Bücher veröffentlicht von Kogan Page Ltd

Explore the advertising landscape from a global perspective.

Chairmen and CEOs of high-profile global organizations talk about how they have risen to the challenge of inspiring, influencing and achieving great results and reveal what they believe about successful communicating in the age of transparency.

Use mindfulness in coaching to solve issues including stress management, employee engagement and work-life balance with this complete guide.

Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.

Workplaces where employees are happy, motivated and valued are simply more productive and more profitable. The Happy Manifesto is a call for change, a call for the creation of better and happier workplaces.

With worked examples throughout and a range of online templates, Business and Financial Models explains the essential basics of planning, building and using business and financial models.

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.

The Public Sector: Managing the Unmanageable offers advice to public sector managers in the areas of accountability, setting targets, risk management, innovation, managing people and decision making.

How to Deal with Stress, 3rd edition, takes a psychological approach to stress, enabling you to build your own plan, gain control and improve your well-being.

Develop Your Assertiveness is an easy to follow guide with a range of self-assessment tools and exercises that will help you become more confident.

The complete handbook to measuring and evaluating employee engagement and offers a guide to implementing change based on results.

Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.

Corporate Governance, Ethics and Corporate Social Responsibility examines the three separate strands relevant to the new demands of organizational behaviour and reporting, including coverage of both private and public sector organizations.

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.

International Human Resource Development is the ideal handbook for all professional trainers and provides core information needed by all professional students of this subject.

Confidently deliver a key message across channels, even in crisis conditions, with this complete guide to representing either yourself or an organization in the media.

A practical guide to the tools and concepts of Lean for anyone preparing, running or evaluating Lean events and activities.

How to Master Nursing Calculations, 2nd edition, combines basic numeracy revision and practice with drug dosage charts and mock tests to help you gain confidence and competence in your studies and on the ward.

Put winning techniques into practice with this world-renowned guide to selling.

Organizational Behaviour bridges the gap between OB and HRM. Examining the theory and practice behind OB, it covers the key areas in management studies including diversity, corporate governance, leadership, managing teams, cutlure and change.

First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

Whatever is needed, from in-depth research material for a report or academic paper, to the telephone number of a company on the other side of the world or what is showing at the local cinema, this guide aims to help readers find the answer on the internet, faster and more easily.

First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.

Whether a novice or a seasoned surfer, this practical, down-to-earth and straightforward guide should help readers to get to grips with the Internet in all aspects of teaching. It offers practical suggestions for improving the use of the Internet, online resources and ICT in teaching and planning.

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

A discussion of the increased accessibility to the Internet and how this has lead to a variety of resources being used for learning. Case studies and examples show the benefits of using the Internet as part of resource-based learning.

Teachers are often required to give presentations to adult groups. Covering all aspects of the presentation event, this book examines areas such as: overcoming fears of speaking in public; researching the audience and subject; and planning, structuring and timing the presentation.

How to Pass Graduate Psychometric Tests is packed with exercises, detailed answers and explanations and advice from an expert in psychometrics, helping you to land that graduate job.

How to Pass Advanced Numeracy Tests contains over 500 practice questions and sets out a winning approach to help you ace numeracy assessment tests.

A practical guide to understanding and implementing positive psychology to develop resilience.