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Retail Marketing Strategy

- Planning, Implementation, and Control

Über Retail Marketing Strategy

"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections." Choice

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  • Sprache:
  • Englisch
  • ISBN:
  • 9780899302492
  • Einband:
  • Gebundene Ausgabe
  • Seitenzahl:
  • 373
  • Veröffentlicht:
  • 12. Januar 1989
  • Abmessungen:
  • 236x158x29 mm.
  • Gewicht:
  • 714 g.
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Beschreibung von Retail Marketing Strategy

"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections." Choice

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