First Foundations of Behavioral Capitalism

A world of change enables a new variety of capitalism to gain more and more power and influence. Through technological development, capitalism is increasingly influencing social, political, economic and individual life without its mechanisms having been clearly identified so far.This gap closes the Model of Behavioral Capitalism, which gives the approximate a structure that should enable a general discussion. This monograph consists of previous journalistic and scientific publications and supplements them with parts of the discussion.