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Designing for Growth

- A Design Thinking Tool Kit for Managers

Über Designing for Growth

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "e;design thinking,"e; or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9780231158381
  • Einband:
  • Gebundene Ausgabe
  • Seitenzahl:
  • 248
  • Veröffentlicht:
  • 28 Juni 2011
  • Abmessungen:
  • 183x223x24 mm.
  • Gewicht:
  • 730 g.
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Beschreibung von Designing for Growth

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "e;design thinking,"e; or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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