Bücher veröffentlicht von Taylor & Francis Inc

This introductory media sales text serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. It is organized into 15 chapters and features assignments and handout materials throughout.

This text explores public affairs journalism - a practice that lies at the core of the journalism profession. It goes beyond the journalistic instruction for reporting, presenting news and reflecting on why journalism works the way it does even though other options are available.

A discussion of reform in American education over the second half of the 20th century. It analyzes why voucher plans and charter schools have not fulfilled expectations, and concludes with policy suggestions that balance children's educational needs against the rights of schools to experiment.

This volume presents a theory of writing as representational composition. It envisions texts not as words and clauses forming sentences and high-level linguistic units but as words forming imagery-rich narrative worlds and invitations for readers to interact with them.

This text examines teachers' responses to multiple subject matter reforms, and then uses those responses as part of an analysis of the move towards systemic reform. Based on that analysis, the author concludes that although the problem of US education may be systemic, the solutions are not.

Covering the field of language and communication, this text includes topics such as: the nature of language; modern linguistics; language and cognition; meaning; pragmatics and discourse; discourse and global organization; and sociolinguistics and communication.

This study follows the experiences of a group of students labelled "underprepared" over their college career, looking at their writing, learning and intellectual development. In a time of declining resources, evidence of potential for success may become essential justification for a college place.

An assessment of Native Hawaiian education, this text focuses on the historical, political and cultural contexts which produced the system's "institutionalized" structure, which results in marginalization in schools and wider society. This is placed in the context of American minority cultures.

This text demonstrates the importance of thought collectives as forums for student and teacher learning - the children's inquiry, their teachers' inquiry, and the place of teaching and learning in a democracy. It lays out the way in which inquiry is fundamental to teaching and learning.

Feminists first voiced their outrage about discrimination against women in the health care system in the United States in the 1960s. This study asserts that there is still a lack of understanding, information and adequate diagnoses and treatment, and provides strategies for improvement.

This guide is for teachers and other school personnel whose students may raise issues about drug education, substance abuse prevention and drug control. It seeks to enable teachers to help students cope with drug-related events and experiences.

This volume explores knowledge production in defence technology from the Cold War to the 1990s, highlighting technology development and technology transfer. It also includes cited documents pertaining to the transactions that engage customers and vendors in the process of knowledge production.

Discussing ethical concerns as they emerge in areas of the communication process, this book aims to cover the entire scope of the genre to include interpersonal, intercultural, organizational, small groups, and public speaking.

Comprising a five-year study, this text examines four engineering students as they write at work. Primarily concerned with whether engineers see their writing as rhetorical or persuasive, the study aims to describe the students' changing understanding of what it is they do when they write.

This work addresses the theory of memory, emphasizing its creative force and power in the writing process and allying it to rhetoric, psychology, philosophy, and literary and compositional studies.

This text uses conversation analysis methodology to explore the response of family members to eating disorders. The result is a glimpse into the anxieties, wishes, and resistences associated with such disorders. The book concentrates on the problems of bulimia and grandparent caregiving.

Examines one health issue - breast implants - across a series of contexts often thought to be separate, such as media coverage and doctor-patient interaction. The text provides an explanation of how communication shapes individual perceptions of health, government and policy concerning health care.

This volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events - both real and fabricated - and the primary agendas drove the issue over time. Topics include media interpretations, and the president and public relations.

This work examines the various assessments considering the experience of television in presidential elections, reviewing what is learned about televised debates, and evaluating that knowledge in the context of the election process, specifically, and the political process, generally.

This volume outlines the approaches that various disciplines have taken to the subject of semantics. It attempts to show their relationships and their limitations, and presents aspects of each approach using pertinent source material from psychology, philosophy, logic, linguistics and sociology.

This text describes the process that drives the work of writers in the world of print and broadcast journalism, public relations and advertising. Readers will learn to fulfill assignments and write copy that meets expectations, speaks to the audience, stands up to question and remains in memory.

Designed as an answer to the question of the inclusiveness of the popular culture, this book argues that the values of popular music, media, politics, debates over social issues, and international trade have become everyday propaganda to which everyone relates in some way.

Takes a look at the possibilities of working with youth in various group care and developmental settings. This book presents an approach to developing relationships through shared experiences that plays out like modern dance, choreographed according to individual needs and strengths and open to improvisations that follow the rhythms of life.