Popular Culture and Tourism

The book approaches the existing interlocution between popular culture and tourism, having as field of analysis the State of Paraíba. Its capital, João Pessoa, brings up a list of nuances and aspects that deserve to be analysed in the light of scientific research and tourism. The conclusions point to an attempt to transform popular culture due to the interests pursued by tourism, having the manifestations as a product to be marketed in the national and international tourist showcase.