Große Auswahl an günstigen Büchern
Schnelle Lieferung per Post und DHL

Promoting Sustainable Behaviour

- A practical guide to what works

enthalten in DoShorts-Reihe

Über Promoting Sustainable Behaviour

Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarising 'what really works' and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximise the success of your sustainable behaviour initiative -- in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

Mehr anzeigen
  • Sprache:
  • Englisch
  • ISBN:
  • 9781909293120
  • Einband:
  • Taschenbuch
  • Seitenzahl:
  • 62
  • Veröffentlicht:
  • 1. November 2012
  • Abmessungen:
  • 151x210x5 mm.
  • Gewicht:
  • 112 g.
  Versandkostenfrei
  Versandfertig in 3-4 Wochen.

Beschreibung von Promoting Sustainable Behaviour

Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarising 'what really works' and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximise the success of your sustainable behaviour initiative -- in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

Kund*innenbewertungen von Promoting Sustainable Behaviour



Ähnliche Bücher finden
Das Buch Promoting Sustainable Behaviour ist in den folgenden Kategorien erhältlich:

Willkommen bei den Tales Buchfreunden und -freundinnen

Jetzt zum Newsletter anmelden und tolle Angebote und Anregungen für Ihre nächste Lektüre erhalten.