Bücher veröffentlicht von Kogan Page Ltd

How to Pass Diagrammatic Reasoning Tests will help you prepare for recruitment processes by giving you invaluable practice in abstract reasoning, input type diagrammatic reasoning and conceptual/spatial reasoning tests.

Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.

Build effective organisations through organisation design, with this comprehensive overview of all the critical areas including job design, sizing the organisation and change management.

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

Challenge strategy-speak, banish management hyperbole and discard the worst myths and misconceptions in business today replacing them with tried-and-tested truths that will make your company more successful.

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.

Harness the innovative powers of your company's people by creating an unstoppable culture of innovation that will unlock growth and business opportunities.

Gain essential skills for career development with this concise and comprehensive guide to determining goals, prioritising tasks and managing your time effectively.

Gain essential skills for career development with this step-by-step guide to improving your ability to research and write a marketing plan.

Gain essential skills for career development and craft a winning business plan to secure the support you need with this one-stop guide to producing the most professional and convincing plans possible.

Achieve a world class candidate experience with this practical, evidence-based guide to attract, acquire, engage and retain the employees the business needs to succeed.

Gain the knowledge and skills you need to create an effective L&D strategy with this essential guide from the HR Fundamentals series.

Build a profitable investment portfolio with this plain language guide to the basics and beyond of investing.

Learn how you can scale your business through 12 assignments that will make it leaner, more agile and more resilient.

Use a data-driven approach to successfully design, change and manage organizations to achieve competitive advantage.

Enhance your personal performance by applying the four practices of high achievers to help you find your passion, develop your network of peers and mentors, and discover new opportunities to learn.

Develop high-performing transformational leadership teams within any organization by learning from best practice case studies from around the world.

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.

Lead successful and lasting negotiations of any size with confidence using this five-step, solution-focused process based on decades of international experience.

Prepare yourself and your company for the journey from founder to CEO and from start-up to scale-up with expert and practical advice from an award-winning executive coach.

Equip your organization with the ability to cope with stress and challenges in the workplace with the third edition of this coaching guide to developing mental resilience.

Lead through constant change by infusing your organization with the mindset, skillset and toolset needed to solve tomorrow's problems.

Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.

Apply the lessons from the world's most elite organizations and make customer excellence a habit by creating frictionless and authentic human connections.