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Contemporary Radio Programming Strategies

Über Contemporary Radio Programming Strategies

This book, first published in 1990, offers an in-depth analysis of the `fundamental beliefs¿ of radio. This refers to the common understanding of what the radio enterprise is ¿ and should be ¿ about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming ¿ a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question `What do listeners really want from radio?¿m

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  • Sprache:
  • Englisch
  • ISBN:
  • 9781138215672
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 228
  • Veröffentlicht:
  • 10. April 2018
  • Abmessungen:
  • 233x430x16 mm.
  • Gewicht:
  • 360 g.
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Beschreibung von Contemporary Radio Programming Strategies

This book, first published in 1990, offers an in-depth analysis of the `fundamental beliefs¿ of radio. This refers to the common understanding of what the radio enterprise is ¿ and should be ¿ about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming ¿ a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question `What do listeners really want from radio?¿m

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