Über Marketing of Financial Services, Focusing on Mutual Funds
Growth and development of financial markets and
institutions are not only the source of prosperity of the
nation but also provide an extensive opportunity to citizen
of the country to have more variety and more avenues in
term of effectiveness and efficiency of financial services.
Over the Eighth to the Eleventh five year plan so far - an
18-year period that coincided with the structurai and
financial sector. reforms process - the average rate of Gross
Domestic Savings (GDS) increased by around 14
percentage points. This was higher than the increase of
around 11 percentage points in the GDS rate that occurred
over the First to the Seventh Plans, a period of around 40
years. The maximum increase (of round 8 percentage
points) in the average GDS rate occurred over the Tenth
Plan (2002-2007) as per reports of planning commission,
government of India. Before that the decade of the 1990s
marked the initiation of wide-ranging structural reforms
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