Große Auswahl an günstigen Büchern
Schnelle Lieferung per Post und DHL

Go Glocal

- The Definitive Guide to Success in Entering International Markets

Über Go Glocal

Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go "glocal." In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it's important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business. If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.

Mehr anzeigen
  • Sprache:
  • Englisch
  • ISBN:
  • 9781544510538
  • Einband:
  • Gebundene Ausgabe
  • Seitenzahl:
  • 242
  • Veröffentlicht:
  • 27. März 2018
  • Abmessungen:
  • 224x147x27 mm.
  • Gewicht:
  • 470 g.
  Versandkostenfrei
  Versandfertig in 1-2 Wochen.

Beschreibung von Go Glocal

Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go "glocal."

In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it's important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business.

If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.

Kund*innenbewertungen von Go Glocal



Ähnliche Bücher finden
Das Buch Go Glocal ist in den folgenden Kategorien erhältlich:

Willkommen bei den Tales Buchfreunden und -freundinnen

Jetzt zum Newsletter anmelden und tolle Angebote und Anregungen für Ihre nächste Lektüre erhalten.