Infoproletariat and Telemarketing in Call Centers

The capitalist mode of commodity production has changed historically, expanding its hegemonic capacity as a result of its transitions in the way it organizes work, employment and production. The industrial and technological revolutions largely reflect this reshaping and bring to light new configurations arising from these metamorphoses of capital in these first decades of the 21st century. These transformations have consequences for workers' lives, especially with regard to the organization of work, employment relationships and workers' subjectivity. Considering contemporary societies, which are developing from a logic of mercantile production based on telematics, various intermediary branches of productive activity have emerged that are intensive in information and communication, including call centers. Productive restructuring has reconfigured the dimensions of the worker and the way he or she is inserted into the world of work. Aspects that were once not appropriated by capital, such as the subjective dimension, are now taken over by the capitalist way of organizing work, in its new guise of flexible accumulation.