Bücher veröffentlicht von Kogan Page Ltd

Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.

Build effective organisations through organisation design, with this comprehensive overview of all the critical areas including job design, sizing the organisation and change management.

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

Challenge strategy-speak, banish management hyperbole and discard the worst myths and misconceptions in business today replacing them with tried-and-tested truths that will make your company more successful.

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.

Harness the innovative powers of your company's people by creating an unstoppable culture of innovation that will unlock growth and business opportunities.

Gain essential skills for career development and attain the techniques and insights you need to find solutions, spark creativity and confidently make the right decisions.

Gain essential skills for career development with this concise and comprehensive guide to determining goals, prioritising tasks and managing your time effectively.

Gain essential skills for career development with this step-by-step guide to improving your ability to research and write a marketing plan.

Gain essential skills for career development and craft a winning business plan to secure the support you need with this one-stop guide to producing the most professional and convincing plans possible.

Gain the knowledge and skills you need to create an effective L&D strategy with this essential guide from the HR Fundamentals series.

Achieve digital transformation goals without creating undue risks with this guide to managing cybersecurity from a strategic, business-wide perspective.

Learn how you can scale your business through 12 assignments that will make it leaner, more agile and more resilient.

Use a data-driven approach to successfully design, change and manage organizations to achieve competitive advantage.

Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.

Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.

Enhance your personal performance by applying the four practices of high achievers to help you find your passion, develop your network of peers and mentors, and discover new opportunities to learn.

Develop high-performing transformational leadership teams within any organization by learning from best practice case studies from around the world.

Excel in your role as an HR Business Partner by understanding how to support workforce wellbeing, drive performance while providing strategic insight to achieve business goals.

Develop a complete understanding of the core concepts and frameworks of risk management with this guide designed for emerging professionals and students.

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.

Get invaluable advice on networking, CVs, cover letters, interviews, aptitude and personality tests, offers, rejections and follow-up letters.

Uncover the scandals and scams that have rocked the cryptocurrency world and learn how it also could bring positive change for banking and the global economy.

Create high-performing cultures with this book that both explains the theory of OD and includes practical guidance on dealing with change, organizational design and working cross-culturally.