Bücher veröffentlicht von Kogan Page Ltd

Place a compelling purpose at the heart of your business strategy with this inspiring framework for organisational success.

Understand the eco-impacts of logistics and learn how to handle them effectively by achieving sustainable balance between economic, environmental, and social objectives.

Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.

Improve Your Global Business English will teach you how to communicate more effectively across borders through practical self study and relevant, contextual business situations.

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

Strategic Leadership, from the renowned leadership expert John Adair, explores the sources and fundamentals of strategic leadership. It also describes the skills necessary to be effective in the role, and the seven generic functions that make up the role of the strategic leader.

Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.

Build effective organisations through organisation design, with this comprehensive overview of all the critical areas including job design, sizing the organisation and change management.

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

Challenge strategy-speak, banish management hyperbole and discard the worst myths and misconceptions in business today replacing them with tried-and-tested truths that will make your company more successful.

Use this practical guide to coach employees through times of business change.

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.

Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide.

Gain essential skills for career development with this distilled pocket guide by world leading leadership expert John Adair.

Gain essential skills for career development with this pocket guide to handling the hardest kinds of people, including tricky customers, challenging co-workers and bad bosses.

Understand how to build a culture of belonging, embrace diversity and achieve real inclusion as an individual, a team and an organization with this practical guide.

Gain essential skills for career development with this concise and comprehensive guide to determining goals, prioritising tasks and managing your time effectively.

Gain essential skills for career development with this step-by-step guide to improving your ability to research and write a marketing plan.

Design and implement a results-driven data strategy with this five-stage guide to leveraging existing business assets and creating value through data projects.

Embrace setbacks as opportunities for growth and learn to overcome challenges in business and life.

Use this practical guide to take a data-driven approach to workforce planning and continuously analyse the organization to allow the business to meet its strategic objectives.

Achieve a world class candidate experience with this practical, evidence-based guide to attract, acquire, engage and retain the employees the business needs to succeed.

Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.

Enhance your personal performance by applying the four practices of high achievers to help you find your passion, develop your network of peers and mentors, and discover new opportunities to learn.