Proceedings of the 2010 Business Research Consortium of Western New York

The Business Research Consortium (BRC) of WesternNew York was founded in 2006. The BRC hosts anannual conference and publishes the proceedings fromthis conference. The BRC also publishes fi ve journalsto support pioneering research in business and education.In addition, the BRC hosts a working papers seriesto encourage collaboration in research across membercolleges and schools of business. The BRC Board ofDirectors consists of one representative from eachcollege or school that hosts the annual conference. Formore information on the BRC, please visit its Web siteat http: //www.businessresearchconsortium.org