How to Self-publish and Market a Book

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Most books on publishing deal with publishing by itself. Most books on marketing deal with marketing as a stand-alone project. I think there is a better approach. Publishing and marketing should be considered as an integrated project. That is what this book does: it treats publishing and marketing together to create a complete project plan.
The self-publishing pain points addressed include:
Formatting
Book layout
Editors
Covers, generic and otherwise
And more
The marketing pain points include:
Social media platforms
Blog tours
Creating buzz
Email campaigns
Keywords
And more
Publishing and book marketing aren't separate projects. They have to be worked on as an integrated project.