Bücher veröffentlicht von Cognella, Inc

Outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches.

Provides an entertaining and academic look at free speech and association issues on the college campus. The presentation of the legal material mixed in with humorous fact patterns makes analysis of the cutting edge campus speech issues enjoyable. Each section includes in-depth discussion questions to encourage a deeper engagement and understanding of the text.

Provides analyses of fractal complexities in the works of major African/Black thinkers from the continent and the Diaspora. The major challenge was to transform the linguistic pragmatic or deep-level meanings in the literary texts studied for mathematical modelling. This called for the utilization of a pluridisciplinary approach that helped to mix linguistics and mathematical approaches.

The readings in this anthology are written by communication researchers who share true stories of how they use particular research methods within their own research programs. The book helps students understand how researchers face the numerous challenges of conducting communication research, and how they produce knowledge that adds to our theoretical understanding of communication.

While there are many approaches to teaching diversity, Creative Americanization explores how we consciously transform cultural products to suit more mainstream American tastes. With cultures mixing and mingling, different products are constantly modified and transformed, creating varieties that can be a genuine source of individual, communal, and national strength.

Provides exercises to help students understand the fundamentals of building structures and how to design structures that will withstand forces such as self-weight, live loads, wind, and seismic forces. The book also provides comprehensive solution techniques and necessary vocabulary to help students gain a deeper understanding of the structural principles and analytical methods of building design.

Provides a comprehensive exploration of Feature Theory Grammar, which breaks down the components of traditional "parts-of-speech" words, allowing for fine-grained analysis. The book correlates Feature Theory Grammar to the Periodic Table, tinkering with sub-particles of words to show how isolated features project one phrase over another, and contribute to particular phrasings.

Instructs students in heat transfer, and cultivates independent and logical thinking ability. The book focuses on fundamental concepts in heat transfer and can be used in courses in Heat Transfer, Heat and Mass Transfer, and Transport Processes. It uses numerical examples and equation solving to clarify complex, abstract concepts such as Kirchhoff's Law in Radiation.

Introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students' familiarity with basic marketing approaches and their experience with social networking and viral marketing.

Computers and the Internet play an increasingly pivotal role in daily life, making it vitally important to understand the dynamics of cybercrime and those victimized by it. This anthology explores the predictors for participation in various forms of cybercrime and deviance, from common problems like media piracy, to more distinct offenses such as computer hacking.

Delivers a comprehensive overview of international relations theory, international political economy, international security, and other global issues. This text seeks to help students understand how countries interact and operate on the global level by examining a variety of critical issues, including trade, terrorism, and humans rights.

Helps students learn and retain important statistical concepts. New graduates face numerous challenges when applying statistics in the workplace. This text presents a unique and class-tested set of pedagogical tools that increase learning and retention, and prepare students for real-world application.

What does it mean to be human? What is evolution? How should we define ""survival""? These questions are at the heart of this anthology, which introduces students to important concepts in anthropology. Human Evolution and Survival teaches students to question, think critically, and debate who we are, how we got that way, and how we will survive into the future.

Clear, concise, and well-organized, the Cell and Molecular Biology Study Guide is an excellent learning tool for students of cellular and molecular biology. Each chapter effectively separates core concepts, clarifying each individually and creating a set of building blocks that allow students to fully comprehend one aspect of the subject matter before moving on to the next.

Thomas Jefferson noted in 1789 that ""Whenever the people are well-informed, they can be trusted with their own government."" With that in mind, the task of this second edition of The Future of News is to explore whether today's news is intellectually closer to broccoli ... or bon bons.

Written in a conversational tone, the book is ideal for first courses in the subject. It emphasizes the application of basic ideas to improve understanding of the kinds of weather systems encountered on a daily basis.

A college-level anthology devoted to the history of crime and punishment. This volume offers a number of documents and articles on crime, criminality and punishment throughout history, including the ancient and medieval eras, and colonial through 21st century America. It is an ideal supplement for standard undergraduate and graduate textbooks on the history of criminal justice.

Provides Spanish language students with in-depth review and practice of intermediate-level grammar, as well as multiple opportunities for vocabulary development. Intended as a student workbook to complement the instructor's classroom presentation and oral practice, CAMINANDO also includes sample responses to aid in students' self-correction.

Provides Spanish language students with in-depth review and practice of intermediate-level grammar, as well as multiple opportunities for vocabulary development. Intended as a student workbook to complement the instructor's classroom presentation and oral practice, CAMINANDO also includes sample responses to aid in students' self-correction.

Provides Spanish language students with in-depth review and practice of intermediate-level grammar, as well as multiple opportunities for vocabulary development. Intended as a student workbook to complement the instructor's classroom presentation and oral practice, CAMINANDO also includes sample responses to aid in students' self-correction.

Delivers concise, yet insightful summaries of the crucial political systems and the ideas of prominent political philosophers throughout history. From Conservatism, to Monarchism, to Socialism, Introduction to Political Philosophy examines a wide range of influential political systems and illustrates how most societies around the globe exhibit a blend of systems.

Any student of acting must begin by reawakening his or her ability to play like a child. The Natural Actor focuses on stimulating this ability using simple, natural, easily understood techniques. Written from a position of emotional sensitivity and abundance, The Natural Actor will help any student who wishes to release the actor within and explore the creative self.

Provides a comprehensive overview of the phenomenon of religion. Based on over thirty years of teaching, this single, concise volume offers students of religion and religious philosophy everything they need to effectively learn about the study and practice of religion.

This inquiry and exploration-based workbook has been designed as a tool for pre-service and in-service mathematics teachers to use as a guidebook for "doing mathematics" and exploring mathematics topics in depth. The lessons chosen serve as a function-based approach that connects important topics in the secondary mathematics curriculum and act as a bridge to university-level mathematics.

A unique, stand-alone text for courses that connect service to the community to the acquisition of academic knowledge. The book begins with an explanation of service-learning. The three subsequent chapters discuss reflection, culture, and reciprocity, and how these apply to real-world service environments. Later chapters address the guiding issues of service-learning.

Gives readers an inside understanding of the range of factors that come into play in entertainment industry transactions. The book examines major areas of entertainment industry endeavour such as books, film, music, television, and theatre from the transactional side, while also looking at some of their other aspects, such as copyright, right of publicity, and negotiation.

This anthology allows some of the greatest philosophers, ancient and modern, to speak for themselves and directly to students through their own writings. Based on John Rawls's thesis that an appreciation of a philosopher requires that "the text must be respected", these passages are largely unedited, giving students deeper exposure to the ideas and perspectives of canonical figures.