. 2. Work at a natural pace. 3. Obsess over quality. Examining the stories and habits of ancient and modern scientists, philosophers, artists and scholars who worked in this way, Newport reveals just how transformative the slow productivity approach can be to producing a meaningful body of work. From managing your energy according to the season, to identifying which projects to pursue and which to set aside, to building a schedule that yields maximum output with minimum stress, this timely and essential book will revolutionise how you work, helping you to accomplish great things at a more humane pace.

Profit First is a revolutionary book written by Mike Michalowicz, published in 2017 by Penguin Putnam Inc. This book falls under the genre of business and finance, and it has transformed the way business owners think about accounting. Rather than focusing on sales minus expenses equals profit, Michalowicz argues that sales minus profit equals expenses. This simple shift in thinking has helped countless businesses increase their profitability. Profit First is a must-read for any business owner looking to change their financial future. Pick up your copy today and start putting your profit first.

Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

Are you an entrepreneur, looking for investors take your venture to the next level? Do you want to start a business and wonder where to get the funds?This book reveals:* Where to to find investors and the best approaches to win their support* What investors are really looking for but wont tell you * How to persuade banks, business angels, VCs and public funders* Insider tips for compiling material that satisfies investors* Little-known strategies that will boost your successThe Startup Funding Book is about building understanding and preparing entrepreneurs for pitching their project to investors. It's also about what entrepreneurs need to do in order to develop and de-risk their startup project enough for it to become attractive to professional investors.Written by startup funding expert Nicolaj Hjer Nielsen, this book offers practical solutions and guides you step by step to secure the funds you need for your startup. Nicolaj Hjer Nielsen is a serial entrepreneur and business angel who has been building startups since 1999. He focuses on high potential startups, and has co-founded and invested in 13 companies, primarily within IT. He has experience of securing funding from all possible sources friends and family, business angels, venture capital funds and public funds. His experience is based on reviewing thousands of different investment opportunities and he knows the fundraising process from both sides of the table.By reading this book you will learn how investors think. Thinking like an investor will make you a more successful entrepreneur!

AN INSTANT NEW YORK TIMES BESTSELLERThe founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how.Now is the best time in history for entrepreneurship. More than ever, the world needs new businesses and it’s cheaper than ever to create them.And, let’s be frank: most day jobs suck. People spend too much time doing too much work for too little money—and they know it. They want out.But, if the barriers to starting a business are getting lower and lower, why is it SO HARD TO DO for SO MANY PEOPLE? Why are there so many wantrepreneurs playing at business on social media and so few entrepreneurs actually running them? Ask yourself: Do you want to work for yourself, or start a side-hustle, but it all feels too risky and unpredictable?  Have you spent time or money on things like websites and logos, but still have no customers?  Are you brainstorming endlessly and waiting for the perfect idea to strike? All those Frequent Excuses are solvable. The plan is simple—so simple it can be completed in a single weekend, but so powerful that Kagan has used it to build seven businesses now worth more than $1 million: Find your Creator’s Courage to overcome your fear and have fun! Use the "Million Dollar Weekend" Process to get customers EXCITED to give you money. Automate your business so it can grow while you sleep. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom. LFG.

"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done." - Nir Eyal, Author of "Hooked" and "Indistractible""As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." - Omar Zenhom, CEO, WebinarNinja"Why did I just blow $300K promoting a whitepaper?"That's the hard question I asked myself but couldn't answer-after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies.But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.Hi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?You'll find answers to all of these questions inside this book. In addition, I'll also show you: How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours-and why you should do it (Ch. 10) Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8) Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9) What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process-in just 1 month (Ch. 12) How to stop paying customers from slipping away (Ch. 15) The 3 apocalyptic "tidal waves" that are coming for SaaS companies-and what you MUST do to survive them (Ch. 1) How to make free trial and freemium users hunger to upgrade to paid (Ch. 9) The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10) Which 7 people you need in your "tiger team" to run a successful product-led growth team (Ch. 11) The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry's biggest brands-as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.So if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today."This is one of my favorite books of 2019." - Zeno Roch, Chief Product Office, Liferay Cloud"A must-read book for SaaS founders, especially if you have a self-serve SaaS." - Kaloyan Yankulov, Encharge"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." - James Gill, CEO, GoSquared

Gary Vaynerchuk has captured attention with his multi-faceted approach to personal branding and business. After utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog.

The unimaginable success of a gambling and investment legend

Denne bog giver den nødvendige viden om, hvad der skal til for at starte op som selvstændig coach - og få success med det. Bogen har en på én gang inspirerende og konkret tilgang, der gør den tilgængelig og anvendelig for enhver, som vil fra tanke til handling og rykke fremad med deres coachfirma.

Im Tal der Windmühlen haben die Bewohner das Wünschen verlernt, denn sie besitzen Maschinen, die ihnen auf Knopfdruck perfekte Momente vorgaukeln. Nur Anna, die Schneiderin, hat sich das Träumen bewahrt. Und so glaubt sie ganz fest daran, dass Sie einem Riesen seinen Herzenswunsch erfüllen kann: Er möchte fliegen! Doch wie verhilft man einem Riesen dazu, schwerelos zu schweben wie eine Feder?Die farbgewaltigen Illustrationen zu Noelia Blancos fantastischer Geschichte stammen von der Argentinierin Valeria Docampo, Illustratorin des Bilderbuch-Bestsellers Die große Wörterfabrik. Auch für Im Garten der Pusteblumen setzt sie auf intensive und atmosphärische Bilder.

Forretningshistorien er historien om organisationers og virksomheders indsats for at skabe værdi under skiftende samfundsmæssige sammenhænge. Det strækker sig lige fra de ikke-markedsbaserede før-industrielle samfund via overgangen fra landbrugs- til industrisamfund og gennem industrialiseringens tre historiske faser frem til nutiden i begyndelsen af det 21. århundrede. Det er historien om, hvordan der er drevet forretning til all tider.

THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW 'THE BEAR'Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room-and memorable, over-the-top, bespoke hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more-not less; and the magic that can happen when a busser starts thinking like an owner.Today, every business can choose to be a hospitality business-and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry's most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do-for ourselves, the people we work with, and the people we serve.

An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:Here's how to think about choosing a job. Here's how to be a better manager. Here's how to approach design. Here's how to start a company.Here's how to run it. Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.So that's what this book is. An advice encyclopedia. A mentor in a box.But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.PRAISE FOR BUILDThis is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.' Malcolm Gladwell, Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.' Adam Grant, Author of Think Again & Host of the TED podcast WorkLife