Jasper and Willie

1. Advertising: Targeted ads in PNBA Holiday Catalog, Ingram e-comm to libraries and retailers, PW children's podcast.
2. Award submissions: National Battle of the Books, CBC Notables, Children's Choice, IRA Teacher's Choice, NCTE Notables, Reluctant Readers.
3. Blurbs: Animal advocates and notable children's book writers.
4. Catalogs: IPS Children's.
5. Events: Events in Oregon and Washington.
6. Materials: ARCs, bookmarks, poster featuring both books.
7. Online: Skypes with schools, featured on www.graphicartsbooks.com, brynfleming.com and Cassie&Jasper Facebook page.
8. Promo: GoodReads, Bookish, Indie Advance Access, LibraryThing giveaways.
9. Publicity: Targeted publicity and interviews based on events.
10. Reviews: Targeted reviews in regional, national book trade, education, horse media, parenting and children's media.
11. Sales: Special sales promotion to ranch stores and junior rodeo operators.
12. Tradeshows: Featured at PNBA, Seattle Wholesale Gift Show, Oregon Library Association Conference, ABC Children's Institute in Pasadena.