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Perspectives on Framing

Über Perspectives on Framing

Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways--in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines--psychology, linguistics, marketing, political science, and medical decision making--come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

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  • Sprache:
  • Englisch
  • ISBN:
  • 9781138978300
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 344
  • Veröffentlicht:
  • 24. November 2015
  • Abmessungen:
  • 152x229x18 mm.
  • Gewicht:
  • 458 g.
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Beschreibung von Perspectives on Framing

Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways--in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines--psychology, linguistics, marketing, political science, and medical decision making--come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

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