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  • von David Stehlik
    28,00 €

    The 2020 pandemic proved past best practices too brittle for future challenges. An integrative model of leadership, synergizing the competing values and approaches of other models, is needed. This book focuses on the innovative leadership framework that can support emerging best practices in health care organizations. The practices of innovation and strategic management are indispensable.Within, you will read about: *Health care's past, present, and future trajectory, *How innovation is related and required for ongoing success (and the different kinds of innovation at a leader's disposal), and *The components and practices of strategic management, and how they integrate into the three modes of leadership: anticipatory, strategic, and administrative. Each is highlighted and the attributes of supporting tools summarized. Unlike other leadership books, this one offers a systemic and sustainable perspective. This approach is not simply a "e;sustain the moment and worry about tomorrow later"e; approach. It is a "e;sustain the future, integrating it into our present paradigm now"e; approach. Especially important is the effort taken to explain and apply matters related to uncertainty, anticipation, as well as approaching future readiness.

  • von Huong Ha
    28,00 €

    This book examines how consumers are protected on the online marketplace in the context of ASEAN countries.While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection.This book examines how consumers are protected on the online marketplace in the context of ASEAN countries.Specifically, this project: (i) Discusses the six issues of e-consumer protection (e.g., information about transaction, product quality, privacy, security, redress, and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multi-sector governance framework for e-consumer protection.Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers.Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.

  • von Joseph Diele
    28,00 €

    The book is based on a new quality model and explains why a positive culture is a prerequisite to sustainable quality improvement.Today, the concept of using quality as a competitive advantage has been diminished or even lost completely. It is not that there is a lack of quality improvement models, as there are many available. While each has had success, no one model that taken hold as the model. Why do improvement efforts seem to fizzle out? Why are they not sustainable?Something has been missing from the strategy, planning, and implementation of these quality efforts. That missing ingredient has been culture. This book provides the strategy, tools, and methods needed for sustainable quality. The book is based on a new quality model and explains why a positive culture is a prerequisite to sustainable quality improvement.Excellence is achieved through people, and it is this people-centric approach that should be the basis for success. By building a foundation based on inclusion, positive culture, and strong leadership, great achievements are possible. This inside-out approach creates a strong internal community which can be the catalyst for embracing change and sustainable improvement.

  • von Michael Pearce
    28,00 €

    CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.

  • von Shane Brett
    28,00 €

    Zero to $10 Million is a practical step by step guide that teaches entrepreneurs' how to build a $10 million dollar technology business.It describes in detail how to create a great product, find a brilliant team, raise money from professional investors, and then scale the company globally.It is what works in the "e;real world"e;.This book is written by Shane Brett - a serial technology entrepreneur with many years' experience of setting up, funding, and scaling technology start-ups worldwide. It follows the exact steps and processes he used to reach a $10 million dollar valuation and raise multiple rounds of funding from venture capital investors.The text is perfect for aspiring entrepreneurs, budding founders, and anyone who wants to understand how to build a successful technology start-up from the ground up. It breaks down the mystery behind how to grow a new technology business and explains what it is actually like to be a start-up CEO and how to manage the daily challenges and constant stress.

  • von Pradeep Nevatia
    28,00 €

    India's rural BPO guru Pradeep Nevatia joins with New York-based hedge fund investor Rahul Nevatia to present the until-now abstract concept of abundance through an innovative managing by ethics (MBE) framework that uncompromisingly connects individual self to collective self in self sustained abundance beyond the hocus-pocus of scarcity. As against the card-carrying management by objectives (MBO) acquirement, the pioneering MBE paradigm sets human-nature co-existence as the basis to realize abundance, the source energy of all beings.The ethics-abundance theme of this book could not be timelier for businesses to reconstruct their growth strategies for a sustainable future following the coronavirus pandemic. The industrial and financial engineering duo has leveraged their respective business turnaround and foot-on-the-gas-pedal backgrounds to thoroughly revamp the contemporary policy-goal deployment methodologies and make determined amendments to reconfigure several management processes in vogue to deliver sustainable business results in a meaningfully restructured leadership-fellowship relationship dynamic replacing the scarcity-driven everyday mill with natural rhythms of abundance.

  • von Chris Sheppardson
    28,00 €

    This book is an introduction to one of the fast-developing core pillars in business, sustainability, as well as how it is closely tied into the concept of service.Much has changed during the Covid-19 pandemic; we are seeing companies redefine their value propositions with leaders, once again, returning to core basics and beginning to lead through strong pillars.The new emerging generations are demanding and expecting more. The bar has been raised and the challenge for all leaders is to meet this. There are new leaders emerging with strong visions of the future. As difficult as 2020 has been, we could well be sitting on the brink of a new age in both sustainability and in service. Out of the dark times could come a lot of good but it will require new styles of leadership to what has be seen over the last 20 years.

  • von Helen Jane Campbell
    28,00 €

    Many creative founders and freelancers share a longing for connection, reassurance and motivation.In this book I've interviewed inspiring, brave and creative experts across the UK and US, tapping into some incredible insights and pulling them together into this friendly guide, to offer that support which we all need from time to time.This book's for you if you've stopped feeling 'hungry' for new client work, you're starting up for the first (or second or third!) time, or you've simply run out of steam. My intention is to offer a wealth of ideas and fresh perspectives to inspire you at any stage of your independent creative career.

  • von Andreas Karaoulanis
    28,00 €

    This book investigates both the ethical paragons involved in small business ethical decision-making process and their consequences and the implementation of the right culture in small business as a paragon of stability and growth.Small business is a major component of societies, especially now. Being in leadership positions in small business is something which many times involves tough decisions to be taken. The major question that this book addresses is whether ethical decision making in small business is a paragon that needs to be taken into consideration?Surviving and growing is something which involves many aspects that need to be taken into consideration too. One of them is the human factor, which many consider to be a crucial paragon, more important than even strategy implementation. Under this prism, this book will investigate both the ethical paragons involved in small business ethical decision-making process and their consequences and the implementation of the right culture in small business as a paragon of stability and growth.The author sheds some light into aspects that we all have encountered in our professional lives and which sometimes had major impact on both business and the environment.

  • von Lewena Bayer
    28,00 €

    In Civility at Work, Lew Bayer describes the business case for civility and explains how organizations can increase employee retention, performance, and overall revenue by creating a workplace culture of human kindness and civility.In case you were not aware, research focusing on both Canadian and U.S. companies shows that a whopping 98% of people polled have experienced uncivil behavior on the job. And, according to the fourth annual study on Civility in America: A Nationwide Survey, conducted by global public relations firm Weber Shandwick and public affairs firm Powell Tate in partnership with KRC Research, civility in America continues to erode. This year's study found that 70% of the Americans believe incivility has reached crisis proportions. Alarmingly, 81% of the Americans think that incivility is leading to an increase in violence at work. Notably, 80% of the people are dissatisfied with their jobs.Increasingly, people are choosing employers who understand that civility is good business. In Civility at Work, Lew Bayer describes the business case for civility and explains how organizations can increase employee retention, performance, and overall revenue by creating a workplace culture of human kindness and civility.

  • von Alan R. Zimmerman
    28,00 €

    This book gives specific skills and step-by-step strategies that will empower the reader to clarify their purpose, align their life and career with that purpose, build a more positive attitude, remain persistent, make decisions guided by character, achieve goals through the use of affirmations, communicate more effectively, and listen to what is said and left unsaid.Without question, some people accomplish so much more than others in their careers and their lives. And they do it so much more quickly. Surprisingly, there is nothing in the research that adequately accounts for this difference in success, except one thing. The most successful people invariably practice three skill sets that give them a distinct, get-ahead, accelerated edge at work and at home. It's called The Champion Edge and is comprised of Purpose, Passion, and Process, all of which can be learned, adopted and mastered by the reader.This book gives specific skills and step-by-step strategies that will empower the reader to clarify their purpose, align their life and career with that purpose, build a more positive attitude, remain persistent, make decisions guided by character, achieve goals through the use of affirmations, communicate more effectively, and listen to what is said and left unsaid.

  • von David M. Shapiro
    28,00 €

    Organized crimes (e.g., weapons trafficking, drug distribution, white collar crime) persist globally due primarily to the power of modern information and communication technology (e.g., computer-based networks in the open and dark webs) to facilitate organization and the enhanced liquidity provided by electronic transfers (in effect, e-capital) to distribute criminal proceeds in the same covert and high-speed manner used by the so-called legitimate commercial enterprises. Offshore banking in tax secrecy and tax haven jurisdictions facilitates both the socially accepted process commonly known as tax avoidance, for example, and the notorious practice commonly known as tax evasion: the former is lawful; the latter is illicit.The dirty secret of how transnational organized economic crime persists lies in global finance, especially transactions using the U.S. dollar in safe havens (e.g., the West uses the Cayman Islands; the East uses Cyprus). Regulators, monitors, auditors, and other specialists in conducting transaction review do not readily and timely tell the difference between high valued transfers that involve true sales of licit goods from high valued transfers that involve the laundering of proceeds from human trafficking, drug distribution, arms sales, and so on.

  • von Alan S. Gutterman
    28,00 €

    This book serves as an introduction to sustainability standards and instruments and includes chapters on initiatives of governmental and intergovernmental bodies, sectoral CSR commitments, CSR-related reporting and management standards, and securities exchanges and regulators.It is becoming increasingly clear that firms can contribute to their own wealth and to overall societal wealth by considering the effect they have on the world at large when making decisions and take operational actions to execute their strategies. All of this has led to growing interest in "e;corporate social responsibility,"e; or "e;CSR,"e; which has been described as the way that firms integrate social, environmental, and economic concerns into their values, culture, decision making, strategy, and operations in a transparent and accountable manner and thereby establish better practices within the firm, create wealth, and improve society.The commitments and activities associated with any CSR initiative should begin with compliance with laws and regulations promulgated by the governmental entities have jurisdiction over the firm's activities; however, CSR extends well "e;beyond the law"e; to include important subjects as to which the law has not been able to keep. As a result, voluntary corporate responsibility standards developed from a variety of sources have emerged to fill the gap.This book serves as an introduction to sustainability standards and instruments and includes chapters on initiatives of governmental and intergovernmental bodies, sectoral CSR commitments, CSR-related reporting and management standards, and securities exchanges and regulators.

  • von Alan S. Gutterman
    28,00 €

    This book is a comprehensive guide to community engagement and investment, beginning with a survey of community-related voluntary standards and then turning to strategy and management, community engagement, community investment and reporting and communications on community-related activities.Sustainability is about the long-term wellbeing of society, an issue that encompasses a wide range of aspirational targets including ending poverty and hunger; ensuring healthy lives and promoting wellbeing for all; ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all; and promoting sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Clearly the challenges associated with pursuing the goals are daunting and for most businesses it may be difficult for them to see how they can play a meaningful role in address them. While it is common for "e;society"e; to be identified as an organizational stakeholder, the reality is that one company cannot, acting on its own, achieve all the goals associated with societal wellbeing. However, every company, regardless of its size, can make a difference in some small, yet meaningful way, in the communities in which they operate, and more and more attention is being focused on the impact that companies have within their communities. Focusing on the community level allows an organization to set meaningful targets and implement programs that fit the scale of its operations and which can provide the most immediate value to the organization and its stakeholders. Societal wellbeing projects and initiatives must ensure that the organization does not compromise, and instead improves, the wellbeing of local communities through its value chain and in society-at-large.This book is a comprehensive guide to community engagement and investment, beginning with a survey of community-related voluntary standards and then turning to strategy and management, community engagement, community investment and reporting and communications on community-related activities.

  • von Roger Hussey
    28,00 €

    This book is written for those who may be responsible for, or are generally interested in, the activities of organizations but do not have the knowledge to interpret the financial information that is available.As an owner of a business or a manager, you will deal with numbers of various types. This book is written for those who may be responsible for, or are generally interested in, the activities of organizations but do not have the knowledge to interpret the financial information that is available.The book identifies the types of organizations that generate financial information and explains how you can use it for your benefit. The early chapters focus on the information that is publicly available for large companies and demonstrate how to select and analyze the figures for decision making. The later chapters concentrate on the detailed management accounting information that is available internally for managers so that they can make decisions, investigate problems, and set performance targets. The final chapter, explores emerging and very pertinent issues such as "e;Can the organization obtain the basic resources to stay in business?"e; and "e;Are its activities harmful to the environment?"e;

  • von Vittal S. Anantatmula
    28,00 €

    The global economy and free market philosophy have resulted in higher global competition and increased expectations from customers. It is obvious that new approaches are needed to satisfy demands and many of them fall under a broad umbrella called agile. To capitalize fully on the benefits of agile, one must first understand the concepts that underpin it.In this book, we first identify many concepts that various approaches advocate for agile and group them into three areas forming a simple, robust system. Then, we describe the most useful agile methods in savage summaries regardless of the approach that promotes them, grouping them logically and showing how to use them.We have an agnostic agile model that can be useful to anyone using any form of agile. Both concepts for being agile and techniques for doing agile are summarized in this book and there are several ways to use this book. To understand the concepts of agile, consult Chapters 3, 4, and 5. Chapters 7, 8, and 9 will help you learn and perform agile tools and techniques.

  • von Beverly A. Williams
    28,00 €

    Economies had barely recovered from the Great Recession of 2008 when the COVID-19 pandemic moved swiftly around the world threatening to devastate global economies and their populations yet again. Inevitably, unemployment followed. Anyone looking for employment or a promotion in a mercurial economic environment can find useful tips and information in Your GPS to Employment Success: How to Find and Succeed in the Right Job. This book is a career resource that contains a treasure trove of straightforward, pithy job search and career advice, 125 tips, and stories from an employment expert. It is a career advancement and networking guide that also identifies inconvenient truths that are not commonly known but are helpful to have in your career toolkit.Your GPS to Employment Success also addresses: The importance of preparing mentally, physically, and emotionally for a roller-coaster job search. How to adopt NBA star forward LeBron James's career strategy for personal career goals. How to develop a career plan and strategy, and the need to execute a career strategy. How to look for employment in a virtual world. How a former NFL athlete asked a stranger for help and changed the trajectory of his life. The author also provides a career toolkit that contains informative, time-saving material.

  • von Edward Barr
    28,00 €

    This book contains business communication information that may not have been taught in college-information that has been accumulated over years of business experience and teaching.Anyone can read these brief tips to learn how to better communicate in business while saving the time that might have been invested in reading many books.The tips cover the fundamental areas of writing, speaking, and interpersonal communication, as well offer general business communication advice. Each tip is a practical application that can be implemented immediately. Each tip is also illustrated by a story from the author's work life in various industries. Lastly, the book also lays a foundation for an understanding of how the brain influences all communication.

  • von Alan S. Gutterman
    28,00 €

    This book is intended to be a practical introduction to sustainability reporting and communications that begins by discussing material legal and regulatory considerations and the some of the major sustainability reporting frameworks and then continues with detailed illustrations of how companies might create and distribute their sustainability reports and develop and implement their CSR communications strategies.In order to know whether or not the corporate social responsibility (CSR) initiative and its related commitments are actually improving the company's performance, it is necessary to have in place procedures for reporting and verification, each of which are important tools for measuring change and communicating those changes to the company's stakeholders. While certain CSR and corporate sustainability disclosures have now become minimum legal requirements in some jurisdictions, in general such disclosures are still a voluntary matter and companies have some leeway as to the scope of their disclosures and how they are presented to investors and other stakeholders.This book is intended to be a practical introduction to sustainability reporting and communications that begins by discussing material legal and regulatory considerations and the some of the major sustainability reporting frameworks and then continues with detailed illustrations of how companies might create and distribute their sustainability reports and develop and implement their CSR communications strategies.

  • von Alan S. Gutterman
    28,00 €

    This book is a comprehensive guide to the key steps required to strategically approach becoming a successful sustainable business including conducting a CSR assessment, developing a CSR strategy and the accompanying business case, developing and implementing CSR commitments, and measuring the performance and effectiveness of the planning initiative.Although corporate social responsibility (CSR) has been adopted by many companies, few of them are practicing it with any formal strategy, and the common situation seems to be a portfolio of disparate CSR programs and initiatives, some of which the support core strategy and others of which appear adjacent and discretionary. The diversity of potential CSR initiatives is one issue; however, developing a strategic orientation is complicated by the fact that each company has its own unique set of drivers and motivations for CSR and ideas and responsibilities for those initiatives come from all parts and levels of the organization.Strategic planning for sustainability is far from easy or precise, if only because it requires that simultaneous consideration be given not only to economic performance and development but also to environmental protection and the social wellbeing of employees and other persons and groups outside of the organization. This book is intended as a comprehensive guide to the key steps required to strategically approach becoming a successful sustainable business including conducting a CSR assessment, developing a CSR strategy and the accompanying business case, developing and implementing CSR commitments, and measuring the performance and effectiveness of the planning initiative.

  • von Marguerite L. Johnson
    28,00 €

    Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines is for executive leadership, senior management, innovation catalysts, and digital marketing teams tasked with transforming businesses by accelerating growth through disruptive innovations and digital capabilities. It is a practical guide with concise insights for understanding the applications of disruptive innovation and how to iteratively apply them to projects and opportunities. It garners insights from the best minds across relevant disciplines- from its original theory and latest updates-to arrive at new insights on digital transformation.The author evolves key approaches to disruptive innovation theory to reveal new digital applications and tells leaders what to look for- major categories of customers' expectations in an escalating pattern to understand in what context digital plus disruptive innovations must be aligned with consumer preferences, environments, and the jobs-to-be-done, which is modeled in a new theory, Disruptive Innovation Customers' Expectations (DICE).DICE provides methods to use to lead digital disruption across products, services, and business models. DICE translates the vague parts of disruptive innovation by simplifying them down to what-to-do. DICE takes away the elusive nature of disruptive innovation by advising leaders: how to scan, to track, and to detect disruptions.This book provides leaders with the right lenses to fillter markets, giving order to complexity, and making disruptive innovation simpler.

  • von James Marion
    28,00 €

    Strategic management is very well documented in business books and in the literature, but that does not make the task any easier. Because formulating and implementing strategy is so taxing, and the environmental signals are so intangible, strategic planning is a responsibility that is easy to avoid. The solution proposed in this book is a project management framework to advance organizational strategy. In this book, you'll find not only a description of how use the project management framework to advance strategic management, but also a case study that illustrates the positive impact.

  • von K.F. Dochartaigh
    28,00 €

    Using his experiences of life in the corporate jungle, K.F. Dochartaigh has produced a survival manual that assists and guides the reader on how best to navigate corporate pitfalls and avoid being 'trapped'.The book fuses three separate but intertwined disciplines of the animal kingdom, the guerrilla battlefield, and the corporate world to help establish patterns of behavior and to understand the motivations that drive each action.All three areas share a common environment: the jungle, where visibility is limited, and ambush is the only method of attack by predators. The book blends animal and human psychology and provides safe passage in all its encounters.This book does not condone war-in fact, quite the opposite-and, as you will see, it takes more of a defensive position in repelling attacks and seeks to promote the occurrence of collaboration over individual competition, which will also become apparent. It is not a "e;call to arms"e; or a promotion of anarchy-not by any stretch of the imagination-as it merely assists the individual in adapting within their environment in order to ensure their survival. Whether you work as an accountant, IT consultant, lawyer, salesperson, or project manager, the same logic still applies because there is a natural order in all corporate vocations.

  • von Giulio D'Agostino
    28,00 €

    This book presents time and resource management lessons and tips from senior system administrator Giulio D'Agostino and aims to help increase time management skills and raise questions on how to possibly improve them.Time is one of the most precious commodities, especially if you are the system administrator of a ''unicorn company'' (a privately held startup company valued at over $1 billion). In the 2018 year alone, more than 50 startups around the world attained unicorn status with a valuation of $1 billion or more, according to data from venture capital trackers like PitchBook. The nature of time has always been a subject of interest for various disciplines, from neuroscience to economics; now more than ever, with the increasing level of technology in our lives, proper time management has become a fundamental aspect of any successful project.This book presents time and resource management lessons and tips from senior system administrator Giulio D'Agostino and aims to help increase time management skills and raise questions on how to possibly improve them. Learn from more than 20 years of experience in project management working for companies like Google, Apple, Salesforce.com, and Hewlett Packard.

  • von Christian Masotti
    28,00 €

    In Lean on Civility: Strategies for Changing Culture in Manufacturing Workplaces, the authors explain how incorporating civility can drive success in your business.As a key component of workplace training, civility can have a significant impact on workplace culture and also increase measurable outputs related to continuous improvement-including but not limited to quality, efficiency, and cost. When organizations are deliberate and strategic about increasing supervisors' and managers' civility competencies in four key skill areas, they experience almost immediate improvements in interpersonal relationships, communication, morale, retention, trust, and productivity.Lean on Civility: Strategies for Changing Culture in Manufacturing Workplaces offers a practical tool kit-complete with strategies and tools (like the Masotti Feedback Method)-that you can take back to your workplace and implement immediately.

  • von Russell von Frank
    28,00 €

    Trust, it binds us together in our deepest most fulfilling relationships, attracts and retains the best employees, and turns clients into raving fans. Let me show you how to heal old wounds, become a sought out business leader to work for, and create a loyal following of people who cannot imagine going without the service you provide to them.Broken trust and old wounds.Learn how to forgive and learn without condoning the act that broke your trust. Old wounds only hold you back, not the other person. The trust that binds.Understand and feel the freedom you have by knowing others have your back.Creating a culture of trust. Be the leader of integrity that the best and brightest want to work for.Client connection.Move far beyond customer loyalty by being the company your clients tell everyone else about.Trust is truly the missing key to unlocking business and personal success!

  • von Stacy Swartz
    28,00 €

    This book explores Evaluation and Management (E/M) coding and serves as a resource in the practice and application of level of service codes.For two decades the 1995 and 1997 guidelines have provided guidance and structure around the documentation requirements necessary to support professional, outpatient services. After twenty-three years, Medicare has announced the adoption of a new set of standards to be released on January 1, 2021.This book will serve as a guide for correct code assignment and as an educational resource for the 1995, 1997 and 2021 documentation guidelines.

  • von Gautam Mahajan
    28,00 €

    Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!Customer value starvation is a common disease in companies, both small and large - which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late!Mahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to customers in their interaction with the company and its personnel - in person, on telephone, net or mail.The book identifies customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure customer loyalty; and long term company profitability and success. Philip Kotler, the world's guru on marketing, said, "e;This book will help you think freshly about your business mission and success."e;Seven well-known experts on the subject like Shep Hyken have contributed to this book. Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!

  • von Jacqueline Jeynes
    28,00 €

    This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press.It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond.Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward.Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

  • von Olga V. Mack
    28,00 €

    This book focuses on the values of blockchain across industries.If you think that blockchain is everything you don't understand about technology, finance, and law mixed together, then this book will help you appreciate its value more clearly. While it is a complex technology that is still largely experimental today, it will be transformative in the future.This book focuses on the values of blockchain across industries. Among other things, it explores how blockchain technology adds value to data management, security, and sharing as well as ownership, property, collaboration, and trust. It also explores the possibilities of the Blockchain-as-a-Service (BaaS), digital goods or dGoods, and the transformative power of small acts and micropayments.

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