Emerging Dynamics in Audiences' Consumption of Trans-media Products

The book investigates the new forms of agency possessed by national audiences with reference to two television texts: Mad Men (AMC, 2007-2015) and Game of Thrones (HBO, 2011-2019). Structured as a comparative study between two countries, Italy and New Zealand, the research aims to provide insights into the culturally specific similarities and differences that distinct audiences disclose in consuming the same texts.