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Corporate Planning

- A Practical Guide

Über Corporate Planning

Originally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book shows how the manager can apply corporate planning in his own company with a very clear idea of why he is introducing it, what to expect from it, how to start, and what to avoid. This title will be of interest to students of business studies and management.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9781138564138
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 272
  • Veröffentlicht:
  • 29. Oktober 2019
  • Abmessungen:
  • 138x216x24 mm.
  • Gewicht:
  • 348 g.
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Beschreibung von Corporate Planning

Originally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book shows how the manager can apply corporate planning in his own company with a very clear idea of why he is introducing it, what to expect from it, how to start, and what to avoid. This title will be of interest to students of business studies and management.

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