Große Auswahl an günstigen Büchern
Schnelle Lieferung per Post und DHL

New infotainment Technologies in the Home

- Demand-side Perspectives

Über New infotainment Technologies in the Home

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape "Home IT" of the future; * industry structure of the future "Infotainment" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT.

Mehr anzeigen
  • Sprache:
  • Englisch
  • ISBN:
  • 9781138977082
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 300
  • Veröffentlicht:
  • 23. September 2016
  • Abmessungen:
  • 152x229x0 mm.
  • Gewicht:
  • 453 g.
  Versandkostenfrei
  Versandfertig in 3-4 Wochen.
Verlängerte Rückgabefrist bis 31. Januar 2025

Beschreibung von New infotainment Technologies in the Home

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

This book provides one of the best introductions to complex issues such as:
* business forces that will shape "Home IT" of the future;
* industry structure of the future "Infotainment" mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector; and
* public policies that will shape the deployment and use of IT.

Kund*innenbewertungen von New infotainment Technologies in the Home



Ähnliche Bücher finden
Das Buch New infotainment Technologies in the Home ist in den folgenden Kategorien erhältlich:

Willkommen bei den Tales Buchfreunden und -freundinnen

Jetzt zum Newsletter anmelden und tolle Angebote und Anregungen für Ihre nächste Lektüre erhalten.